The Association of Magazine Media

Thursday, December 29, 2016

The MPA Daily News Roundup will return on Tuesday, January 3rd, 2017. A happy, productive and prosperous new year to all.
Huge Video Ad Fraud Uncovered
Bob Hoffman writes: "For years fools like me have been warning advertisers and marketers about the absurd amount of crime and fraud in online advertising. And, of course, because marketers are smarter than everyone else, none of the warnings have any effect. —Well, maybe they'll wake up now."
Big Newspapers Are Booming: Washington Post to Add 60 Newsroom Jobs
The Washington Post expects to hire more than 60 journalists in the coming months — a sign of remarkable growth for a newspaper in the digital age. After a year of record traffic and digital advertising revenue, the Post newsroom will grow by more than 8 percent, to more than 750 people.
Carrie Fischer and In Memoriam Covers
2016 hasn’t been an easy year and another round of ‘In Memoriam’ covers couldn’t have been what brands had in mind to ring in the New Year. However, Fischer and the franchise that made her a star have had an undeniable impact on magazine media.
InStyle’s February Cover Features Gwyneth Paltrow
In Vanity Fair: Paltrow covers the February issue of InStyle, and it’s there that she delves into the ongoing cultural consequence of her and Chris Martin’s 2014 split, which extends far beyond the introduction of “conscious uncoupling” into the popular lexicon. As she explains, “I honestly think Chris and I have contributed something positive to the culture of divorce.”
MPA Thanks Its Partners for Their Sponsorship Support of AMMC 2017
Alliance for Audited Media, Boston Consulting, CDS Global, GfK MRI, Google, min, PIB, Publishers Press, Quad, Social Flow, Vindicia, and West Linn.
MPA Magazine Media Spotlight: Native Advertising Is Broken Heres How To Fix It
In FastCompany, Joe Lazauskas reports: "A new survey proves that when consumers can't tell that an ad's an ad, it's bad for publishers, too. But the problem is solvable."
Davler Media Acquires, Expands Parenting Titles
Sara Guaglione writes: "Mommybites will be added to Davler Media's regional parenting titles - part of its NYMetroParents' portfolio of magazines. include a mom-generated Nanny Board, with 100+ nanny listings, free online parent classes and podcasts."
New York Times Marks 100 Million Live Streams on Facebook
Twitter Embraces Its Role As a Media Company
Research Says Gen Z Has Fairly High Degree of Trust in Online "News"
Five Account-Based Marketing Myths to Forget in 2017
Year in Preview: Programmatic Alliances Splinter
How Ad Blocking Played out in 2016
The Biggest Brand Fails of 2016
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

In FastCompany, Joe Lazauskas reports: "A new survey proves that when consumers can't tell that an ad's an ad, it's bad for publishers, too. But the problem is solvable."