The Association of Magazine Media

Tuesday, August 23, 2016

Why Programmatic Is a Priority for Time Inc.
What is it about programmatic that still needs the most work? Evan Pfeffer, executive director of programmatic sales at Time Inc., believes it begins and ends with communication.
CDS Global’s Malcolm Netburn on Why Publishers Are Turning to the Atomisation of Content
CDS Global’s Malcolm Netburn believes strongly in atomisation and in the report titled, “Publishing 3.0: The Atomisation of the Publishing Industry” he suggested the industry was in “the era of atomisation,” though he said in a recent interview, “a better name for it might be the era of infinite choice.”
Digital Content Next’s Jason Kint: Ad Blocking Can Benefit Publishers
A different perspective: "Ad blocking will lay waste to a distorted ad market that’s too reliant on data and intermediaries, and is in effect an oligopoly, allowing trusted content publishers to reassert power through their direct relationship with their audiences."
Laura Brown Named Editor in Chief of InStyle
The news was announced Monday by Time, Inc.'s Chief Content Officer Alan Murray and Editorial Director for the Celebrity, Entertainment and Style Group, Jess Cagle. She begins Aug. 29 and will report to Mr. Cagle.
Architectural Digest's Amy Astley on Digital Expansion and Strong Social
"I'm looking at new verticals for the website, and I think among them we need to show what I call "living with style," or ways that you can live that don't require so much grandeur or such a big budget. Obviously the celebrity factor is an interesting one when you think about digital integration, but it has to be done in the right way."
An Instagram Tour Through the Life of Teen Vogue Editor Elaine Welteroth
Having been at the helm of a string of fashion magazines since the beginning of her career in 2008, newly minted Teen Vogue editor Elaine Welteroth, it is no surprise, treats Instagram like her own little mini-magazine.
Meredith Taps Steve Crowe As VP, Consumer Marketing
Mr. Crowe will be responsible for the marketing of all Meredith media products to consumers. He will also focus on overseeing subscriber acquisition and retention efforts, as well as lead digital media marketing efforts like search engine and email marketing.
Men's Health's Cory Rotkel on Making the Case for Better Native Advertising Definitions
We all respect that publishers would prefer to brand their native advertising in their own way, but as an industry serving a uniquely engaged audience, having a common labeling convention is critical and clarifying the term “native advertising” is essential.
"Faking It" Star Katie Stevens to Topline Freeform Cosmopolitan Drama "Issues"
Stevens will star as Jane, who has just been promoted to her dream job as a writer for Scarlet Magazine.
How The Hill Is Using Snapchat to Cover the Presidential Race
If you follow The Hill on Snapchat, you are probably a politics junkie. You are also getting a case study in how to grow on a platform where most of one’s audience isn’t.
U.S. Snapchat Users Will Increase by Double-Digit Percentages this Year and Next
In the five years since Snapchat launched, the app has amassed a large and active user base. eMarketer projects 58.6 million US consumers will use Snapchat at least once per month in 2016.
It’s Official: Gawker.com Has Closed
Never Mind Peter Thiel. Gawker Killed Itself
The New York Times Has Created a Newsroom-Wide Team for Covering Race
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

Do you ever feel like your brain is stuck in a rut? A new study from neuroscientists James M. Shine and colleagues reveals the existence of ‘temporal metastates’ in human brain activity. These metastates are modes or patterns of activity that can persist over days, weeks or even months at a time, and they seem to be related to fluctuations in energy levels and attention.

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