The Association of Magazine Media

Tuesday, August 30, 2016

July 2016 Magazine Media 360° Data Available!
The report shows that that the average audience for magazine brands is up 5.1% versus a year ago. We see the usual trend of modest change in Print+Digital (+1.2%) and a decline in audience for Desktop/Laptop Web (-12.5%) offset by strong Mobile Web numbers (+19.0%), and accelerating Video audience (+43.6%) To emphasize the rapid mobile and video growth, one-quarter (27 brands) of the magazine brands reporting Mobile audience show growth of 50+% versus a year ago, while one-quarter (19 brands) reporting Video audience show triple-digit percentage growth versus a year ago. By category, the highest percentage gain for Mobile are: Travel, Women’s Fashion, Adventure/Outdoor, Automotive, and Shelter, while the highest percentage gain for Video are Women’s Fashion, Fitness, Epicurean, and Entertainment/Pop Culture. Eight magazine brands show an increase across every one of the four of the reported platforms: Good Housekeeping, Harper’s Bazaar, Self, Smithsonian, The Atlantic, The New Yorker, Traditional Home, and Vogue.
The Media Chart: Rizzoli & Isles & Zombies - Women's Lifestyle Magazines
In June, Martha Stewart Living clocked in at 16.7 million for its print + digital audience, followed closely by Real Simple at 16.4 million, and Family Circle right after that at 16.3 million, with O, The Oprah Magazine coming in at 13.9 million—Which titles took the topmost spots for June 2016 at 48 million, 30 million and 20 million? -Read more and find out...
President Obama Edits WIRED’s November Issue
Could Anna Wintour, Graydon Carter and David Remnick have even more competition in the wings? President Barack Obama is trying his hand at magazine editing, and he’s starting with Condé Nast’s technology-inspired title Wired.
More on Conde Nast Traveler and Allure Enter Beauty Box Arena
From specific food for men, to grooming products. There is even a box delivery service for beef jerky addicts. Beauty boxes are also very popular, so it's no wonder why Conde Nast Traveler and Allure magazine launched a traveling beauty box.
Forbes Expands Its Audio Reach by Bringing Four Shows to PodcastOne
Teams up with industry veteran for more biz talk: A quartet of Forbes programs about business, women and tech will debut on the network in early October. Produced internally at Forbes in recent months, they are called The Limit Does Not Exist, Mentoring Moments, The Premise and Hiding in the Bathroom.
Folio:'s Executive Perspectives, Part 1
How eight industry leaders view their companies’ role in a changing media landscape, and how they’re successfully adapting to new challenges.
An Editor’s Dilemma: Long Titles Kill Word Counts
Melanie Mannarino writes: "Word counts rule my life—print and digital. As a print editor and writer, I am constantly readjusting (read: lowering) my expectations when it comes to how much text a two-page story contains."
Shonda Rhimes Guest-Edits Good Housekeeping's List of 25 Awesome Women
Good Housekeeping's Jane Francisco Talks Awesome Women List With GMA: Guest edited by super producer Shonda Rhimes, this year’s list includes a diverse array of women, from those who are making a difference in their communities to famous women who are using their platform to encourage change.
Model Iskra Lawrence Tells Redbook She Feels "Dehumanized" by Social Media
Redbook’s Facebook Live chat with model Iskra Lawrence and our two New York Real Women Style Award winners started a great discussion last week, and would love for you to include in the roundup if possible.
Laura Brown Has Far More than "Common Touch"
Andrew Hornery writes: "Having started her fashion magazine career at the now defunct Mode magazine when it was owned by the late Kerry Packer and produced out of his Park Street offices, Brown has cemented herself among the elite of the cut-throat world of international fashion magazines, having worked her way up to executive editor of Harper's Bazaar."
InStyle's Deputy Editor Brittany Burke Hosts Online TV Fashion Segment on Amazon
@ the 11:00 mark, InStyle's Deputy Editor Brittany Burke shows us how to stay cool while dressing for work during the summer on Amazon's Style Code Live show.
Magazine Media Spotlight on Esquire: Comedy Legend Gene Wilder Has Died at 83
Esquire's Matt Miller reports: "Wilder first collaborated with director Mel Brooks in 1968 on The Producers, for which he earned an Academy Award nomination for best supporting actor. Throughout the late-'60s and early-'70s, Wilder appeared in a number of Brooks films, including Blazing Saddles and Young Frankenstein, the latter of which Wilder co-wrote and also earned an Oscar nomination."
The 2016/17 MPA Magazine Media Factbook Is Here!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
The Evolution of the Paywall: From Blunt Instruments to Sophisticated, Creative Solutions
Apple Becomes a Green Energy Supplier, with Itself as Customer: Partners with Hearst's Jack Ranch on Renewable Energy Project
Brian Kolb: Hope Is Not a Strategy
Levy Serves As Interim Village Voice Editor in Chief
Jayanta Jenkins Named to Top Creative Post at Twitter
Privacy Groups Pounce on WhatsApp Data Handover to Facebook: EPIC, CDD and Overseas Privacy Regulators Look into Data Transfer
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Esquire's Matt Miller reports: "Wilder first collaborated with director Mel Brooks in 1968 on The Producers, for which he earned an Academy Award nomination for best supporting actor. Throughout the late-'60s and early-'70s, Wilder appeared in a number of Brooks films, including Blazing Saddles and Young Frankenstein, the latter of which Wilder co-wrote and also earned an Oscar nomination."
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