The Association of Magazine Media

Thursday, September 29, 2016

How Forbes is fighting ad blocking -- and winning
Through rigorous A/B testing of language on entry ads, social data gathering and communication-tweaking, Forbes has convinced close to 8 million readers to whitelist the site.
Playboy features woman wearing hijab for first time
The magazine’s October issue includes an interview with 22-year-old journalist Noor Tagouri, who’s a reporter for online news outlet, Newsy. The accompanying photo shows a fully-clothed Tagouri wearing the traditional Muslim head scarf in front of a red, white and blue backdrop.
Why Time Inc. is expanding its contributor networks
“Great content doesn’t just come from within our walls,” said Regina Buckley, Time Inc.’s senior vp of digital business development. “We’ve found a way to tap into the best of [user-generated content] while still being very careful to own and curate our brands.”
How the Radio Times, the TV Guide of the UK, is drawing a younger web audience
While the Radio Times magazine still has a strong print presence on U.K. coffee tables, it needs to think about where the next generation is coming from if it wants to last through the next hundred years. The problem is that many sources offer TV listings now and TV watching habits are evolving.
Apple begins pitching search ads to app developers, publishers
Today, Apple began soliciting developers advertising to be placed when a users searches for ads using certain terms. To lure advertising, Apple is offering a $100 free credit on its new landing page for the program.
What Amy Conway of Martha Stewart Weddings Does in Her Downtime
Amy Conway was named editor-in-chief of Martha Stewart Weddings in January of this year after serving as an editor-at-large for Martha Stewart Living. Her new position has her traveling a lot on business—often spending almost as much time at airports as she does on the ground. She also attends more than her fair share of weddings, and still gets emotional when she hears the vows.
Rising Stars: How GQ's John Lockett Hits His Social Goals
Driven is hardly an adequate adjective to describe GQ’s engagement editor, John Lockett. Hired right out of college to manage syndication and digital development for several Condé Nast brands, a year later, he was in charge of social media at Vanity Fair.
The Mr. Magazine™ Interview With Daniel Hall, Publisher, Celebrity Page, Bella New York & Bella L.A.
Two new print titles have recently hit newsstands: Celebrity Page and Bella L.A. Both are from the creative talents of husband and wife team, Daniel and Courtenay Hall.
Lin-Manuel Miranda, Wilmer Valderrama, and more join Festival People en Español
The 2016 festival — which marks People en Español’s 20th anniversary, as well as its fifth year since the actual festival first began — will feature a range of events, including musical performances, panel discussions, and celebrity meet-and-greets before closing out Hispanic Heritage Month on Oct 15-16 in New York City.
Associate Member Spotlight: License League, Inc.
Five questions with Daniel J. Schaible, COO/Founder, License League, Inc.: License League is about creating a delivery channel to be able to monetize content at the article level in an aggregated format.
Twitter now lets any user create and curate Moments
Today Twitter said that it’s starting to roll out the ability for any user to make their own Moments in the app’s web client. The feature is coming soon to Twitter’s mobile apps. A video — in a tweet, naturally — shows how the process works on desktop.
Bloomberg Users Can Now Tweet From Terminals
Bored Bloomberg Terminal users rejoice, you can now tweet directly from the chat service, Instant Bloomberg (IB).
Exhibit Celebrates Look Magazine’s First Female Photographer
Opening today at the Davis Museum at Wellesley College in Massachusetts and running through Dec. 18, “Charlotte Brooks at Look, 1951-1971” honors the legacy of a true pioneer.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

How lucky we’ve been this generation that a gentleman like Ned Kehde has been on hand to witness and tell us about our angling ancestry. Surely, no one alive has observed more influential fishing history than this remarkable, unassuming man. Kind-hearted; self-effacing; meticulous in his English; equally precise in his fishing—the retired University of Kansas archivist, fishing guide and energetic writer has lived the life of an angling renaissance man. Kehde hasn’t merely interacted with the sport’s most significant characters; he’s actively participated in the modern fishing revolution, contributing mightily to its collective memoirs.

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