The Association of Magazine Media

Wednesday, September 28, 2016

Facebook Addresses Inflated Video Views, WhatsApp Ruling and Monetization Strategy
They said the metric, which was one of 14, was scarcely used by clients and that it “did not impact return on investment or billing.” The company added new metrics including third-party verification.
W Publishes First His-and-Her Fashion Issue
"W responds to what happens to the culture-at-large. There’s been a lot of talk about gender recently. Specifically, Burberry announced they’d show men’s and women’s together. Other companies followed."
Time Inc. to flex its comedy chops with Jash partnership
The company is expected to formally announce at Advertising Week NYC on Wednesday that it has formed a strategic partnership with Jash, a comedy production company.
InStyle Names Ruthie Friedlander Site Director
Prior to her time with the Wall Group, Friedlander served as’s deputy editor and The Row’s senior digital manager.
AIM Names Sharon Houghton Group Publisher
Houghton was most recently AIM’s national sales director. She joined the company in 2010.
Associate Member Spotlight: License League, Inc.
Five questions with Daniel J. Schaible, COO/Founder, License League, Inc.: License League is about creating a delivery channel to be able to monetize content at the article level in an aggregated format.
Good Housekeeping's Lori Bergamotto Shares the Latest Denim Innovations
Good Housekeeping's style director Lori Bergamotto discussed the latest in denim technology -- including stain-resistant white jeans, jeans that create a butt-lifting illusion and combination yogapants/jeans.
Town & Country celebrates 170 years of good taste, heritage for October issue
As the oldest continuously published lifestyle magazine in the United States, Town & Country is ensuring the legacy of its approach will continue undisturbed into the future, with its 170-year anniversary October issue.
Lea Michele Invites Fans Into Her House for InStyle's Home & Design Issue
Lea took InStyle magazine on a tour through her Los Angeles escape, admitting she never could have imagined herself in such an amazing place.
During the Presidential Debate, a Fashionable Pajama Party in Paris
A select group of American fashion folk and magazine editors in Paris for the women’s wear collections, had gathered to watch the first presidential debate between Donald J. Trump and Hillary Clinton. More than half the people in the room were in their pajamas, though no one had been to bed.
AARP Magazine Interview: The Boundless Curiosity of Warren Beatty
After 18 Years of Near-Silence, Warren Beatty Opens Up in the October/November Issue of AARP The Magazine.
David Ortiz Guest-Edits New England Edition of Sports Illustrated
Boston Red Sox slugger David Ortiz is on the cover of the Eastern regional edition, photographed at Fenway Park by Michael J. LeBrecht II. Even more notably, he is also the issue’s guest editor.
Publishers Tweak Their Approach to Facebook Live
What the Associated Press has learned from a year of VR
Snap Content Provides Glimpse into VR Future
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

“MAGNIFICENT”; “stunning”; “his single greatest painting”. Such are the superlatives that greeted “Blue Poles” by Jackson Pollock, one of America’s finest post-war artists, upon its arrival at London’s Royal Academy this month. The painting, on loan from the National Gallery of Australia, is on display for “Abstract Expressionism”, the most authoritative collection of the movement’s works that Britain has seen in half a century. Viewed alongside works from other towering figures of 1950s New York, including Willem De Kooning and Clyfford Still, “Blue Poles” evokes a past era when America was brimming with new-found creative confidence and possessed the will to defy past conventions.