Let Girls Learn Program Wins Support from 65 Magazines
Launched by President Obama and First Lady Michelle Obama in March 2015 to expand access to education for adolescent girls worldwide, the PSA campaign for Let Girls Learn will reach more than 60 percent of U.S. adults.
The Media Chart for October 7 - "Gibbs Is Back," and Women's Health, Men's Lifestyle/Fitness Magazines Report Audience
Women's Health and Men's Health lead the rankings for their respective categories with cross platform audiences of 18.9 million and 19.2 million. Esquire is the biggest gainer at 61.6% over August 2015 with Shape and Self posting impressive double digit gains as well. Read more to see the top fives in each category.
Readership Study: Audiences Drawn to Muhammad Ali’s Passing
The study showed there was a 5-way tie for best-read issues in June. Discover (June), Popular Photography (June), Sports Illustrated (June 13), Star (June 13) and Time (June 20), all received the highest possible score of 140.
Time Inc. Weaves Brands Into Facebook Live
InStyle fans tuning into Facebook Live earlier this year watched a La Mer expert conduct a skin consultation with an InStyle editor. The editorial video with brand integration became one of the first examples of Time Inc.’s Social Now ad product.
WIRED Issue Guest-Edited by President Obama Is Here
“When Wired asked me to guest-edit the November issue, I didn’t hesitate,” wrote Obama. “I know it’s the height of election season, and I happen to have a day job that keeps me pretty busy. But given the chance to immerse myself in the possibility of interplanetary travel or join a deep-dive conversation on artificial intelligence, I’m going to say yes. I love this stuff. Always have.”
The Forbes Under 30 Summit Gets Underway on Sunday
The tents housing the “Forbes Under 30” conference have been going up at City Hall Plaza, one of five venues for the event.
Bloomberg’s New Global Chief of Digital Innovation on the Company’s Careful Hunt for New Audiences
“If you look at our approach at how we play on platforms that we don’t own, compared to other media companies, you’ll see we do it a little differently, because we’re part of a bigger exceedingly well-capitalized, healthy — for lack of a better term — technology company... So we aren’t subject to the stormy winds of the rest of the media industry.” Michael Shane, Bloomberg Media’s Global Head of Digital Innovation.
Good Housekeeping's Jane Francisco and Susan Westmoreland Appear on Harry
Editor in chief Jane Francisco and food director Susan Westmoreland appeared on the new syndicated daytime show “Harry” discussing the iconic Good Housekeeping popover and how the GH Institute’s Test Kitchen develops recipes.
Q&A with Men’s Health's Matt Bean
"Magazines have been, and I believe always will be, a vibrant and powerful spotlight in our society for what matters most." Says Men’s Health editor in chief Matt Bean.
More Exclusives from Gabrielle Union's Essence Cover Story for November's Issue
Union offers a surprisingly candid interview, speaking to the recent controversies surrounding the motion picture "The Birth of a Nation." "I don't want to put myself above anyone's pain or triggers. Every victim or survivor, I believe you. I support you. I support you if you don't want to see the film. I absolutely understand and respect that. I can't sell the film."
More on Graydon Carter’s Satirical Spy Magazine's Return
Marking the 30th anniversary of Spy’s first issue, the “digital pop-up” mag will try to re-create its rapier wit to lunge at both candidates.
MPA Magazine Media Spotlight: CoverGirl Announces Its First Male CoverGirl Spokesmodel
In Cosmopolitan, Carly Cardellino writes "You might recognize makeup artist and YouTuber James Charles’s face from his ***flawless senior pictures. They went viral after he revealed that he’d brought his own light ring to the portrait session do-over (he didn’t like how the originals turned out)."
Playboy Launches iTunes App
“Since introducing a brand new vision for Playboy magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms,” said Playboy Enterprises COO/CFO David Israel.
Time Inc. Names VP of Data Commercialization
In her new Time Inc. role, Judith Hammerman will be responsible for combining the publisher’s brands to increase commercial data monetization and provide advertisers cross-platform solutions.
HGTV Magazine Makes Changes to Marketing Team
HGTV Magazine has made two changes to its marketing team. The title has hired Christine McEnery and promoted Kimberly Etzin.
ASME Next Awards 2017
The 2017 ASME Next Awards Call for Entries has been posted at ASMENextAwards.org. The ASME Next Awards honor outstanding achievement by magazine journalists under the age of 30. Any young journalist working in print or digital media, including editors, writers, producers and designers, is eligible for nomination. Visit asmenextawards.org for more information.