The Association of Magazine Media

Thursday, September 15, 2016

Time Inc. Becomes First Publisher to Join Apple Pay
Max Wilens writes "The biggest U.S. magazine publisher will announce today that iPhone users visiting the mobile sites of People, Sports Illustrated, Entertainment Weekly and Real Simple can subscribe to them using Apple Pay; other titles in the portfolio are expected to follow. The move is meant to drive subscription sales for now, but is part of the company’s long-term plan to incorporate product sales in its digital properties."
Meredith Reveals Brand Partnership Initiative at First BrandFront Presentation
The BrandFront presentation previewed the company’s 2017 video content partnerships and cross-platform programming initiatives in front of advertisers and marketers at the Prince George Ballroom in New York.
More Magazine Is Reborn Online and Now Targeting Millennials
The new More.com came out of beta testing a few weeks ago, according to a company spokesperson. Lilliana Vazquez, during Meredith's first BrandFront presentation for advertisers Wednesday, announced that her new show, "Office Hours," would be airing next year on the "completely revamped More.com." A press release referenced "the reinvented More.com."
Verizon & Hearst Announce the Creation of Complex Networks, Headed by Rich Antoniello
Hearst & Verizon announce they will bring together Complex—one of the largest millennial media brands—with recently-launched digital networks RatedRed.com & Seriously.TV under Complex Networks.
Associate Member Spotlight: Nielsen Catalina Solutions
Welcome to MPA's new feature: Five Questions with Matt O'Grady, Chief Executive Officer, Nielsen Catalina Solutions.
Clowns, Cosplay and Calves Drive July Video Growth
The MPA’s Magazine Media 360º Brand Audience Report for July show an acceleration of the migration towards both smaller screens and sight-sound-motion and away from the desktop.
Time Inc. Names Jen Wong to New COO Position
The appointment is Chief Executive Rich Battista’s first since he took the helm this week: Time Inc. on Thursday named Jen Wong to the newly created position of chief operating officer, the latest in a string of changes in the upper ranks at the country’s largest magazine publisher as it looks to boost digital revenue and broaden its digital opportunities.
How Forbes Got Readers to Double their Time Spent per Post on Mobile
Forbes, no stranger to reinvention, having been early in letting outside contributors and advertisers publish alongside its own journalists, created card-like formats to replace text-based stories. Forbes tested this new format with 26 articles, focusing on its list-based ones like “America’s Top Colleges” and “America’s Richest Self-Made Women.”
Businessweek Dedicates Issue to American Voters
Bloomberg Businessweek’s latest issue is themed The Electorate, and dedicated solely to the nation’s voters and “their anxieties, their frustrations, and their hopes.”
More on October's Women's Health Magazine with Hillary Clinton
Women’s Health magazine features Hillary Clinton in the magazine’s 2nd annual Game Changers issue. Inside, Clinton names the women who inspire her and discusses how we can encourage a mental shift towards equality.
StyleWatch's Erin Sumwalt and InStyle's Ali Pew on Styling Things You Never Wear
Erin Sumwalt, Fashion Director at StyleWatch, and Ali Pew, Senior Style Editor at InStyle believe that re-working clothes buried in closets is a challenge that should be met: Donate, restyle, or update.
Q&A with Food Network Magazine’s Maile Carpenter: The Changing World of Cooking
Food Network Magazine is the best-selling monthly food magazine on the stands; it has 1.75 million subscribers. With print media ever-contracting, this magazine's uber-success is more than noteworthy. And Carpenter, who got her start as a reporter, is at the helm of that success.
More on Allrecipes Show Coming to the CW: From Website to Magazine to TV Show
Dinner Spinner will air on The CW on Saturday mornings, starting Oct. 1. The half-hour cooking competition series, inspired by the Allrecipes.com Dinner Spinner app, will be hosted by chef and TV personality Gabe Kennedy (pictured) with celebrity judge including Ali Landry, Laila Ali, Courtney Lopez and Chef John Mitzewich.
Former Southern Living Magazine Fellow Returns as Managing Editor
"It’s the 50th anniversary year of Southern Living magazine. And per an internal memo today, a member of the publication’s extended family is returning at the beginning of next month."
As Snapchat Pushes Into France, U.S. Media Companies Tag Along
Vice, Cosmopolitan, and Tastemade join five French media companies as Discover launch partners in France.
Jimmy Kimmel Turns the Tables on THR Interviewer
The talk show host and MC of this weekend’s Emmys notes that when Mr. Goodman started writing about the boob tube in 1997, there were essentially just a handful of network shows.
Deadspin Defies Univision, Reposts Deleted Items
Gawker Media’s editorial staff aren’t going to quietly acquiesce to their new owner’s decision to retract old stories involved in legal controversy, judging by their swift response to two of these retractions.
Amdocs Acquires Three Tech Companies for $260 Million
Amdocs has acquired three technology companies, Vindicia, Brite:Bill and Pontis, to expand its digital offerings. The three similarly priced companies were acquired for a combined amount of approximately $260 million in cash, Amdocs said Wednesday.
Layoffs Hit North Jersey Media Group
(201) Magazine publisher, recently purchased by Gannett, will axe about half of its overall workforce.
MPA Magazine Media Spotlight: Martha Stewart Weddings—Big Day Beauty Awards
2016-2017 Big-Day Beauty Awards Survey... Share your favorite hair and makeup products for a chance to score prizes from the best beauty brands!
Apple’s iOS App Still Owns the Podcast Show
Gallup Poll: Public Confidence in Media Falls to All-Time Low
The Four Great Existential Threats to Mass Media
"It's Ugly:" Publishers Offer Scathing Assessments of AdBlock Plus Ad Exchange Idea
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

2016-2017 Big-Day Beauty Awards Survey... Share your favorite hair and makeup products for a chance to score prizes from the best beauty brands!