The Association of Magazine Media

Thursday, November 3, 2016

BoSacks Speaks Out: On David Carey's Keynote at C-Summit @ the Folio: Conference
BoSack's reports: "(Hearst's David Carey) opened with the question: What's the biggest obstacle standing in the way of the magazine industry's success? The answer was we need to be careful about rules. Here he showed a picture of a mythical publishing rule book with a circle and red slash though it stating, "Our competitors don't follow any rules," and he went on to say that neither should we."
WIRED and Conde Nast Tech Publications Start a $4,000-a-Year Membership Program
Lucia Moses writes, "For $4,000 a year, members of the Emerging Technology Council (and up to four of their colleagues) get access to in-person and virtual events where they can hear presentations by tech startups; join a 24/7 online community; receive a newsletter (likely monthly) and other perks. The first event, set to take place in January, will be a virtual discussion on intelligence and machine learning with Ars Technica founder and editor in chief Ken Fisher."
Where They’re Spending: Top Executives at Garden & Gun, DWELL, AMG/Parade, Penton, and TEN Share Their Biggest Investments in 2017
Selling insights and marketing services to advertisers requires new skills and new staffing patterns. New opportunities to monetize content have emerged in mobile platforms, in video, in archives, and more. With budgets tight and the need for technological expertise increasing, Folio: staff asked executives across the industry where they’re spending in 2017.
More on Condé Nast Chairman Charles Townsend's Retirement Announcement
Mr. Townsend started his career at Condé Nast as publisher of Glamour in 2000 after running what was then the New York Times Company’s Women’s Magazine division — that at the time included McCall’s and Family Circle.
The Associate Member Spotlight: 5 Questions with Paul Canetti, CEO, MAZ
"We've been working with magazine publishers for over six years to create and execute killer mobile strategies. Next year smartphones turn 10 years old – mobile can't just be a checkbox any more, it must be looked at as a central pillar of your business going forward." -Paul Canetti, CEO, MAZ
Magazine Media 360° September 2016 Data Available
Today, MPA released the Magazine Media 360° Brand Audience Report for September 2016 showing that total audience is up 6.7% over a year ago. The report also reveals that mobile web growth is the biggest indicator of overall audience growth. Of the 89 brands that experienced total audience growth, 83% of those brands increased their average mobile web audiences in September. Conversely, of the 43 brands whose total audience declined over the same period, 60% reported declines in mobile web audiences. As in prior reports, the video platform continues to grow by double digits as well. In this most recent report, 60% of the participating brands now generate reportable video audiences. Only 30% of the participating brands had reportable video data two years ago. The print platform, which includes digital editions, is holding steady with a slight 1.2% increase.
Reese Witherspoon Is InStyle's December Covergirl
Reese Witherspoon not only graces the cover, but she is the featured interview, —a very special Q&A conducted by none other than Dolly Parton exclusively for InStyle.
Marc Ecko Talks Complexcon Ahead of Two-Day Festival
The founder of Complex magazine discusses his vision for the fashion and music event that will feature performances by Snoop Dogg, Skrillex, Kid Cudi and more.
How Runner’s World Managing Director Jessica Murphy Spends Her Time Off
As managing director of Runner’s World magazine, Jessica Murphy develops, spends her work days evaluating and executing new business opps for the brand, including strategic partnerships, content marketing and event and training offers.
MPA Magazine Media Spotlight: The 2016 OUT100
Ellen Degenres, BD Wong, Tom Ford, Pedro Almodovar, Don Lemon, Isaac Mizrahi, Jillian Michaels, and scores of many other soon-to-be household names make up OUT magazine's OUT100 for 2016.
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit ( for more information.
How Free City Magazine Publisher Shortlist Media Is Expanding into Video
For the past six months, increasing the video output has been a focus for Shortlist Media. The video team of 10 is first working on content for the Stylist brand, the female-focused weekly magazine that’s now in 10 U.K. cities, before bolstering video output at Shortlist, the male-skewing equivalent.
Robert Weber, Whose New Yorker Cartoons Twitted the Overprivileged, Dies at 92
From 1962 to 2007, Mr. Weber drew 1,481 cartoons for the magazine, as well as art for 11 covers. Over those decades, the well-dressed people he depicted, often at parties or entertaining at home, were an overachieving bunch.
Q&A with Brett Wilson, President & Group Publisher, Gulfshore Life
How Publishers Are Making Money from Facebook Live
Gawker Settles with Hulk Hogan
Students Revive Fashion Magazine by Moving Online
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Ellen Degenres, BD Wong, Tom Ford, Pedro Almodovar, Don Lemon, Isaac Mizrahi, Jillian Michaels, and scores of many other soon-to-be household names make up OUT magazine's OUT100 for 2016.