The Association of Magazine Media

Tuesday, August 16, 2016

Time Inc. Taps Kevin Martinez to Oversee Fashion Pubs as InStyle’s Patrick Connors Departs
“Kevin’s access, relationships and industry knowledge are unparalleled. As we continue to extend our commitment to fashion and the InStyle and StyleWatch brands, I couldn’t be more pleased to welcome Kevin’s partnership."
Joe Brown Named Popular Science’s Editor in Chief
Joe Brown has rejoined Popular Science, this time as its editor in chief. Brown most recently served as Wired’s executive editor.
Michelle Obama Covers Rachael Ray Every Day
Inside the issue, Obama discussed her Let’s Move initiative and how she got her own family to start eating healthy.
Active Interest Media debuts redesign for ‘Clean Eating’
“With easier-to-read recipes, food photography that leaps off the page, increased content on such hot button topics as gut-health, disease prevention, combined with more weekday meal planning and quick and easy meals, Clean Eating 2.0 creates a beautiful and effortless experience, cover to cover.”
'Women's Health,' Daily Clout Team To Track Political Engagement
Women’s Health magazine has partnered with DailyClout to embed its political engagement tool “BillCam” into news stories to enhance political engagement and allow users to weigh in on state or federal bills.
Adam Davidson Joins The New Yorker
Davidson most recently served as an economics writer for The New York Times, where he penned the On Money column for the Times Magazine. He had been with the Times since 2011.
Confronting the Misconceptions About Programmatic Advertising
How do you assist media buyers in aggressively competing for a publisher’s audience? Semande Agosa, director of programmatic at Bonnier Corporation, believes that it starts with providing publishers with header solutions.
Snapchat is in talks to buy a search startup, Vurb, for over $100 million
Vurb bills itself as an "experience" search engine that helps people "easily find, save, and do the best things by connecting community recommendations, rich content, and useful services."
LinkedIn sues anonymous data scrapers
The lawsuit is a preliminary step to revealing the identities of the scrapers — LinkedIn intends to ask the court to reveal the true identities behind the scrapers’ IP addresses — and a way to maintain its exclusive hold on users’ resumes.
Women’s Health fitness director Jen Ator appeared on The Today Show live from Rio
Jen Ator of Women’s Health magazine demonstrates by challenging TODAY’s Natalie Morales and Billy Bush to an agility course on the beach in Rio, cheered by Olympic athletes.
GOOD Celebrates 10 Years With Artisanal Cover, New Verticals
GOOD partnered with Bay Area agency o Banquinho, a.k.a The Tiny Bank, which was started by former Wired creative directors Claudia de Almeida and Margaret Swart.
Good Housekeeping's Style Director featured on Good Morning America
Beat the Heat: Lori Bergamotto discusses how to wear shorts in the office.
Bon Appétit Reveals ‘Hot 10’: America’s Best New Restaurants
The list, which the Condé Nast-owned glossy dubs its “Hot 10,” has been edited down from 50 finalists from across the country, and includes a range of cuisines.
Twitter Scores With Live-Stream Sports
Cracker Barrel Snaps Breakfast Y'all Day
Kate Moss Featured in Naked Cashmere Campaign
Comedy Central Pulls the Plug on 'The Nightly Show with Larry Wilmore'
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

“Sometimes there’s nothing like a mothers love to help get you thru,” the Charmed alum shared on her Instagram alongside a heartwarming black and white mother-daughter moment. “Thank you mom for always being there and being so strong for me. I love you. #mamarosa #cancersucks #fightlikeagirl."