Monday, February 13, 2017
Full Year 2016 Magazine Media 360° Available
MPA — The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for calendar year 2016 today. The report confirms that audience demand for magazine media brands is increasing at a healthy pace across platforms and channels. This marks the 29th consecutive month that the Magazine Media 360° audience has increased versus a year ago. The Brand Audience Report shows that total audience is up 6.4% over a year ago. Print+Digital continues to be the largest platform in the magazine media ecosystem, with Mobile sustaining its rapid growth rate. Nearly 80% of the brands reported showed Mobile Web growth, and 79% of those brands were up by either double- or triple-digit percentages. More than a quarter of the brands in the report grew their Mobile Unique Visitors by one million or more each.
Four New Magazines to Know
Kin Woo writes "If print is dead, nobody told Francesca Burns and Christopher Simmonds, whose new biannual magazine, PRINT, launched late last year. “For us, PRINT was always about a love of magazines, a love of image making; and a desire to create something beautiful, honest and optimistic without an agenda beyond that,” says Burns, a contributing editor for British Vogue who met Simmonds (previously the creative director of Dazed and Confused and now an art director for Gucci among others) working on advertising campaigns."
Associate Member Spotlight: FTI Consulting's Ken Harding
This week, Ken Harding Senior Managing Director and Global Publishing Practice Leader for FTI Consulting answers 4 questions with responses that span his thoughts on emerging trends in the industry, on to the many opportunities he sees for MPA member publishers to succeed.
More on Conde Nast CitizenNet Acquistion, Expands Ad Targeting
Condé Nast has acquired social data and marketing platform CitizenNet to expand the media company’s audience targeting and data capabilities to its social platforms.
Talbots, O, The Oprah Magazine, Dress for Success Ready for 2017 Initiative
In 2016, Talbots, O, The Oprah Magazine and Dress for Success gathered more than 4,400 boxes of clothing and helped more than 20,000 women.
Jimmy Butler, Chance the Rapper Cover ESPN the Magazine
The pair represent Chicago in the magazine's entertainment issue. Chance wears a Bulls sweater while Butler dons a 1990s-era pinstripe Michael Jordan jersey.
Q&A - The Wizard of Oz, InStyle’s EIC Laura Brown
As the newly minted editrix of InStyle, lovely Aussie Laura Brown claims to spend her day “skipping on rainbows.” As she readies the release of her March issue, Brown joins us here on Earth long enough to talk digital, advertisers, and her colony of cool-girl new hires.
Talking NYFW and Digital Evolution with InStyle’s Ruthie Friedlander
As InStyle’s newly appointed Site Director, Ruthie Friedlander is responsible for the growth and vision of InStyle.com; streamlining content and making sure the team is creating content that is fun and on topics they care about, as well as being incredibly focused on video and social. However, less than 6 months into the role, her priority is also learning. Learning about the team and the audience, an audience she feels a connection with much more strongly than in previous roles.
Better Homes & Gardens' Amy Brightfield on the TODAY Show
Better Homes & Gardens Health & Features Director, Amy Brightfield, discussed the do’s and don’ts of using your washing machine as part of the TODAY Show’s “I’ve Been Doing It All Wrong!” series. You can watch the segment here.
Good Housekeeping's Lori Bergamotto Tracks Trends Inpsired by Meghan Markle
Good Housekeeping Style Director Lori Bergamotto appeared on GMA to chime in on the effect actress and Prince Harry’s girlfriend Meghan Markle’s style has had on the fashion industry.
Grammy Fashion Moments from Adele to Lady Gaga – InStyle's Eric Wilson Chimes in
InStyle fashion news director Eric Wilson quoted: "I had some trouble with all the crazy cleavage contraptions, which were probably a good idea on paper, but not on the body. Between Lady Gaga in that bolero top, Halsey's X-rated tracksuit and Rihanna's orange bra from Armani Prive, those dresses were working overtime just to keep themselves up, and they all looked really uncomfortable."
Gilbert-Backed TBD Magazine Focuses on Detroit Stories
Dan Gilbert, perhaps the city's biggest booster, is bankrolling a new quarterly magazine about Detroit. Called TBD, the magazine publishes features on Detroit businesses, artists and trends, launched its website in November and published its first printed issue, which clocks in at a hefty 114 pages of thick paper and has no advertising, last month. It is loaded with rich photography and magazine pieces from veteran local writers.
Hearst Magazines UK Unveils a New In-House Events Space
The launch follows the success of Hearst’s events division, Hearst Live, which has doubled its revenues, profits, and number of events, over the past 12 months, says the company. Hearst Live delivers events such as Cosmopolitan’s #FashFest, Esquire Townhouse, ELLE Style Awards and the Country Living Fairs.
T Magazine Fashion Director Masterminds New Print Publication
Marie-Amélie Sauvé's handsome bi-annual magazine launches in New York and Paris.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
The Undefeated, ESPN’s multimedia content platform focused on the intersection of sports, race and culture, today revealed “The Undefeated 44” – a list of living and past African Americans with extraordinary accomplishments and contributions who are symbols of pride and aspiration.
“The Undefeated 44” was compiled by a panel of editors, senior writers, contributors and other stakeholders at The Undefeated as part of its month-long Black History Month content initiative. The list was limited to 44 as a tribute to the 44th President of the United States of America, Barack Obama – the first African-American president.
“The Undefeated 44” covers a broad spectrum of African American experiences in the United States – pioneers, dreamers, innovators and geniuses.