Associate Member Spotlight: Meet Harry Poloner, Heading Up Strategy for UnReel Entertainment.
Mr. Poloner answers five questions from the MPA, including questions about the challenges ahead for publishers, and the unique capabilities unReel brings to the table, opening up additional distribution channels and revenue streams far beyond print.
Bauer Media Study Reveals Surprises for Print: Readers Say They’re More Engaged with Print and Prefer Print Ads.
Caysey Welton writes: "How do you help grow your print advertising business? Well, in Bauer Media’s case you commission a third-party research firm to confirm what you already believe—readers still love print. Bauer hired Equation Research last fall to survey its readers and learn more about their passions and how they engage with and consume content. The study polled more than 600 females, ages 18-64 who bought one or more magazines from Bauer or a competitor."
P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid
Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as outlined by Chief Brand Officer Marc Pritchard on Sunday evening at the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Florida. "The days of giving digital a pass are over," Mr. Pritchard said, urging the rest of the ad industry to follow P&G"s lead. "It's time to grow up. It's time for action."
Hearst Content Chief Joanna Coles Pushes Snapchat and TV
Joanna Coles is pushing the boundaries at Cosmo parent Hearst Magazines to keep it relevant. As the company’s chief content officer, she has forged ties with tech companies like Snap and Airbnb, has experimented with TV and has taken an active role in advertising efforts.
Special Thanks to CMG
Thanks to AMMC 2017 sponsor Comag Marketing Group: Providing strategies and solutions for the world’s leading magazines.
More on Conde Nast Drops Publisher Title, Add New Ones
Condé Nast is ditching the title of publisher in favor of two new roles: Chief Business Ofifcer,” akin to group publishers with responsibility for multiple magazine brands, called “brand collections,” and Chief Industry Officer, focused on specific client advertising categories.
More on Time Inc Relaunches Golf.com, Enhances User Experience
The site promises a better user experience, with a streamlined navigation, smoother scroll and ecommerce section where readers can buy golf gear, attire and gadgets, as well as book tee times.
WIRED Sends Off Editor in Chief Scott Dadich
Marking the end of his long successful run, the Wired team roasted him with a mock cover... featuring him of course.
Buzzfeed Editor Tapped to Lead Esquire’s Website
Steve Kandell has been named site director of Esquire.com, Hearst revealed today. Kandell comes to Hearst from Buzzfeed, where he was, most recently, executive editor for features. Formerly the editor in chief of Spin, Kandell left the music mag in 2012 to oversee Buzzfeed’s expansion into longform.
Real Change Needs to Happen: Publishers Shrug at Platform Overtures
After spreading themselves across platforms and seeing little monetary upside, publishers increasingly are realizing that their survival depends on building direct connections with readers.
Lest We Forget Where Magazines Came From: Thinking About The Content of Magazine Content
Professor Husni: "The substance of the content of magazines has always been important. Each letter of each word formed matters. And when you string those letters together to make words, you then begin to create sentences, followed subsequently by paragraphs, followed by..."
ASME Next and MPA Next Conference
Experience the future of magazine media when soon-to-be industry leaders meet at the ASME NEXT/MPA NEXT first-ever conference on February 7.