The Association of Magazine Media

Wednesday, November 30, 2016

The Media Chart for Nov. 25: Will 'Moana' Top Thanksgiving Weekend? General Interest and Sports Brands Report Audience
AARP ranks number 1 among General Interest brands with total cross-platform audience at 44.1 million. ESPN the Magazine had the biggest audience number among the sports brands. Read more to see the top ten.
Prevention updates app, changes format to mobile-first approach
The Rodale published magazine Prevention, which became ad-free this summer, has updated its MAZ Digital produced app, changing its format to a more mobile-first approach.
Publishers' on-again, off-again affair with LinkedIn is back on again
Like many other platforms, LinkedIn has swung back and forth between serving up traffic to publishers and not offering much traffic at all. But over the past year, a number of changes made to its platform have significantly increased the traffic LinkedIn drives for business-focused publisher.
The Publishing Industry Is About to Get More Diverse, Thanks to This New Internship Program Pioneered by StyleWatch’s EIC Lisa Arbetter
"My staff and I are very passionate about making sure that every woman can see herself in the pages of our magazine and on our site," Arbetter told us. "I brought this up during a talk I gave on diversity at Syracuse."
“Next Generation” of Leadership Hits TIME and Fortune
Time Inc. editorial restructuring is finally coming to fruition, months after the publishing giant reimagined its upper management and set the groundwork for cross-title initiatives, including streamlined digital desks.
Michael Sacks Named Senior VP of Operations at Hearst Newspapers
Hearst has named Michael Sacks senior vice president of operations for Hearst Newspapers. Sacks most recently served as vp of Hearst Newspapers. He previously worked for Tribune Company.
Ad Blocking Rates Could Be Declining in Germany
Publishers view German market as an indicator of how ad blocking trend could play out in the U.S.
New York Times subscription growth soars tenfold, adding 132,000, after Trump's win
"This represents a dramatic rate of growth, 10 times, the same period one year ago," according to the statement issued ahead of a CNBC interview Tuesday with New York Times CEO Mark Thompson.
Karl Lagerfeld Guest-Edits Vogue Paris
Lagerfeld, 83, was photographed for the black-and-white cover with Johnny Depp’s daughter Lily-Rose by Hedi Slimane, who until this spring was working for Yves Saint Laurent. The magazine’s deputy editor in chief Olivier Lalanne has nothing but high praise for Lagerfeld.
Opinion: Why Personalization Is Crucial to Driving Video Revenue
While it is always important to be where your audience is, publishers shouldn’t leave millions of potential ad dollars on the table because they aren’t optimizing their video distribution.
Wall Street Journal editor jumps to Time magazine
Eben Shapiro, who left the Wall Street Journal as it was cutting its lifestyle pages and compressing itself into a two-section paper, has landed at Time magazine.
Sarah Jessica Parker in InStyle: 'Thrift Stores Played Such a Huge Part in My Life'
“I dress based on what I have,” Parker tells the magazine’s new editor-in-chief, Laura Brown. “I’m not a huge shopper, but I love beautiful things."
Danny Meyer Reveals Favorite Order at Shake Shack in Fortune Unfiltered Podcast
20 Journalists Killed in the Brazilian Plane Crash in Colombia
Howler Magazine: After Four Years The Distinctive Magazine About Soccer Is Still Kicking & Scoring With Its Audience
Opinion: Print and Digital Living in Harmony
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

Many of this month's 30-Minute Meals can double as Thanksgiving starters or sides. Got leftovers? I've got three great use-ups for that extra turkey. Oh, and heads up: You're legally allowed to roast a turkey 365 days of the year!