Monday, February 6, 2017
P&G's Media Crackdown Is Just the Start As Industry Looks to "Change for the Better"
"We have a media supply chain that is murky at best and fraudulent at worst. We need to clean it up, and invest the time and money we save into better advertising to drive growth," explained P&G's chief brand officer Marc Pritchard.
GfK MRI Readership Study: Political Covers Win Big During Height of Election Season
In November, political covers—especially those released in the week leading up to the election—performed extremely well, according to the GfK MRI Issue Specific Readership study. Six of the eight titles that received the highest IS scores, which simply indicate which title readers engaged with the most (not ad recall or sell-through), had a political bent with either Trump’s likeness, Obama, Clinton, or a combination gracing each cover.
The New Yorker and Vanity Fair Won’t Be Part of the WHCD Party Circuit at All This Year...
Is this the beginning of a larger trend? Two Condé Nast properties, The New Yorker and Vanity Fair, will not be contributing this year to the blitz of parties that surround the White House Correspondents’ dinner on either end. The New Yorker won’t be hosting its traditional W Hotel pre-party, and Vanity Fair is leaving Bloomberg as the solo host of the coveted after-party they usually jointly sponsor.
Meredith Launches Magnolia Journal
""The issue’s theme is “simplicity,” a word that “can become interchangeable with something concrete, like decluttering,” Joanna explains in her editor’s letter. “While of course it can include that, to us, simplicity is so much more.”"
Esquire's Jay Fielden Explores the Changing Role of the "Esquire Man"
Alex Williams writes: "Esquire magazine, long the man’s bible, looks to chart a new course in an era of transgender bathrooms and pink hats."
A Maverick of EIC Style
New York Times compares Esquire's Jay Felden to a famed gunslinger.
InStyle Reasserts Relevance with First Cover-to-Cover Issue Under Laura Brown
First revealed on Friday, and on newsstands February 10, the March issue attracted 12 new advertisers (including the return of DKNY, which last advertised with the mag in 2014). In addition, heavy hitters like Hermes, Net-a-Porter and Ralph Lauren began advertising for the first time on InStyle.com. As the first issue Brown led cover to cover, these results are more than impressive.
A Special Thank You to Quad/Graphics
Thank you to AMMC 2017 sponsor Quad/Graphics: Design and photography, digital imaging, printing and marketing solutions.
Didi Gluck Returns to Shape Magazine
Meredith brings her back into the fold as beauty and lifestyle deputy editor: From 2007 to 2010, Didi Gluck (pictured) served as a deputy and beauty editor at Shape magazine. Along the way, this Medill School grad has also worked for More, Redbook, Marie Claire and Real Simple.
Good Housekeeping's Lori Bergamotto
Good Housekeeping Style Director Lori Bergamotto appeared on The Today Show this morning to show some of the best pajamas to buy this season that will keep you looking and feeling good, from cute crop top sets to flannel pajamas to keep you cozy, and picks for the temperature conscious.
A Special Thanks to SocialFlow
Thank you to AMMC 2017 sponsor SocialFlow: Optimize and scale your social media distribution.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”