P&G's Pritchard Blasts Objections to His Digital Demands as "Head Fakes"
P&G Chief Brand Officer says "media transparency cannot be delegated. The CMO needs to lead and get into the weeds." In a follow-up speech to the Association of National Advertisers Media Conference in Orlando on Thursday, and a pre-speech interview with Ad Age, Mr. Pritchard said nothing has changed his mind. So if Snapchat, Google, Facebook or any other platform can't reliably deliver third-party, Media Rating Council-accredited measurement of ad viewability, or adopt safeguards against fraudulent traffic or inappropriate content by the end of this year, he remains fully prepared to stop spending money on them.
Fed Up with Photo Shoots, Oprah Is Going to Sea with a Couple Thousand Vacationers
Inaugural cruise of new O Adventure will count Winfrey as a passenger: Dubbed “O, The Oprah Magazine Adventure of Your Life,” the seven-day cruise is actually a kickoff for a new partnership between the magazine and Holland America Line, which will feature Oprah-inspired programming—reading, healthy eating, meditation and so on—for more than 300 cruises through 2018.
O Magazine’s Adam Glassman on Oscar Fashion and Collaborating with Talbots
This week’s “Lunch” with O magazine creative director Adam Glassman and Talbots senior vice president of marketing Deborah Cavanagh could not have been more timely...
Hearst Social Media Editors Stress the Importance of Video
Top draws include a dishy politician and a surging late night TV host: Justin Bieber may rule the airwaves, but there’s another Justin from Canada who has the power to eclipse him among female video viewers. So says Marie Claire social media editor Rosa Heyman. “We test video topics, and after an initial video about Canadian Prime Minister Justin Trudeau took off, we cover his every move now,” she admits.
Time Inc. Is Hungry for Social Food Videos, Too
Launching March 2, Well Done is being produced by a 10-person video team out of Time Inc.’s test kitchens in Birmingham, Alabama. They’ll produce six to eight short vertical videos a day for Facebook, Instagram, Twitter, Snapchat and Pinterest. It’s overseen by Stacey Rivera, digital content director for Cooking Light and My Recipes and head of Time Inc.’s newly created digital food desk.
Time Inc. Soars 5.98% on March 1
Time Inc. (TIME) had a good day on the market for Wednesday March 01 as shares jumped 5.98% to close at $18.60. About 1.51 million shares traded hands on 8,215 trades for the day, compared with an average daily volume of 1.08 million shares out of a total float of 99.19 million. After opening the trading day at $18.75, shares of Time Inc. stayed within a range of $19.15 to $18.40.
Conde Nast Navigates a Tricky Digital Evolution
Last June, Vanity Fair launched The Hive, its first vertical outside the storied magazine, with a roster of star writers and social-first strategy. But to Mike Hogan, the magazine’s digital director, the brand was significant in another, less obvious way...
Believe It - Far Off the Radar, Print Magazines Are Thriving: Tony Silber
Two observers of the smaller-magazine market describe a world of growth and optimism.
How MPA Next Creates Community for Up-and-Coming Magazine Media Professionals
Q&A with Forbes' Christina Vega and MPA's Skye Rubel: MPA Next hosts a variety of events throughout the year, including workshops and lectures with industry’s top management, networking and socialising receptions, and most recently a joint conference with ASME Next, the first of its kind for junior magazine professionals.
Hour Media Group Acquires Emmis Magazines for $6.5 Million
Emmis Communications is nearly out of the publishing business. The media company sold Atlanta, Cincinnati, Orange Coast, and Los Angeles magazines to Hour Media Group LLC. The deal closed yesterday for $6.5 million.
MPA Magazine Media Spotlight: Vladimir Putin Takes Over The New Yorker
Greg Dool writes "Bella Hadid notwithstanding, it's hard to believe anyone has seen more magazine cover time over the past few months than President Trump. And whether he's driving up Vanity Fair subscriptions by lashing out on Twitter, or simply providing Teen Vogue a springboard to vault into the political conversation, few magazine publishers seem to have benefited more from the new administration than Condé Nast. Never one to be outdone by its neighbors within Condé's One World Trade Center digs, The New Yorker this week attempts to cash in on Trump-induced anxiety with a 92nd-anniversary cover that brilliantly riffs on the magazine's debut issue from February 1925. In a dystopian scene, Vladimir Putin, standing in for dandy Eustace Tilley, passively peers at butterfly Donald Trump through his monocle. What's more, to make the Kremlin takeover complete, the magazine's classic wordmark is presented in Cyrillic."
Propelling Next-Gen Revenue for Publishers: March 21 Dinner + Conversation
Join a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. Hosted by MPA and Vindicia. RSVP today, seating limited.
Gigi Hadid Lands the First Cover of Vogue Arabia
Gigi Hadid has landed another fashion feat as the cover girl for the first issue of Vogue Arabia. The two black-and-white images show Hadid wearing a beaded scarf over her head for the two different covers of the magazine’s first issue.
Snap Enters Public Trading at $17 Per Share, Valuing the Company at $24 Billion
The stock sale sets Snap up as the most valuable American technology company to go public since Facebook nearly five years ago. And it may herald a coming wave of unicorns — technology start-ups valued at more than $1 billion by private investors — that are expected to hit the public markets in the next few years.