The Association of Magazine Media

Monday, October 17, 2016

The Media Chart: NFL Is Still King - Auto and Enthusiast Magazines Report Audience
Car and Driver takes the top spot with a cross platform audience of 16.8 million in August, while Road & Track grew the most at an increase of 25.6% year over year. Popular Mechanics posted an impressive 15.1 million audience total and an 18.1% growth over the prior year. Read more to see where your brands ranked.
Car and Driver Partners with TrueCar on New Car Buying Service
Santa Monica-based TrueCar(Nasdaq: TRUE) said the car buying service will provide consumers with Car and Driver’s automotive research, reviews, road tests and other information, along with access to TrueCar’s new vehicle pricing information and nationwide network of more than 12,000 certified dealers.
Time, Inc. to stream Mt. Everest Documentary in VR Through Mobile App
Time, Inc. is making waves in the world virtual reality with the first-ever VR series chronicling a climb from the bottom of Mount Everest to the top, all of it streamed through the company’s LIFE VR mobile application.
Runner’s World Celebrates 50 Years with 6 Great Covers
The covers represent three separate time periods — the 70s, 80s and present, with comedian and movie star Kevin Hart featured on a few of them.
The Associate Member Spotlight: Five Questions with PressReader's Nikolay Malyarov
Among Mr. Malyarov's compelling responses: "The core to any publisher’s motivation should be to put readers first in action, and not just in words. Publishers need to revise their business models, invest in quality journalism, tear down paywalls and amplify discoverability through digital distribution methods and really engage their readers in a participative user experience, and not a one-way journalistic and advertising monologue."
People en Español 5th Annual Festival Red Carpet Arrivals: Dascha Polanco, Clarissa Molina, Chiquis Rivera
Wilmer Valderrama & Lin-Manuel Miranda buddy up at 5th annual People en Espanol Festival.
The Atlantic Adds Pay Wall for Ad-Block Users
After half a century as a largely ad-supported publication, The Atlantic today will begin offering two options to readers: ad-supported or an ad-free fee, depending on their preference and the technology they have installed on their browsers.
How InStyle Monetizes Facebook Live
On the page 2 min feature "Steal This Idea:" InStyle is "productizing" their Live events with what Time Inc. calls its "Social Now" ad opportunity.
At Boston Forbes Under 30 Summit, Startups to Vie for $1 Million in Prizes
The “Change the World” contest will award prizes and investments valued at $1 million in total to eight startups, four each from the business and nonprofit sectors.
At the Newsstand: Hunting and Fishing Magazines Reviewed
Field & Stream, Outdoor Life, USA Today's Hunt & Fish, Sports Afield are reviewed by New York Post staff, as are New York, TIME, and The New Yorker.
Hearst's Snapchat Channel Sweet to Launch First Music-Themed Edition Featuring MØ
Sweet, the first Snapchat-only media brand that is a joint venture between Snap Inc. and Hearst, is debuting its first annual music issue, with an exclusive cover shoot and profile of Danish singer-songwriter MØ.
Best Life Magazine Finds a Second Life As a Digital Brand - Original Editor Dave Zinczenko Is Behind the Revival
From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less.
Rising Stars: How Elana Zajdman Accessorizes InStyle’s Editorial
Elana Zajdman feels like she’s being prepared to take over the world, and “that’s pretty cool.” Zajdman, accessories editor at InStyle, is of course describing her experience working with the newly appointed editor-in-chief of InStyle, Laura Brown.
More on Women's Health's New Website Director, Robin Hilmantel
According to the company, Women’s Health has experienced 182% growth on Instagram. Page views on the Women’s Health site were up 95% from August 2015 to August 2016, according to comScore.
Olympian Michael Phelps to Attend Forbes Under 30 Summit
Olympic swimmer Michael Phelps and actor Ashton Kutcher are among the sports stars, celebrities, business icons, musicians and fashion designers expected to attend the Forbes Under 30 Summit in Boston.
Rolling Stone Defamation Trial to Get Underway
Q&A with Mike Kennedy, Founder and President, Retro Videogame Magazine
Garfield: From the Folks Who Brought You Tyranny...
Flipboard Unveils Storyboard for Multimedia Ad Messages
Genesis Media Partners with GateHouse Media to Optimize Video Ad Serving
The Death of Thailand's King Is Having a Massive Impact on Media There
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Lauren R.D. Fox writes "Honored as InStyle’s Man Of Style for the month, Kofi (and his mother) posted the jaw-dropping photos that made our hearts (and other body parts) drum inappropriately."

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