Thursday, January 26, 2017
MPA – The Association of Magazine Media Announces the Kelly Awards Finalists!
MPA has announced the finalists in the 2017 Kelly Awards to honor the creative spirit of excellence and innovation in the art of advertising in magazine media. The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. “The Kelly Award finalists utilized many innovative methods to produce highly effective advertising campaigns—ranging from augmented reality apps, to adult coloring books, to comedy shows—all while employing print as a major component of the campaign,” said Linda Thomas Brooks, president and chief executive officer, MPA – The Association of Magazine Media. “Independent studies prove that magazines deliver the highest return on advertising spend, so we’re pleased to see advertisers capitalizing on this research in such creative ways.”
Byron Dobell, ASME Hall of Famer Whose Editing Helped Change Journalism, Dies at 89
Byron Dobell, an editor at Time-Life, Esquire and New York magazine who played a pivotal role in the careers of Tom Wolfe, Mario Puzo and other writers, died on Saturday at his home in Manhattan. He was 89. He was inducted into the Magazine Editors’ Hall of Fame in 1998.
Google Has Banned 200 Publishers Since It Passed a New Policy Against Fake News
Google kicked 200 publishers off one of its ad networks in the fourth quarter, partly in response to the proliferation of fake news sites. The company banned the publishers from its AdSense network, an ad placement service that automatically serves text and display ads on participating sites based on its audience. The ban was part of an update to an existing policy that prohibits sites that mislead users with their content.
How Martha Stewart Living Has Continued to Thrive for the Past 26 Years It Provides a Level of "Attainable Aspiration" to Readers.
"You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said. "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward.
Behind the Screens — Folio:'s Look at Social Media Successes
Becky Peterson reports: How Bon Appetit used a pretty pie to increase audience engagement on Instagram - The magazine uses these posts to populate its feed, while giving credit to the original poster, and encouraging followers to keep the content coming.
Industry Observers: IDG Sale Attracted a Premium Price
Positive reaction to a transaction worth reportedly less than $1 billion - Reaction to the sale of International Data Group to Chinese investors for a reported sum of less than $1 billion has been generally positive, with observers noting the robust price and that it isn't surprising the new owners are from China given recent media investments from that country and IDG’s long history there.
Time Inc'S Golf.com Gets a Makeover Complete with More Horses Under the Hood!
From MediaWireDaily: "Golf.com, part of Time Inc's Sports Illustrated Group, went under the knife and is back looking cleaner, leaner and oh yeah, its faster too. The new site promises a better user experience with faster load times on desktop and mobile and a more streamlined navigation. The site boasts bigger images on its homepage and also has an e-commerce component where golf heads can not only buy all the golf gear they need and want, but also book tee times."
A Wicked Ironic ESPN Magazine Cover?
The new issue of ESPN The Magazine, featuring the cover line “Brady’s Revenge,” circulates this weekend. As in, “How do you like them particular-set-of-skills apples, ESPN!?!”
Ozy Media Raises $10 Million, Expands Staff, Video
Online news start-up Ozy Media has raised $10 million in series C funding, which will go to doubling its staff, as well as expanding its events business and video production. In 2014, Ozy Media was valued at an estimated $120 million, after Axel Springer invested $20 million to increase its stake to 16%, according to The Wall Street Journal.
LGBT Publisher Believes Clickbait Helps Print Magazines
“There is so much trash and regurgitated content online that the result has created a desire for high quality content that can be consumed off-screen in a meaningful way,” Winter Mendelson said. “People are willing to pay for content that has value rather than click on a meaningless story with no merit.”
BoSacks Readers Speak Out On "The Enemy Within, Native Advertising & Fake News"
Readers from across the magazine media industry anonymously respond to yesterday's fiery and impassioned commentary by Jeff Joseph (Publisher, Modern Trader magazine) on BoSack's Heard on the Web" Media Intelligence Blog.
Special Thanks to CDS Global
Thank you to AMMC 2017 sponsor CDS Global: The leading provider of end to end business process outsourcing.
ASME Next and MPA Next Conference
Experience the future of magazine media when soon-to-be industry leaders meet at the ASME NEXT/MPA NEXT first-ever conference on February 7.
NBC's Lester Holt to Host 2017 ELLIE Awards Gala!
Dana Points, president of the American Society of Magazine Editors, announced today that this year’s Ellie Awards Annual Gala will be hosted by Lester Holt, anchor of "NBC Nightly News with Lester Holt" and “Dateline NBC.”
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”