The Association of Magazine Media

Tuesday, February 7, 2017

The MPA Daily News Roundup will return on Thursday February 9th after the 2017 American Magazine Media Conference.
Ellie Awards 2017 Winners Announced
The winners of the 2017 National Magazines Awards for Print and Digital Media were announced today at the Ellie Awards Annual Gala at Cipriani Wall Street in New York City. Mother Jones was named Magazine of the Year for having “found new ways to engage audiences and continue its practice of fearless journalism." The awards presentation was hosted by Lester Holt, anchor of "NBC Nightly News With Lester Holt" and “Dateline NBC.” Known as the Ellies for the elephant-shaped statuettes presented to each winner, the National Magazine Awards are sponsored by the American Society of Magazine Editors in association with the Columbia Journalism School and are administered by ASME. This year marked the 52nd presentation of the awards. The first award was presented to Look in 1966; the first award for digital journalism was presented to Money in 1997.
MPA President: 2017 Will Be the Year of Magazine Media
Ellen Harvey writes: "In a world of fake news and clickbait, the MPA’s Linda Thomas Brooks thinks consumers and advertisers are responding by demanding high-quality content. Sessions (http://www.magazine.org/node/47446/view/agenda) at this week’s AMMC will address how publishers can take advantage of this fertile opportunity."
Tomorrow @mpamagmedia Live Tweets from AMMC 2017 All Day, All conference Long!
Stay connected with up-to-the-minute tweets of the latest news, facts, figures and quotes of note from Wednesday's programming, sessions, and special guests, like Ron Howard, David Remnick, Gretchen Carlson, and more (http://www.magazine.org/node/47446/view/agenda) . Follow @mpamagmedia on Twitter (https://twitter.com/mpamagmedia ) and discover all the exclusive data, content, and info that make AMMC THE must-attend event (http://www.magazine.org/node/47446/view/agenda) for magazine media professionals.
2017 IMAG Conference Is Coming
Join us in Marina del Rey for the 13th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders.
B2B Newsletters Take Cues from Magazines
Email newsletters were the most common type of email sent by marketers in 2016, according to a November study by Clutch, which cited that 83% of 300 email marketers specified they had sent a newsletter campaign in the past year. Although email newsletters may have originated in the batch-and-blast era of email marketing, they have evolved to become enticing information centers for subscribers. “The newsletter has permanently evolved into a very visual media,” says Rich Wilson, vice president of customer experience at BrightWave. “When targeted to the right list, email newsletters work a lot like magazines.”
Woman's Day on The Today Show: Live Longer & Stronger and Red Dress Awards
Woman’s Day was featured on The Today Show for their annual Red Dress Awards, happening tonight at Jazz at Lincoln Center hosted by Jane Lynch, and the annual Live Longer & Stronger challenge, focusing on 5 real women who, with the help and coaching from Woman’s Day, Joy Bauer, and experts at the Mayo Clinic, lost weight, and worked towards stronger heart health. Two of the women shared their stories on air (dressed in red dresses that they’ll don on the red carpet tonight) and Joy Bauer joined them along with Dr. Hayes from the Mayo Clinic.
Popular Science's Joe Brown ReviewS "As-Seen-on-TV" Products on The TODAY Show
We’ve all seen those commercials on TV that feature products that seem to be the answer to all your problems, from a nonstick frying pan to Juggle Bubbles: Joe Brown of Popular Science magazine joins TODAY to assess whether certain products really work “as seen on TV.”
The Anna Wintour of the Middle East
New York magazine Reconnects with Vogue Arabia editor: The first-ever editor in chief of Vogue Arabia is literally a princess.
Rising Star: Peter St. John’s Winning Formula for Partners Starts with Creativity and Quality
Mister St. John serves as the international fashion & luxury director at Condé Nast: “...The immense creativity behind them; whether through personal expression from a designer, the story a collection may tell, or the way a brand becomes more relevant because of current events, there is always a lot to work with.”
A Special Thanks to Vindicia
Thank you to AMMC 2017 sponsor Vindicia: The True Leader in Enterprise-Class Subscription Billing.
The Atlantic Is Hitting “Huge” Milestones
The currently political climate spurs more growth for the legacy publisher.
The Atlantic, and Tribeca Film Festival, Team for Branded Storytelling
The Atlantic’s custom content studio Atlantic Re:think is partnering with the Tribeca Film Festival to expand the branded storytelling category of the festival, called the Tribeca X Award.
Ad blocking Goes Mobile: 5 Charts on the Global State of Ad Blocking
Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world.
A Special Thanks to Texture
Thank you to AMMC sponsor Texture: the only content subscription service offering unlimited access to over 200 of the most popular magazines for one low monthly price.
Joe Parrish Says: So Much Terrible Content, So Little Time to Consume It...
Why brands need to abandon interruptive ads: It involves abandoning interruptive advertising and embracing co-optive creation; content that mirrors what consumers already care about. The brands that will succeed in this environment are the ones that recognize their consumers’ interests and align their messaging to further those interests.
Michael Luo Promoted to Digital Editor of New Yorker.com
The New Yorker's editor in chief David Remnick (see him at AMMC 2017 tomorrow http://www.magazine.org/node/47446/view/agenda) wrote in an email to staff that Luo would “maintain the standards of accuracy, fairness, and rigor that have made newyorker.com what it is.”
Special Thanks to Zinio
Thank you to Zinio sponsor Zinio: Enjoy 5,500+ innovative digital magazines on every device in every country.
The Brand Winners and Losers of Super Bowl LI
Axel Springer's Special Interest Magazines Are Booming in Germany
Ohio National Guard Magazine Reborn Online
European Magazines Go Dark with Their Trump Covers
German Magazine Defends Cover Showing Trump Beheading Statue of Liberty
Irish Magazine Takes Dead Aim at Trump
The Tardiest Correction in Magazine History
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 07, 2017
Time Inc.
February 08, 2017
Conrad New York
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
click me