The Association of Magazine Media

Monday, March 6, 2017

MPA Magazine Media Spotlight: David Remnick Interviews Ron Howard, -Heard First at AMMC 2017
In the category of child stars who became Oscar-winning directors, Ron Howard stands alone. He got his start as a young actor on The Andy Griffith Show, and a half-century later narrated and helped to produce the cult-classic Arrested Development. But unlike many directors today, Howard has deliberately stayed away from making films in any particular niche. From romantic comedies like Splash to political dramas like Frost/Nixon, Howard believes in the old-fashioned power of movies. You can listen to the show online online, where podcasts are available for download, or this weekend on “The New Yorker Radio Hour” (check local listings).
People Magazine Takes to the Oscar Red Carpet
A look at the brand’s 360º coverage and fan experience: Jameson Doris writes "Few, if any, magazine media brands have the sort of access and sheer editorial resources dedicated to covering the Oscars every year that People enjoys. For the celebrity and entertainment title, Oscar season is undoubtedly the most important time of the year—both in terms of traffic and in attracting new subscribers through consumer marketing."
More on Time Inc. Debuts Well Done Social Video Brand
Time Inc. has launched Well Done, a social brand created for the millions of food lovers who consume and share videos about the latest food trends, news, how-tos and recipes via the social ecosystem.
SocialFlow Releases "Data Continues to Drive Social Performance" White Paper and Announces Webinar
SocialFlow, the industry leading software platform for publishers and media companies, has released their 2016 benchmark report, "Data Continues to Drive Social Performance." This is the third installment in as many years examining social performance by publishers and media companies. This report analyzed a subset of the more than 40 million posts made by SocialFlow clients, which reached more than 600 million unique users and generated more than 1 trillion social impressions across Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. SocialFlow will host a webinar to present the report's findings on Tuesday, March 14, 2017 at 2:00pm EST.
Ad Blocking: No, We Haven't Won.
Jason Kint, CEO-DCN: "As predicted, the adoption of ad blockers continues to grow linearly according to PageFair's latest Ad Block Report. While the sky is not falling, the U.S. desktop penetration did grow from 15% to 18% last year and this number matters ... a lot."
P&G Makes It Clear: Action Is Needed on Transparency, Not Just Words
Of all the reiterated points that P&G's Chief Brand Officer Marc Pritchard has made in his repeated calls for more transparency in digital marketing, the one that didn't make the headlines is perhaps the most telling...
Propelling Next-Gen Revenue for Publishers: March 21 Dinner + Conversation
Join a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. Hosted by MPA and Vindicia. RSVP today, seating limited.
Teen Vogue Digital Editorial Director Phillip Picardi to Also Oversee Allure Digital
Condé Nast is promoting one of its young star editors: Phillip Picardi. Starting March 13, Picardi will join Allure as digital editorial director while retaining the same role at Teen Vogue, where he has led the digital team since April 2015. Condé Nast confirmed the appointment.
Will Marketing Survive the Future?
Keith O'Brien writes "...something major is occurring and will not slow down. Technology is setting out to radically reshape all aspects of how humanity thinks and operates. We're reaching an inflection point. Currently, technology seemingly occupies all of our time and exhausts us..."
How Ellie Award Winner Mother Jones Used Its Prison Exposé to Turn Readers into Donors
Mother Jones Magazine Sees a Surge in Reader Support: For November through January, the magazine saw a 160 percent increase over the same period a year ago in small donations, typically $20 to $50. It also tripled revenue from donors who have signed up for recurring monthly payments, and had a 72 percent increase in Web traffic in January over the same month last year. What’s more, the number of Web viewers who subscribed to the print magazine, which comes out every other month and has a circulation of around 200,000, also tripled.
Top Weeklies Resist Featuring Donald Trump on Front Covers
Google’s Featured Snippets Are Worse Than Fake News
Mental Floss Founders Step Down
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

In the category of child stars who became Oscar-winning directors, Ron Howard stands alone. He got his start as a young actor on The Andy Griffith Show, and a half-century later narrated and helped to produce the cult-classic Arrested Development. But unlike many directors today, Howard has deliberately stayed away from making films in any particular niche. From romantic comedies like Splash to political dramas like Frost/Nixon, Howard believes in the old-fashioned power of movies.  
You can listen to the show online online, where podcasts are available for download, or this weekend on “The New Yorker Radio Hour” (check local listings).