The Association of Magazine Media

Thursday, October 6, 2016

Your Amazon Prime Membership Now Includes Magazines
Amazon is adding a new feature to its Prime membership program in the United States: Subscribers to the $99-per-year plan now get access to more than 1,000 books, comics, magazines, and more on Kindle devices and apps for no added cost.
Mr. Magazine™'s 30 Hottest Launches of 2016
Professor Samir Husni writes: "Happily, new magazines have shown no signs of slowing down over the years, even with the naysayers predicting the death of print. Magazines were, are and will always be a reflector of our society and a concrete part of it forever."
Meet me at Forbes Media Tower? Magazines Turn to International Licensing for Growth
Sometimes, it's relatively easy for media companies to make money. How easy can it be? In exchange for lending its name to a building in the Philippines, Forbes Media has collected an upfront fee plus a promise of a share in lease revenue and condomium sales once the tower opens in 2019.
Condé Nast Plans to Go Big in Austin
Condé Nast is going to “go big” in Austin, said Robert Sauerberg, the company’s CEO. “This is the right environment for us to get new people and new talent,” Sauerberg said. “We’re going to be a dominate player in Austin and that’s our goal. We’re the first media company here and we want to make a big impact.
Q&A with Maria Rodale: Discusses Future of Emmaus Publishing Giant
CEO Maria Rodale, "Our brands are very strong, loved and well-respected by our customers in the industry and advertisers, but the whole industry has been going through a massive shift from print to digital. So my goal is to create a sustainable long-term business that, we're committed to print, we're rooted in print, but we're expanding into digital and into modernizing the way we sell to customers through e-commerce and things like that."
Meredith Teams with HGTV Stars to Launch Magnolia Journal
This week, Meredith will release the first issue of "The Magnolia Journal," a new quarterly lifestyle magazine, in collaboration with Joanna and Chip Gaines, stars of the HGTV show "Fixer Upper."
"Happy Anniversary to Some of My Dearest Friends… Well, I Mean Magazines."- Mr. Magazine
Professor Samir Husni writes: "On a recent visit to the newsstands (yes more than one), I was struck by the number of anniversary issues that many of the legacy titles were celebrating, and it really drove home the point of how powerful print really is when it comes to its stamina and engagement with the reader."
MPA Magazine Media Spotlight: Florida’s Feud Over Zika-Fighting GMO Mosquitoes
In Bloomberg Businessweek, Robert Kolker writes: " Oxitec has been trying to conduct a trial in the Keys for seven years, ever since a dengue outbreak there. Local opponents have thwarted those attempts for years, and now they’ve forced a pair of referendums, set for November, on the Key Haven test. Officials from the local Mosquito Control District have pledged to be guided by that vote—even if it means saying no to the FDA’s approved experiment, with a major Zika crisis looming over Florida."
Associate Member Spotlight: 5 Questions with Texture's Maggie Murphy
"My career began as an EW geek, and I still worship at the altar of Oprah and Real Simple, but thanks to Texture, I am whatever magazine suits my fancy that day. Right now, I am loving Midwest Living and thrilled that we have both The Atlantic and the Canadian weekly, Macleans, for the political points of view. And we just added Texas Monthly."
InStyle's November Issue Features Emily Blunt
The November issue of InStyle features many exclusives from movie star Emily Blunt, who speaks about overcoming her stutter as a child, and her scary postpartum date night with John Krasinski.
Time Inc. Vet to Lead National Geographic's Ad Sales
Brendan Ripp will join the company as exec VP-sales and partnerships, National Geographic, effective Nov. 1. In the newly created role, Mr. Ripp will be responsible for leading brand revenue across all platforms, including National Geographic Channels, digital, social, mobile and print.
CBS This Morning Adds New Yorker Cartoonist As Part of Growth Strategy
The morning show has tapped New Yorker cartoonist Liza Donnelly as a means to grow its brand on social media and beyond.
Why Bloomberg and The Wall Street Journal Aren't Doing Facebook Instant Articles
Lucia Moses writes "(Bloomberg Media) hasn’t published any of its articles to Instant Articles. Bloomberg has long said that publishers should be careful about ceding their distribution to platforms generally."
Pew: Younger Adults More Likely Than Their Elders to Prefer Reading News
When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web.
Sorrell: I'm No Trump, But I'm Right About Everything, Especially Facebook
Disney Isn’t Going to Bid for Twitter, Either: Which Leaves Salesforce, for Now
Fusion Staff Prepare to Unionize
Molly Crabapple Shares a Few of Her Favorite Media Things
The Financial Times Buries Developer Job Post in Its New Site's Code
"Grisly Scene" Job Cuts at 3-Month Old Snapchat Channel (Exclusive)
Join MPA for lunch and hear about the revolutionary new product that print publishers need to stay relevant digitally. MAZ Founder and CEO Paul Canetti will share a case study featuring Forbes. MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Thinking beyond InDesign and PDF, Phoenix is a truly modern, simplified solution for print publishers. Complimentary for ASME/MPA magazine media members.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

In Bloomberg Businessweek, Robert Kolker writes: " Oxitec has been trying to conduct a trial in the Keys for seven years, ever since a dengue outbreak there. Local opponents have thwarted those attempts for years, and now they’ve forced a pair of referendums, set for November, on the Key Haven test. Officials from the local Mosquito Control District have pledged to be guided by that vote—even if it means saying no to the FDA’s approved experiment, with a major Zika crisis looming over Florida."