The Association of Magazine Media

Tuesday, November 29, 2016

The Media Chart for Nov. 25: Will 'Moana' Top Thanksgiving Weekend? General Interest and Sports Brands Report Audience
AARP ranks number 1 among General Interest brands with total cross-platform audience at 44.1 million. ESPN the Magazine had the biggest audience number among the sports brands. Read more to see the top ten.
'Forbes' Diversifies Revenue, Teams With Advantage Media To Launch Book Imprint
Nina LaFrance, ‎SVP of consumer marketing and business development at Forbes Media, told Publishers Daily that book publishing “adds another logical pillar to our platforms… that provides best-in-class business content for an engaged audience of readers.”
Good Housekeeping’s Jane Francisco Looks to Modernize Women’s Magazines in New Role at Hearst
The magazine publisher has elevated Good Housekeeping editor in chief Jane Francisco to head its newly formed “Lifestyle Group,” which is comprised of Good Housekeeping, Redbook and Woman’s Day.
Legacy Publishers Dominate Adweek’s Annual Print Hot List
Both Adweek‘s editors and its readers had a say in the honors awarded in 22 categories ranging from Hottest Thought Leader to Hottest Reborn Magazine and Hottest Magazine in Digital.
Publishers Bet Big on ‘Special Editions’
Publishers certainly seem to think that the SIP segment of the business can continue to grow, especially if they are made more readily available beyond the physical newsstand. Condé Nast’s are already available on Amazon, while Time Inc. has a site for back-issue purchasing.
Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
The report, which covers 41 key advertising markets, estimates that programmatic will grow faster than social media (25%) and online video (20%), and an increasing proportion of these other channels will be traded programmatically.
Bots are getting their own experimental studio at Quartz
"We’re excited to launch more experiments that take advantage of recent advances in natural language processing, machine learning, conversational interfaces, and so on.”
Facebook referrals are crucial for traffic to hyperpartisan and fake news sites
Facebook is an important source of traffic for virtually all news outlets in the United States. New data, however, indicates that the social network is a far more important channel for some of the largest hyperpartisan and fake news sites in the country.
More publishers turn to content-recommendation networks
There’s been a 65 percent increase in the number of publishers using Taboola in the past year, compared to 34 percent for Outbrain, according to SimilarTech.
BuzzFeed's McKay Coppins to join The Atlantic
Coppins, who covered the 2016 election for BuzzFeed, will serve as a staff writer for The Atlantic's politics and policy team. He will begin writing for the magazine and for its online politics coverage at the beginning of 2017.
Fortune Names Andrew Nusca New Digital Editor
Nusca was previously deputy digital editor, a role he held since 2013. Nusca is succeeding Aaron Task. Task—who is leaving the magazine, according to Politico—joined Fortune last year after spending several years as Yahoo Finance’s editor in chief.
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Magazines: Highest Return on Advertising Spend
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

Think of these as a healthy alternative to cheese curls, because the turmeric dusting on the popcorn will likely tint your fingers just like cheese curls would! To complement the turmeric’s currylike flavor (it's one of the main spices in curry powder), try substituting finely chopped chives for part or all of the parsley.