Thursday, January 12, 2017
MPA Magazine Media 360° November 2016 Data Available Now!
The latest MPA Magazine Media 360° Brand Audience Report shows the largest Print audience increase since the report was introduced two and a half years ago. Print+Digital audience grew 5.5% versus last year according to the November 2016 report. Because the other measured platforms continue to grow, Total Audience has reached 1.9 billion, up 9.2% compared to the same month a year ago. This is the second-highest percentage gain we have seen in 2016. According to the Brand Audience report, 71% of the reported brands (92 out of 130) were up in Print+Digital audience compared to a year ago, with nearly half of them (42 out of 92) up by double digits. For the most part, the remaining brands were relatively flat to slightly down.
Brand Identity Is the Key for Magazines
“I think all the magazine companies we work with see themselves as magazine media across formats – they’re really much more format agnostic,” said Linda Thomas Brooks, president and CEO of the Association of Magazine Media, or MPA.
Fashion Magazines Grapple with How to Cover Pre-Fall Collections
With more designers withholding pre-fall images to the press, magazines are tweaking their editorial strategies: “The focus is really to shoot the stuff when it’s available to the reader,” editor in chief, Glamour Cindi Leive said, explaining that the magazine will feature a collection if there’s an important look or newsy moment, such as Lily-Rose Depp’s runway debut at Chanel’s pre-fall 2017 show.
PodcastOne Debuts Forbes Interview and Under 30 Podcasts
In The Forbes Interview, a branded series premiering Jan. 17 on the PodcastOne Network, singer-songwriter Jason Derulo tells host Steve Bertoni that he is currently at work on a Broadway musical, trying out versions of possible songs in animation form.
Marie Claire Image Makers Awards Draw Janelle Monae, Jessica Alba, Cindy Crawford
The second annual awards event honors makeup artists, hair stylists and fashion stylists behind Hollywood's biggest names: Marie Claire fashion magazine took its turn Tuesday night hosting an awards ceremony in Los Angeles that drew a starry crowd, including Janelle Monae, Jennifer Aniston, Jessica Alba and Kylie Jenner.
Gretchen Carlson, Good Housekeeping's February Cover Star, Participated in a Hearst Master Class at the Tower
Gretchen Carlson participated in an intimate Q&A with editor in chief Jane Francisco, —the Master Class can viewed in its entirety here https://www.facebook.com/GOODHOUSEKEEPING/videos/10155651962607598/ (it streamed live on FB)
Good Housekeeping's Lori Bergamotto Takes to Morning TV with Wrestling Super Star John Cena
Style Director Lori Bergamotto appeared on The Today Show where guest host John Cena helped her break down (literally) the best subscription box services for food, clothing, beauty and more.
Women’s Health Magazine on the Rachael Ray Show
Women’s Health partnered with the Rachael Ray Show and style expert Gretta Monahan for a TV segment and story in the Jan/Feb issue - helping three women shop their new shape after undergoing total body transformations.
Amy Keller Laird of Women’s Health Discusses Her Magazine's Evolving Focus
Women’s Health editor in chief Amy Keller Laird discusses how the magazine has changed its narrative surrounding weight loss and other health topics by tuning into reader demand in the age of social media.
Condé Nast Spain Makes New Appointments
Both appointments begin immediately and both will report to Javier Pascual del Olmo, president of Condé Nast Spain.
More on Time Inc. Names Clay Chandler Executive Editor, International
Mr. Chandler will be responsible for managing editorial initiatives, such as developing new content channels like international newsletters, and contributing articles to Time Inc.'s brands.
Stephanie Izard Is Launching a Magazine
Stephanie Izard already has three wildly successful restaurants (Girl and the Goat, Little Goat Diner and Duck Duck Goat), a line of sauces and spices, a cookbook and a coveted "Top Chef" crown, so what's next? According to a couple of recent job postings, it appears Izard is launching a magazine.
Facebook's Plan for Mid-Roll Video Ads Is an Interesting Proposition for Publishers
Agency Buys Publisher: Turnabout or Latest Trend?
How Publishers Squeeze New Traffic out of Their Old Content
Reuters TV Now Has 1 Million Monthly Viewers
How Four Retailers Hurt by Tech Are Now Embracing Digital
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”