The Association of Magazine Media

Wednesday, November 23, 2016

The MPA Daily News Roundup will return on Monday, November 28th. A happy Thanksgiving holiday to all.
In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis
Greg Dool writes "In what MPA president Linda Thomas Brooks calls her “preponderance of evidence strategy,” advertising and publishing execs across the country have been treated to a presentation rich with data from the likes of Millward Brown, Nielsen Catalina Solutions, and GfK MRI, among others — all aimed at lauding the power of print advertising relative to other channels. And the evidence is compelling. The Nielsen Catalina study, which analyzed 1,400 ad campaigns, found that print advertising provided brands with an average return of $3.94 for every $1 spent, a full 50 percent higher than the $2.63 average ROI driven by digital display ads and more than double the $1.53 driven by digital video."
Halloween, Elections Scare Up Social Activity in October
Halloween has become the digital Super Bowl for lifestyle and foodie sites, as one can see from the top three gainers in Facebook followers for October: Town & Country (+8.26%), Allrecipes (+6.45%) and Food Network Magazine (+5.58%.)
Q&A with People en Español's Armando Correa, and Monique Manso
“In the beginning it was only the print. And then we created the website; the social media, we’re really growing in social media. We also have the 50 Most Beautiful Hispanics; the 25 Most Powerful Women, so we’re events, we’re print, we’re social media. People en Español is like a force right now in the Hispanic market.” Armando Correa, Editor in chief.
Forbes Pulls Down Church and State "Façade" in Favor of Mutually Beneficial "Co-Storytelling"
Since beginning its digital transformation in 2010, Forbes has increased its online audience from 15 million to 48 million, more than half of which are mobile-only content consumers. It has grown its social following, too, up 62% and 68% on LinkedIn and Instagram respectively between March and September of this year.
Quartz Brings Daily Flash Briefing to Amazon Echo
Quartz is bringing its "Daily Brief" newsletter to Amazon Echo, a voice-controlled speaker: Daily Flash Briefing news updates, a roundup of the daily economy, are available from various news organizations and can be activated using Alexa, Amazon’s voice-controlled virtual assistant.
Quartz Names First White House Correspondent
Quartz has named Heather Timmons its first White House correspondent. She most recently served as the site’s Asia bureau chief. Timmons previously spent 10 years with The New York Times.
Southern Living Launches Retail Store
The first Southern Living retail store—a 5,000 square-foot space located in the Market Common shopping center in Myrtle Beach—features items from local artists and from the brand, a demo kitchen and more.
5 Quick Tips for SEO Superiority: UBM and New York Magazine on Climbing the Google Ranks
Read more for five quick tips from Eugenia Timasheva, user insights analyst at UBM, and Erica Murphy, SEO editor at New York magazine, that will help improve your placement on Google and drive further traffic to your site.
MPA Magazine Media Spotlight: Why Are Gorillas Committing Mob Violence?
For the first time, these great apes have been seen ganging up on single males—and researchers don’t know the reason. Read more in The Atlantic...
Wedding Magazine’s Name Change Faces Legal Challenge
"Weddings in Houston" publisher alleges that "Modern Luxury Weddings Houston" violates its federal trademark.
Maxim Not on Track to Make a Profit This Year
Keith Kelly writes "Despite the more recent addition of Victoria’s Secret model Alessandra Ambrosio as “lifestyle editor” and Nick Cannon as “entertainment adviser” this year, the magazine continues to shed readers and advertisers."
"It Was a Fad" Many Once-Hot Viral Publishers Have Cooled Off
Native Ad Expert Calls on Industry to Help Google, Facebook Shut Down Fake News
Conservative Trolls Are Attacking Publishers' App Store Ratings
Vice Launches Health Vertical, Tonic
Keith Kelly: "Daily News Continues to Lose Key Staffers As Rumors Swirl"
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Magazines: Highest Return on Advertising Spend
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

For the first time, these great apes have been seen ganging up on single males—and researchers don’t know the reason. Read more in The Atlantic...