The Association of Magazine Media

Thursday, February 16, 2017

Share Your Best Work – Enter by March 1
The Imagination Awards 2017 – honoring the work of independent magazine media brands – will feature 10 awards in 6 categories: Content, Events, Leadership, Audience, Revenue and Audience. Enter today!
Recap of the American Magazine Media Conference 2017
See photos, images and summaries of all the exciting programming from this year's conference, like Chairman and CEO of Meredith Corporation Steve Lacy speaking powerfully about the future of magazine media at many key points across the conference, and Ron Howard and David Remnick kicking off the entire day-long conference that was bursting with exclusive content, special guests, and memorable conversation.
Fast Company Rolls out Mobile Video, OTT apps
The apps will be produced in partnership with media technology company Maz, through its TVX platform, which powers over 1,000 apps across mobile, OTT, and the web.
How Forbes Vets & Implements New Technology
Forbes CTO Michael Dugan shares what new technology he thinks will have a big impact on the publishing industry and explains how Forbes identifies and tests new solutions.
Andrea Valdez Named Editor of Wired’s Web Site
Wired’s new editor in chief Nicholas Thompson poached Valdez from Texas Monthly, where she was, most recently, the editor of that magazine’s web site.
The Outline’s Josh Topolsky: There’s too much sameness in digital media
“Everything about digital media is insanely boring,” Topolsky said on this week’s episode of the Digiday Podcast. “Everything looks the same, everything sounds the same.”
French Vogue to become the country’s first magazine to feature a transgender model on its cover
Valentina Sampaio, a Brazilian, will appear in the April issue of Vogue Paris. It describes the 22-year-old model as a “femme fatale” who happened to be born a boy, saying she is the “glam standard-bearer of a cause that is on the march… in a post-gender world.”
Ad Blocking is Now a Chronic but Manageable Condition
The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic growth is happening.
Starcom Most Awarded Media Shop Of 2016
Publicis’ Starcom USA unit was the most awarded media agency of 2016, according to findings of an analysis of the major media-related awards of 2016, released this morning by The Gunn Report.
Snapchat Parent Snap Inc. Sets Valuation at $19.5 Billion to $22.2 Billion as IPO Approaches
Snap Inc. set a valuation for itself between $19.5 billion and $22.2 billion, according to people familiar with the matter, as the disappearing-message app company nears its landmark initial public offering.
Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated
Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it.
Available Now - Magazine Media 360° Full Year 2016 Data!
“For the first time, MPA has produced a Trend Analysis of Magazine Media 360°Audiences from launch through December 2016,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “This analysis shows that audiences of the printed and digital editions of magazine brands are not only the largest piece of the total audience pie, but they have unquestionably endured over the past two and a half years.” The Trend Analysis of Magazine Media 360° shows that Mobile Web audiences are rapidly growing as the second largest platform. Video, while also growing by double-digit percentage rates, still remains the smallest platform. The only reported magazine media platform that has declined is Web (Desktop/Laptop) as consumers are spending more time on portable devices than computers.
Associate Member Spotlight: FTI Consulting's Ken Harding
This week, Ken Harding Senior Managing Director and Global Publishing Practice Leader for FTI Consulting answers 4 questions with responses that span his thoughts on emerging trends in the industry, on to the many opportunities he sees for MPA member publishers to succeed.
How To Measure Native Ad Campaign Effectiveness
Wikipedia Bans the Daily Mail as a Source Because It’s ‘Unreliable’
The Mr. Magazine™ Interview With Ian Peel, Founder & Editor At Large, Long Live Vinyl Magazine
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

You’ve probably heard a downy woodpecker’s call: a short, friendly pik and a high-pitched, descending whinny. The hairy woodpecker has a more attention-grabbing call: a sharp, arresting peek!, like the sound of a squeaky dog toy. Hairies also have a sharp rattle that stays at one pitch, unlike the downy woodpecker’s call.