The Association of Magazine Media

Wednesday, February 15, 2017

Share Your Best Work – Enter by March 1
The Imagination Awards 2017 – honoring the work of independent magazine media brands – will feature 10 awards in 6 categories: Content, Events, Leadership, Audience, Revenue and Audience. Enter today!
Recap of the American Magazine Media Conference 2017
See photos, images and summaries of all the exciting programming from this year's conference, like Chairman and CEO of Meredith Corporation Steve Lacy speaking powerfully about the future of magazine media at many key points across the conference, and Ron Howard and David Remnick kicking off the entire day-long conference that was bursting with exclusive content, special guests, and memorable conversation.
ESPN The Magazine Tops MPA Brand-Audience Charts
The Entertainment Issue of ESPN The Magazine arrives Friday, timed to coincide with NBA All-Star Weekend in New Orleans. The two separate covers are good examples of the pop-culture cleverness that informs the publication. On one cover, it’s SNL’s Leslie Jones and Knicks big man Kristaps Porzingis. On the other, one of last night’s big Grammy winners, Chance the Rapper, alongside Chicago Bull Jimmy Butler.
Available Now - Magazine Media 360° Full Year 2016 Data!
“For the first time, MPA has produced a Trend Analysis of Magazine Media 360°Audiences from launch through December 2016,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “This analysis shows that audiences of the printed and digital editions of magazine brands are not only the largest piece of the total audience pie, but they have unquestionably endured over the past two and a half years.” The Trend Analysis of Magazine Media 360° shows that Mobile Web audiences are rapidly growing as the second largest platform. Video, while also growing by double-digit percentage rates, still remains the smallest platform. The only reported magazine media platform that has declined is Web (Desktop/Laptop) as consumers are spending more time on portable devices than computers.
Associate Member Spotlight: FTI Consulting's Ken Harding
This week, Ken Harding Senior Managing Director and Global Publishing Practice Leader for FTI Consulting answers 4 questions with responses that span his thoughts on emerging trends in the industry, on to the many opportunities he sees for MPA member publishers to succeed.
Forbes Does Away with Publisher Title
Keith Kelly writes: "Other changes are also afoot. Mike Dugan, chief technology officer, is out and Tim Ferguson, the longtime editor of Forbes Asia, no longer sits atop the masthead — although a spokeswoman insisted he was still “with the company.”
A Modest Proposal: How to Grow Magazine Sales at Specialty Retail
John Morthanos writes "Using the “local loophole” should allow convenience stores, for example, to be a viable retail outlet again. Once the largest retailer of men’s magazines, convenience stores can regain this position, but the list of titles sold should be targeted by market and location, not a national list."
MPA Magazine Media Spotlight: “If Anybody Says We Don’t Need the Media, That’s a Little Scary” -Bill Gates.
Kevin J. Delaney rises above the fray in a Quartz exclusive for some unique perspectives in a very special interview: "For what it’s worth, the world’s richest man appears to see things differently. In a recent interview with Quartz tied to the release of the Bill & Melinda Gates Foundation’s annual letter, Bill Gates spoke of the importance of the news media in holding politicians accountable for their promises and in helping voters assess policies. “You can’t have a democracy without a media function like that,” Gates said. “If anybody says we don’t need the media, that’s a little scary.”"
Kate Upton Lands on Sports Illustrated Cover for Third Time
Kate Upton is once again gracing the cover of the annual issue, becoming only the fourth woman to do so three times. This year, she’s making the splash with three different covers.
Outside, Globe Pequot Sign Publishing Deal
The first book to be published will debut in October to coincide with Outside’s 40th anniversary. “A View from the Edge of the World” is a curated collection of Outside Magazine’s adventure photography from its Exposure section. The forward was written by longtime Outside contributor Jimmy Chin.
TEN Taps Tubular for Video Data, Content Strategy
TEN: The Enthusiast Network, publisher of Motor Trend and its associated OnDemand video hub, has struck a deal with Tubular Labs for video data and analytics to guide its content strategy and ad sales.
Ex-Essence Editor to Helm Zink As Website Returns to Print
The publication went digital only a year ago, but now is returning to quarterly frequency this year. Its goal is to grow into a six times a year publication next year. The return to print is expected in April. Rachael Lewis is joining as president and CEO.
Q&A with Kathryn Arnold, Story Curator, Wild Hope Magazine
Magazines and Music: Long Live Vinyl and Ink on Paper…
Months after Losing Funding, ABC (Australia) Fact Check Is Back
Ask a Millennial: How Is Your Agency Handling the Fraught Trump Era?
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

Kevin J. Delaney rises above the fray in a Quartz exclusive for some unique perspectives in a very special interview: "For what it’s worth, the world’s richest man appears to see things differently. In a recent interview with Quartz tied to the release of the Bill & Melinda Gates Foundation’s annual letter, Bill Gates spoke of the importance of the news media in holding politicians accountable for their promises and in helping voters assess policies. “You can’t have a democracy without a media function like that,” Gates said. “If anybody says we don’t need the media, that’s a little scary.”"