The Association of Magazine Media

Wednesday, March 8, 2017

January 2017 Magazine Media 360° Brand Audience Report Available!
Today MPA released the first Magazine Media 360° Brand Audience Report for 2017. The January report shows total audience of 930 million, a +3.7% increase over the same month a year ago. The Print+Digital audience–still the largest piece of the Magazine Media 360° universe at a 50% share–remains strong with a +5.4% increase compared to January 2016. The Web (Desktop/Laptop) audience has dropped -7.6% versus a year ago as audiences continue to shift to mobile devices. Video grew by +57.5%, consistent with the trend of its being the fastest growth platform measured in this report. This month, we see a somewhat different story on the Mobile Web platform. We had been regularly reporting dramatic double-digit growth, however, this month we are showing a modest +1.7% increase. We see several factors contributing to this change. First, comScore implemented methodology and processing enhancements with their January 2017 Mobile data reporting to detect and eliminate invalid, non-human traffic. In addition, several of the larger reported brands had specific technical issues with inoperative tags on their Mobile Web pages and either could not be reported this month or had reported audiences that were incomplete. Additionally, as audiences expand by the millions, it is natural that the growth percentages will taper. In the coming months we will continue to analyze the Mobile Web data carefully to see if any new trends are emerging. The complete report can be accessed here.
Architectural Digest Undergoes Renovations for the Social Media Age
The New York Times' Penelope Green writes "in the last year, its audience across all platforms rose 47 percent, a number found in the Brand Audience Report for the upscale shelter category prepared by MPA (the Association of Magazine Media). The research noted a 131 percent rise in its mobile audience."
Digital Editors Significantly Out-Earn Those at Print Magazines
...And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to Folio:'s annual editorial salary survey.
MPA Magazine Media Spotlight: Notable Magazine Media Editors Show Readers How to Organize a Beauty Closet
Heather Taylor, on in ed2010.com's edhome, wrote the "Heads Up Beauty EAs: Organize That Beauty Closet Like A Boss" post, in which she consulted — Dianna Mazzone, assistant beauty editor at InStyle; Kaleigh Fasanella, digital producer at Teen Vogue; Erin Reimel, beauty assistant at Glamour; Marissa Oliva, beauty editor at Hearst Women’s Beauty Group (for pubs including Cosmopolitan and Seventeen); Audrey Noble, associate beauty editor, brand experiences at Refinery29; and Meg Storm, beauty assistant at Town & Country.
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
SocialFlow Releases "Data Continues to Drive Social Performance" White Paper and Announces Webinar
SocialFlow, the industry leading software platform for publishers and media companies, has released their 2016 benchmark report, "Data Continues to Drive Social Performance." This is the third installment in as many years examining social performance by publishers and media companies. This report analyzed a subset of the more than 40 million posts made by SocialFlow clients, which reached more than 600 million unique users and generated more than 1 trillion social impressions across Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. SocialFlow will host a webinar to present the report's findings on Tuesday, March 14, 2017 at 2:00pm EST.
Chinese Mistake Satire on Trump As Real News
In the New York Times Javier C. Hernadez writes "A frantic President Trump, holding court in a bathrobe, ordered his aides to wrap the White House telephones in tinfoil, several Chinese publications reported this week, citing The New Yorker. There was only one problem: The New Yorker article, by the comedian Andy Borowitz, was satire."
A Cartoonist Savors His Favorite Art for The New Yorker
When Bob Mankoff announced last week that he was stepping down as cartoon editor of The New Yorker after 20 years, some people reached for the obvious, if not necessarily New Yorker-worthy, jokes.
Essence, DGital Media Debut "Yes, Girl!" Podcast
“The launch of ESSENCE’s YES, GIRL! podcast will allow us to engage an even wider audience,” said ESSENCE Editor in chief Vanessa De Luca. “Cori, Yolanda and Charli are ready and willing to give our listeners the content they crave. From their take on the juiciest buzz to chats with stimulating guests, our subscribers will be longing for more from us every week!”
Tribeca Film Festival Partners with New York Magazine on Exclusive Print Insert
"We wanted to do something surprising and delightful. Print is at its best when it's sensual," says Tribeca CEO Andrew Essex.
More on The Atlantic Gives Readers a Lifetime of News
The Atlantic isn’t interested in preserving its 160 years worth of content for just posterity’s sake: Life Timeline rolled out last week, and it’s a case study in how publishers can repackage content, develop a custom product for advertisers and engage readers in a totally new way.
Good Housekeeping's Meaghan Murphy Shows Morning TV Audiences How to Turn Kitchens into Kid-Friendly Labs
Good Housekeeping Executive Editor Meaghan Murphy appeared on The Today Show to show how you can turn your kitchen into a fun science lab for your kids—including making crazy foam, writing secret messages and more!
The Good Housekeeping Institute's Rachel Rothman Demos Smart Locks
Rachel Rothman, Chief Technologist of the Good Housekeeping Institute, appeared on FOX Business Network’s Mornings with Maria this morning to some of the best tested smart locks on the market.
Behind the Scenes: Women’s Health April 2017 Cover Featuring Gwyneth Paltrow
ET revealed exclusive behind-the-scenes footage of Women’s Health magazine’s April 2017 cover featuring Gwyneth Paltrow – who dishes on how she handles criticism, the new wellness trend she’s embracing next, and how she maintains her healthy bod.
Tronc Is Said to Pursue Us Weekly for More Than $100 Million
Tronc and Wenner, which also publishes Rolling Stone and Men’s Journal, are negotiating a price of more than $100 million for Us Weekly, according to the person, who spoke on the condition of anonymity because the deal talks are private. The talks are in progress, and a deal could fail.
How Agencies Everywhere Are Supporting "A Day Without a Woman"
DDB Changes Its Name for the Day to DDB&R in Honor of Its First Female Copywriter
A Chat With the Man Who Took Over Lonely Planet at Age 24
DNAinfo Is Buying Gothamist
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

Heather Taylor, on in ed2010.com's edhome, wrote the "Heads Up Beauty EAs: Organize That Beauty Closet Like A Boss" post, in which she consulted — Dianna Mazzone, assistant beauty editor at InStyle; Kaleigh Fasanella, digital producer at Teen Vogue; Erin Reimel, beauty assistant at Glamour; Marissa Oliva, beauty editor at Hearst Women’s Beauty Group (for pubs including Cosmopolitan and Seventeen); Audrey Noble, associate beauty editor, brand experiences at Refinery29; and Meg Storm, beauty assistant at Town & Country.