The Association of Magazine Media

Wednesday, August 24, 2016

Time Inc. First to Announce Adoption: Header Bidding Wrappers Are the Next Ad-Tech Craze (for Large Publishers)
The company will apply the technology across its entire U.S. portfolio, which includes websites such as People, Sports Illustrated and Fortune, through a partnership with Index Exchange. The company expects the move to increase revenue by 10% to 20% for impressions sold through the technology.
Weighing (in on) Fall Fashion Magazines
Vogue takes this year’s crown with a weight of 64 ounces and 25 millimeters in thickness, for a total score of 89. Harper’s Bazaar is a reasonably close second with a total score of 75. After that, the middle of the pack becomes a close contest.
AMI Reports 29% Growth in Digital Audience
Across its entire portfolio, which includes Radar Online and OK Magazine, AMI Digital averaged 50 million monthly unique visitors, up 29% over the previous fiscal year.
Freedom to Explore: Inside the New, Ad-Free Prevention
A conversation with Barbara O'Dair, Prevention's new editor-in-chief, as the legacy title undergoes a major revamp.
People en Español Releases New Survey Shedding Light on What It’s Like to Be a Latina At Work
The struggle to fit in is real for many bicultural Latinas, according to Latina@Work, a workplace survey released Monday by People en Español and Lieberman Research Worldwide.
Magazine Media Spotlight: Time Inc. to Debut New Content at Virtual Reality Conference
LIFE VR, a multi-platform virtual reality brand, is scheduled to premiere new content at “VR On The Lot,” a conference to be held on Oct. 13-14 at Paramount Studios in Los Angeles.
Jason Aldean Reps For Field & Stream
Country music superstar Jason Aldean is the new face of the Field & Stream brand. In his role as brand ambassador, he shot a TV ad which launched Aug. 22 on ESPN, telling the story of his own outdoor traditions.
More on InStyle's New Editor-in-Chief Laura Brown
“With her dynamic point of view, collaborative spirit and deep expertise in fashion and celebrity, Laura will be an exciting and transformative force for InStyle,” said Jess Cagle, editorial director for Time Inc.’s Celebrity, Entertainment and Style Group. “Her rich experience combined with her profound storytelling skills across print, digital, video and television will take this powerful brand to even greater heights.”
Jennifer Csengody-Novetsky Joins Harper’s Bazaar
Jennifer Csengody-Novetsky has joined Harper’s Bazaar as senior accessories editor.
New York Times Decides to Shutter Its Mobile App NYT Now, and Will Rely on Facebook to Drive New Traffic
D.B. Hebbard writes: "Mobile app started as a $7.99 per month curated version of The New York Times, went free a year later, and now will be shuttered, leaving "NYT Cooking" as one of the few apps outside the main brand the paper seems willing to commit to."
Google to Lower Ranking of Any Site Using Pop-Ups
Google says that starting next year, pages containing interstitials (pop-up advertising) could be ranked lower, a potential problem for some newspaper publishers who do not consider reader experience a priority.
Vanity Fair Exclusive: Buzzfeed Divides Its News and Entertainment Divisions in Company-Wide Reorganization
In a memo sent to BuzzFeed staff Tuesday afternoon, BuzzFeed C.E.O. Jonah Peretti wrote that “Having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department.’” He continued, “Instead of organizing around a format or technology, we will organize our work to take full advantage of many formats and technologies.”
Struggling SpinMedia on the Block Due to Big Loses
CNET Tries a New Kind of Tech Story
FCB Chicago Names Ogilvy's Liz Taylor Chief Creative Officer
Newspapers, Digital Subscription Services Can Optimize Profits with New Model
FBI Investigating Suspected Russian Hack of The New York Times
List of Nearly 800 Dead or Dying Startups a Sign of India's Dot-Com Bust
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
LIFE VR, a multi-platform virtual reality brand, is scheduled to premiere new content at “VR On The Lot,” a conference to be held on Oct. 13-14 at Paramount Studios in Los Angeles.