The Association of Magazine Media

Thursday, February 9, 2017

Images From American Magazine Media Conference 2017
If you missed out on yesterday's incredible American Magazine Media Conference; you can at the very least see photos and images of what and whom you missed like Chairman and CEO of Meredith Corporation Steve Lacy speaking powerfully about the future of magazine media at many key points across the conference.
Ron Howard and David Remnick Kick Off Magazine Conference
The director and the New Yorker editor in chief discussed storytelling and "Arrested Development" at the annual American Magazine Media Conference.
At AMMC 2017 - HBO Chief on Factors Underlying Subscription Growth
Talent is sacred; culture eats strategy for breakfast; brand is a magnet; and, great journalism and smart storytelling help your brand stand out in a world of white noise. These were four of the lessons shared by HBO chairman and CEO Richard Plepler at the MPA’s American Magazine Media Conference (AMMC) in New York on 8 February. Time Inc.’s chief content officer Alan Murray interviewed Plepler and discussed factors underlying the network’s strong, ongoing subscription growth.
At AMMC 2017 - Factors Driving Growth at Forbes and Gwynnie Bee
In the past five years, Forbes’ online audience grew from 13 million to 56 million and contributors to the site from 200 to 2,000 – reflecting the stature of Forbes as a brand delivering information across a range of topics that would not have been possible as a non-transformed legacy magazine brand. To achieve this type of transformation, according to Forbes COO Michael Federle, “you cannot be driven by a fear of change. You want to be the change.”
Magazine Executives Walk Delicate Balance Between Advertisers, Readers' Trust
Attracting and “accommodating” advertisers is key to the publishing business, a panel of magazine media executives agreed at the 2017 American Magazine Media Conference (AMMC), held Wednesday in New York City.
Mother Jones Wins Magazine of the Year at the 2017 Ellies
Joyous expletives lace winners' speeches as unsuspecting editors-in-chief take home ASME awards: Mother Jones, the independent progressive magazine, won Magazine of the Year at the National Magazine Awards lunch hosted by NBC Nightly News anchor Lester Holt, this afternoon at Cipriani on Wall Street.
Mother Jones Wins Magazine of the Year at 2017 Ellies
Mother Jones last won an Ellie in 2013, taking the Video award for its secret recording of the private Mitt Romney fundraiser at which the former presidential candidate spoke his now-infamous “47 percent” line.
Mother Jones Wins Ellie Award for Magazine of the Year
“In a year that rocked our country and challenged our industry, Mother Jones found new ways to engage audiences and continue its practice of fearless journalism,” the ASME Magazine Of The Year citation read.
Illustrator Edel Rodriguez Pulls Off Unique Feat
"Cover of the Year" honors in Germany and now the U.S. - Edel Rodriguez has followed a recent award in Germany for magazine “Cover of the Year” with a similar prize from the American Society of Magazine Editors (ASME.)
Confessions of Magazine Executives: "I Hear People Talk About Fortune and Forbes, and We’re Five Years Behind."
Max Wilens writes: "Visit any trade group conference, and everything is going to sound great... A lot of that was in evidence Tuesday at the American Magazine Media Conference, but we thought it would be more fun to skip those and ask some attendees to open up about what they’re seeing on the ground."
Time Inc. Launches Coinage, Finance Videos Run Across Portfolio
Time Inc. has launched a new video brand, Coinage, available on all Time Inc.’s 22 sites. This is the first project leveraging Time Inc.’s extensive restructuring to produce content across its portfolio of brands.
Condé Nast Buys Social Data and Marketing Platform
The deal will help expand Condé Nast's audience-targeting capabilities across social platforms.
Branded Content in the Age of Ad Aversion
How Onion Labs and Condé Nast's 23 Stories sell content marketing to advertisers: “We can create comedic content that we know will hit our audience better than just another commercial,” Julie Scott, general manager of Onion Labs, Inc., tells Folio: “Because your target audience isn't watching commercials. They're reading The Onion.”
Magazines Learn a New Language
Voice user interfaces offer publishers a totally new platform and engagement opportunity.
"So Cosmo" Premiers on E!
Watch the very first episode online: The ambitious Cosmopolitan staff learns there is no environment more competitive than the magazine industry in NYC - especially after a big announcement sends the office into a tailspin.
Essence Honors Erykah Badu for 20 Years of "Baduizm"
Essence magazine will celebrate Badu’s work and the 20th anniversary of “Baduizm” on Thursday at its eighth annual Black Women in Music gala in Los Angeles.
WomensHealthMag.com's Robin Hilmantel Appears on Cheddar
(Starting at 21:40) WomensHealthMag.com Site Director, Robin Hilmantel, appeared on Cheddar TV’s “Between the Bells” show yesterday to talk about the Women’s Health “Confessions” issue. Hosts Alyssa and Baker revealed their own confessions live using the hashtag #WHConfessions.
Janice Min Steps Down as THR Editor to Take New Role at Parent Company
News comes ahead of a reported sale of both The Hollywood Reporter and Billboard: The chief architect of The Hollywood Reporter’s revival, Janice Min, is stepping down from her role as editor-in-chief. Min joined the brand seven years ago, and has been repeatedly applauded across the industry for how she reimagined a legacy B2B brand. She didn’t stop with THR, however, she also orchestrated a similar makeover for sister brand Billboard.
Snowstorm Blasting Northeast with up to 18 Inches, Surpassing Expectations A
Airlines canceled more than 3,000 flights, winter storm warnings stretched from Maine to New Jersey and salt trucks deployed across the region Thursday as the season's most dangerous snow event rolled into the Northeast.
Are Feature Phones the New Smartphones?
Wall Street Journal Editor to Face Critic
With Its New Spotify Bundle, The New York Times Is Chasing a New, Younger Base of Subscribers
Linda Wells, Former Allure Editor, Lands at Revlon
Twitter Reports Slowest Quarterly Revenue Since Going Public
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
May 22 - 24, 2017
Marriott Marina del Rey
The Undefeated, ESPN’s multimedia content platform focused on the intersection of sports, race and culture, today revealed “The Undefeated 44” – a list of living and past African Americans with extraordinary accomplishments and contributions who are symbols of pride and aspiration.
 
“The Undefeated 44” was compiled by a panel of editors, senior writers, contributors and other stakeholders at The Undefeated as part of its month-long Black History Month content initiative. The list was limited to 44 as a tribute to the 44th President of the United States of America, Barack Obama – the first African-American president.
 “The Undefeated 44” covers a broad spectrum of African American experiences in the United States – pioneers, dreamers, innovators and geniuses.
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