The Association of Magazine Media

Thursday, August 18, 2016

How W Continues to Break the Fashion Magazine Mold
Standing out isn’t W’s only priority. Beyond its oversized and artsy glossy (over 1 million print and digital magazine readers, plus another 2 million online, according to Magazine Media 360º), there is a progressive digital business that continues to grow.
How Men’s Health’s Ronan Gardiner Spends His Downtime
An avid soccer player, Gardiner participates in triathlons and has also completed Men’s Health‘s Urbanathlon every year since its inception. Here’s what fitness events he’s most looking forward to this fall, and how he plans to spend the final weeks of summer.
Instagram Debuts Events, New Video Channel
“This channel collects the best videos from concerts, sporting events and more,” said an Instagram spokeswoman. “For example, when one of your favorite artists has a concert in another city, you can come to Explore and watch videos of the show as it happens,” she said.
Derek Jeter’s media company is pitching a movie
The project still doesn’t have a studio or a distributor, but it does have a Hollywood connection in founding TPT investor Thomas Tull — who established Legendary Entertainment, which co-financed such hits as “The Dark Knight,” “Jurassic World” and “Straight Outta Compton.”
NPR joins tide of publishers getting rid of comments
NPR is just one of several news organizations to give up on commenting in recent years. Among them: Reuters, Recode, The Verge, Popular Science, Chicago Sun-Times and The Week.
Native ads will drive 74% of all ad revenue by 2021'
The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats.
Flea Market Style to be revived by new owner
“We’re back,” said Ki Nassauer, who is returning to resurrect Flea Market Style after a two-year absence. Nassauer, who also manages a flea market company called Junk Bonanza, said the new issue hits in November.
Wired Endorses Hillary Clinton for President
This is the first time the Condé Nast title has made an endorsement in its 23-year history.
Motor Trend Names Mark Rechtin Exec Editor
Rechtin most recently served as Consumer Report’s content development team leader for all automotive editorial content. He previously worked for Automotive News.
First News records fifth year of circulation growth
“When we launched First News 10 years ago, we were told that our print edition wouldn’t survive so what’s really encouraging to see is that, every year, we are bucking this trend as our figures continue to increase."
The Daily Beast Goes For Feed-Based Speed, Tunes Into Audience Behavior
The Daily Beast has become increasingly focused on journalism and mapping out the delivery of news articles and content based on audience behavior that continues to gravitate more toward feeds rather than traditional publishing rules.
Shonda Rhimes Guest Edits Good Housekeeping’s Awesome Women Awards
Rhimes worked closely with editor-in-chief Jane Francisco to select 25 of the best and brightest women who are forces to be reckoned with in their respective fields, including Good Morning America‘s Amy Robach, The View‘s Candace Cameron, Randi Zuckerberg, Geena Davis, and more.
Snapchat plans to more than double its workforce in New York City
Michael Phelps' new Sports Illustrated cover could make Under Armour furious
AOL, IAB Lead Effort to Combat Prejudice in Tech Industry
P&G hires transgender model for ad campaign
Painting of Vogue Editor Diana Vreeland Briefly Goes Missing
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

In her first speaking out since the birth of her second daughter with Ryan Gosling, the 42-year-old Miami-born actress tells us all about the meaning behind her daughters' names, tips for looking put together as a mom with small children, the CIRCA Beauty products she's loving right now, her favorite Cuban food and more.

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