The Association of Magazine Media

Thursday, March 9, 2017

Congress May Overturn Obama Internet Privacy Rules
Under the rules, which were scheduled to take effect last Thursday, internet providers would need to obtain consumer consent before using precise geo-location, financial information, health information, children's information and web- browsing history for advertising and internal marketing.
Rodale Makes Executive Appointments Under Restructuring
Rodale has promoted a trio of executives to lead the company: All newly promoted executives will report to Maria Rodale, who offered: “Our primary goal is to ensure that we are aligned for growth, collaboration and efficiency. With this new organization in place, we have unified processes and streamlined team structure to unlock fresh opportunities for innovation and long-term growth.”
Q&A with New York Media's Pam Wasserstein
Pam Wasserstein is CEO of New York Media, whose publications include New York magazine, Vulture, and thecut.com. In this episode, Pam discusses the practical implications of Trump’s ‘shocking’ position on the media, her transition from a career in corporate law to CEO of a global media brand via the Tribeca Film Festival, and the importance of valuing journalists now more than ever.
First Listen: Niecy Nash on ESSENCE’s “Yes, Girl” Podcast
Essence editors Charli Penn, Yolanda Sangweni and Cori Penn discuss their new podcast, "Yes, Girl," and play an excerpt from an interview with Niecy Nash.
The New Yorker’s Chief Fact-Checker on How to Get Things Right in the Era of "Post-truth"
In a wide-ranging conversation that took place in a packed classroom of the Columbia Journalism School Monday night, Peter Canby recounted how fact-checking has changed over the years under three different New Yorker editors: William Shawn, Tina Brown, and David Remnick. In that time, the team has doubled, and now at least half of New Yorker fact-checkers speak a second language, including two who speak Russian and another fluent in Arabic.
January 2017 Magazine Media 360° Brand Audience Report Available!
Today MPA released the first Magazine Media 360° Brand Audience Report for 2017. The January report shows total audience of 930 million, a +3.7% increase over the same month a year ago. The Print+Digital audience–still the largest piece of the Magazine Media 360° universe at a 50% share–remains strong with a +5.4% increase compared to January 2016. The Web (Desktop/Laptop) audience has dropped -7.6% versus a year ago as audiences continue to shift to mobile devices. Video grew by +57.5%, consistent with the trend of its being the fastest growth platform measured in this report. This month, we see a somewhat different story on the Mobile Web platform. We had been regularly reporting dramatic double-digit growth, however, this month we are showing a modest +1.7% increase. We see several factors contributing to this change. First, comScore implemented methodology and processing enhancements with their January 2017 Mobile data reporting to detect and eliminate invalid, non-human traffic. In addition, several of the larger reported brands had specific technical issues with inoperative tags on their Mobile Web pages and either could not be reported this month or had reported audiences that were incomplete. Additionally, as audiences expand by the millions, it is natural that the growth percentages will taper. In the coming months we will continue to analyze the Mobile Web data carefully to see if any new trends are emerging. The complete report can be accessed here.
MPA Magazine Media Spotlight: Victoria Beckham Covers the April Issue of InStyle
People's Colleen Kratofil writes "Victoria Beckham is now one of the most acclaimed fashion designers in the industry, so it’s sometimes hard to remember those little Gucci dresses that initially made her a style icon to a generation of young women. So before she hits yet another major milestone in her fashion career – her first line for Target — she’s looking back at her route from girl group member to full-fledged designer in her new interview with InStyle."
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
SocialFlow Releases "Data Continues to Drive Social Performance" White Paper and Announces Webinar
SocialFlow, the industry leading software platform for publishers and media companies, has released their 2016 benchmark report, "Data Continues to Drive Social Performance." This is the third installment in as many years examining social performance by publishers and media companies. This report analyzed a subset of the more than 40 million posts made by SocialFlow clients, which reached more than 600 million unique users and generated more than 1 trillion social impressions across Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. SocialFlow will host a webinar to present the report's findings on Tuesday, March 14, 2017 at 2:00pm EST.
One Company’s "Blueprint" for Magazine Media to Thrive
Cobus Heyl "Yes, magazine media companies can thrive at a time dominated by large platforms sucking 80 per cent of digital advertising spend out of the ecosystem leaving countless others scrapping it out over the remaining 20 per cent."
Membership Models Drive Subscription Innovation
Special experiences, discounts and more transform the brand/reader relationship: When This Old House was crafting its newly launched “Insider” members-only offering for $6.97 a month, there was a 37- year trove of TV broadcasting to bundle in. “We knew through years of interaction with them that if we could create a deeper experience with the brand it would be something they would access,” says CEO Eric Thorkilsen.
ESSENCE's Candace Montgomery Shares Tips for Motivating Fans to Engage on Social Media
Using "FOMO" to Boost Your Event on Social Media: At the Event Innovation Forum in New York, Candace Montgomery shared tips for how Essence motivates fans to engage on social media before, during, and after an event.
"The Model Can’t Hold:" Publishers Face Content Studio Growing Pains
“What I realized was that even though we had the editorial prestige, we didn’t have the scale, infrastructure, resources, technology to execute on that,” said Salmanpour, who now runs content marketing at ‎Hearst Digital Media. “When you’re answering these RFPs you have to be as creative as possible. And it’s a case of whiplash because whatever’s hot and new probably has to be included.”
A Third of Publishers Don’t Comply With FTC Rules for Native Ads, According to MediaRadar
According to a new study from MediaRadar, 37 percent of publishers are “not native compliant.” While the study does say that more and more publishers every year are becoming more native compliant, more than a third of them have still yet to modify their practices.
Gothamist Deleted Negative Coverage of Its New Owner
Chicago Gets Another Luxury Lifestyle Magazine
Atlanta Magazine Sold to Hour Media Group
In the New Age of Ubiquitous Connectivity the Message Is the Medium
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
March 21, 2017
Pulse Restaurant

People's Colleen Kratofil writes "Victoria Beckham is now one of the most acclaimed fashion designers in the industry, so it’s sometimes hard to remember those little Gucci dresses that initially made her a style icon to a generation of young women. So before she hits yet another major milestone in her fashion career – her first line for Target — she’s looking back at her route from girl group member to full-fledged designer in her new interview with InStyle."

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