The Association of Magazine Media

Wednesday, January 25, 2017

Digital Content Next: Publishers Made only 14% of Revenue from Distributed Content
Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers' trade group. The Distributed Content Revenue Benchmark Report, which reflects revenue in the first half of 2016, is based on a limited sample - 17 members - but offers a rare look at how much publishers are making from social distribution. The majority of publishers' distributed revenue came from YouTube, as newer platforms and features have failed to turn into meaningful revenue streams...
The Print Magazine Industry and the Enemy Within
Jeff Joseph, B2B Publisher of Modern Trader magazine makes an urgent call to publishers to address the "onslaught of digital encroachment" in this commentary featured on The Precision Media Group's Heard on the Web" Media Intelligence blog.
Inside AMI’s Newly Formed Fitness Group!
Q&A with the newly appointed group publisher and editorial director: Chris Scardino says "The formation of the Fitness Group allows us to provide our partners with a broad array of options, spanning the entire group, from the active lifestyle focus of Men’s Fitness, to the male fitness enthusiasts who read Muscle & Fitness and the female ones who read Hers, to the gym-centric content in Flex. Marketers are always looking for a larger audience, and by combining all our brands under a single umbrella we can offer a total audience—print and digital—of over 50 million, spanning the entire range of fitness editorial coverage."
Time Inc.’s Jen Wong: We Want to Be (Digital) Extroverts
Time Inc. is the poster child for a legacy publication in the throes of a tumultuous digital transition. And Jen Wong is at the center of it. Wong, a veteran of digital native publisher PopSugar, serves as president of digital and chief operating officer at the home of iconic magazine brands like Time, People and Sports Illustrated.
Condé Nast Launches Healthyish, a New Brand from Bon Appétit
The platform launches with 30 new videos, a collection of new recipes, essays, profiles, and true stories. Additionally, Bon Appétit partnered up with Sweetgreen to co-create the limited-edition “Bon Appétit’s healthyish Bowl,” available from 1/25 to 2/1.
Vice Media Passes on Buying Us Weekly
Keith Kelly: A Wenner spokeswoman declined to comment. A spokesman for Vice said, “We’re not looking at it.”
CBS’ Affiliation Renewal Deal with Meredith Adds Digital to the Mix
The companies characterize the new agreement as a long-term deal. It includes local live-streaming on CBS All Access as well as Hulu’s planned service and “participation in certain of the CBS Television Network’s future new entrant digital distribution deals.”
Rising Stars: Entertainment Weekly’s Madeline Boardman on Nostalgia and Continuing a Legacy
min's Jameson Doris chats with Entertainment Weekly’s digital features editor: “I spent my college years stalking Ed2010 for listings and finally made it to New York for my first big internship… I applied for probably 80 gigs, and finally landed a fashion internship with W,” says the 27-year-old Boardman.
Jen Ator of Women’s Health Takes to Morning TV
Women’s Health fitness director, Jen Ator, shares lifestyle secrets for scoring a healthy body on The Today Show.
Popular Music Magazine (Paste!) Plots Reunion Tour in Print
“The whole idea of having a print magazine is to have something that is worth saving, something that feels wonderful and tangible and has this collectible quality,” says Josh Jackson, who co-founded the magazine with two college buddies and has stayed on as editor in chief of the website. “You’ll want to put it out on your coffee table or on your bookshelf.”
Mediamax Network Hosts Webinar with MPA – Presenting Key Findings About Neuroscience and Advertising
MediaMax Network (MMN), the leading provider of local advertising solutions, announces a new research presentation with MPA – The Association of Magazine Media. In an upcoming webinar on January 25, 2017, MPA and MediaMax will explore the “power of print” and take a look at how the mind works in driving print advertising efficacy. Together, they will also present on the hot topic of message retention in the digital age.
Special Thanks to the Boston Consulting Group
Thank you to AMMC 2017 sponsor Boston Consulting Group: Shaping the future. Together. BCG works with their clients to build the capabilities that enable organizations to achieve sustainable advantage.
ASME Next and MPA Next Conference
Experience the future of magazine media when soon-to-be industry leaders meet at the ASME NEXT/MPA NEXT first-ever conference on February 7.
NBC's Lester Holt to Host 2017 ELLIE Awards Gala!
Dana Points, president of the American Society of Magazine Editors, announced today that this year’s Ellie Awards Annual Gala will be hosted by Lester Holt, anchor of "NBC Nightly News with Lester Holt" and “Dateline NBC.”
Longtime British Vogue Editor Alexandra Shulman to Step Down
From Frank Sinatra to Lady Gaga, the Greatest Hits of Gay Talese
Salon Stake May Be Sold to Activist Chasing TheStreet
Byron Dobell, Whose Editing Helped Change Journalism, Dies at 89
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 07, 2017
Time Inc.
February 08, 2017
Conrad New York
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Erik Sass: "You only get one guess, and if you don’t get it, then you’re really not very good at guessing."