The Association of Magazine Media

Monday, November 14, 2016

The Associate Member Spotlight: 4 Questions with Todd Krizelman, Chief Executive Officer, MediaRadar
Todd Krizelman was born and raised near the epicenter of technology innovation. Mr. Krizelman joined veteran web architect Jesse Keller to found MediaRadar in 2007. He previously co-founded one of the world’s first social media sites, theGlobe.com and led the site from inception to taking it public on NASDAQ.
The Media Chart: Baseball Maintains Top Swing - Business/Personal Finance and Entertainment/Celebrity Report Audience
Forbes and People have the biggest cross platform audiences among magazine media brands in their categories, but Forbes also showed the biggest growth year over year at an impressive 43%. Read more to see which other magazine media brands posted gains.
Q&A with Jeremy Parsons on How – and Why – People Now Works
Jeremy Parsons is co-host of People.com’s daily show, People Now, covering everything from royalty to rappers to real life stories. Parsons was also the (very entertaining) host of Cynopsis’s recent Model D Awards, and he shared a few thoughts about working the celebrity beat.
Sarah Leonard Helps The Nation Strike a Balance Between Light and Heavy
As a politically conscious person, Sarah Leonard became interested in presenting radical ideas in an accessible and polished way early on. The 28-year-old senior editor of The Nation takes pride in the unconventional writing the brand publishes.
InStyle Fetes Its Finest in Fashion
Naomi Harris pictured at InStyle's Miss Golden Globes event in Los Angeles.
Michelle Obama Graces the Cover of Vogue for the 3rd Time
Eun Kyung Kim writes: "Michelle Obama helped get the world into shape, eat healthier and made sure veterans and their families got what they needed. More recently, she delivered speeches so sensational they even challenged those by one of her generation's best speakers, her husband."
Popular Mechanics' Eric Limer Discusses New Trends in DIY Technology
Tech Take: Eric Limer showcases the PORTER CABLE 20V MAX* 4-Tool Combo Kit, eMeasure Bluetooth Tape Measure, Worx Landroid M Cordless Robotic Lawn Mower, SMARTECH Cordless 2-IN-1 Floor Extension Stick Vacuum and the Walabot DIY.
Q&A with the Competitor Group’s John Bradley
“The doom and gloom that everyone talks about in print really ignores the emotional attachment that we know is there. We know because of the visceral reaction that people have when they hear a story is only going to be online instead of in print. So, we’re still trying to leverage that value as much as we can, while being realistic of the fact that we’re not a print entity; we’re not a digital entity; we’re not a video entity; we’re a storytelling platform and we tell those stories in the best way we can.” John Bradley, Senior Vice President of Media, The Competitor Group.
Bauer Media to Bring Digital Version of Empire Magazine to U.S.
Move embodies German company’s lean, digital and programmatic-led strategy: This comes after Bauer’s digital-only revival of the dormant men’s magazine FHM in the U.S. last month.
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit asmebestcovercontest.org (http://www.asmebestcovercontest.org/) for more information.
The Election Amplified Americans’ Distrust of The Media. Will Publishers Do Anything to Fix What’s Broken?
This Is a Complete Game-Changer: Marketers Welcome Latest Updates to Instagram Stories
New York Times Ups Arts Coverage, WSJ Consolidates Sections
Insiders Say the 2017 "Frenzy" of Media Consolidation Predicted by Vice's CEO Is about to Arrive — Here's Why
More on New York Observer Ending Print Edition
Tuesday November 15th at 6:00pm, "Forbes on Fifth" 24 Fifth Avenue. RSVP to events@mazdigital.com
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.