The Association of Magazine Media

Wednesday, September 7, 2016

MPA Launches Forum Dedicated to Nurturing Junior-Level Executive Talent
The Association of Magazine Media has formed MPA Next, a forum for junior-level executives in non-editorial positions, reaching out to its members with educational and networking events. Membership is open to dedicated, junior-level professionals in non-editorial positions such as business development, advertising sales, marketing, public relations and corporate functions.
MPA Creates Community for Emerging Magazine Professionals
"Our member companies continue to attract some of the best and brightest talent in media today," said Linda Thomas Brooks, MPA president and CEO, in a statement. "By providing the next generation of leaders to our industry's top management, training programs, and the opportunity for networking amongst peers, MPA Next will stimulate discussions and share insights in new ways among all levels of experience."
The Media Chart for September 2: The Boss Is the Boss -Sports and Youth Tittles Report Audience for July
ESPN The Magazine and Parents top their categories at 97.3 million and 19.4 million respectively; read more to find out which magazine brands ruled the top fives in print + digital audience.
Joanna Coles Becomes Chief Content Officer of Hearst Magazines
Alexandra Steigrad writes "Coles, who has served as editor in chief of Hearst’s Cosmopolitan since 2012, as well as editorial director of Seventeen, has grabbed the role of chief content officer of the company."
Michele Promaulayko Named Editor in Chief of Cosmopolitan
Promaulayko, the former editor in chief of Yahoo Health and Women's Health, takes the helm at Cosmopolitan and Seventeen.
Condé Nast Has Started Using IBM's Watson to Find Influencers for Brands Tapping into AI for Recruitment
Through a new partnership announced today with IBM and the influencer platform Influential, brands advertising with the media company's properties—publications such as Vogue, Vanity Fair and The New Yorker—will be able to use big data to better know which social media celebrities might make for a good match for any given campaign.
Vogue Launches Snapchat Discover Channel
Just two days shy of New York Fashion Week’s official kickoff, Vogue has driven its stake further in the digital realm. The publication, which has expanded its digital push in recent years, lifted the curtain on its new Snapchat Discover channel earlier today.
Rodale to Launch a Children’s Publishing Imprint
Eric Wight, the creative and editorial director of children’s media, will serve as the head of this new imprint. Gail Gonzales, a vice president and publisher, will work with Wight to oversee it.
Time Inc. Buys Survey Provider Bizrate Insights
Time Inc. has acquired Bizrate Insights, which provides consumer surveys for retailers, a move the publisher called another step toward becoming a “data-driven organization.”
Afar Media, Aruba Tourism Team for Instagram Project
The "Insta-Adventure" is part of a larger marketing and media partnership with Aruba Tourism Bureau. That includes digital custom content, brand ads in Afar magazine, and other promotional elements, such as newsletter sponsorships, email blasts and social posts, Maggie Gould Markey, executive director of marketing at Afar, told Publishers Daily.
Native: An Ad Sales Knockout?
MediaRadar’s Todd Krizelman looks at the trends of the demand for "native"—it's up 262% over the last 19 months in this sponsored content piece.
More on Pope Francis to Address Fortune/Time Global Forum in Rome
“I think business leaders feel there is a breakdown in trust of business’ ability to make positive change in the world, and they want to address that,” said Time Chief Content Officer Alan Murray. “And I think the Vatican recognizes the value of meeting people from the Fortune Global 500.”
Allure's Editor in Chief Michelle Lee on Good Morning America
Allure's editor in chief Michelle Lee talks about the new Less Is More new makeup trend — The "no makeup look" is having a moment from hollywood's to stay-at-home moms, everyone is towning down the glams.
Celebrity Page Launches New Magazine with Bella Media Group
Celebrity Page, which produces a daily syndicated celebrity TV show produced out of Meredith’s studios, is teaming up with tiny Bella Media Group to launch a new monthly Celebrity Page magazine. The magazine’s debut issue went on sale last week in Barnes & Noble stores nationally with a rate base of 100,000.
With Facebook's Power Growing, Publishers Scramble to Connect Directly with Audiences
The New York Times Gets Serious about Podcasting
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

MPA – The Association of Magazine Media announced the formation of MPA Next, a community for up-and-coming professionals in the magazine media industry. MPA Next will serve as a forum for junior-level executives in non-editorial positions, reaching out to its members with educational and networking events.