The Association of Magazine Media

Friday, March 10, 2017

MPA Finds Audience Increase, Slight Rise in Mobile Web Viewership
The Association of Magazine Media found in its first Magazine Media 360° Brand Audience Report of 2017 that total magazine audience — across print, Web, mobile Web and video — grew to 930 million in January, a 3.7% increase compared to the same month a year ago.
Harvard Business Review Asks... What's the Value of a Like?
"Merely liking a brand on Facebook doesn’t change behavior or increase purchasing." —the March April article continues: "In 23 experiments conducted over the past four years and involving more than 18,000 people, we used an A/B testing method to explore a crucial counterfactual: what followers would have done had they not followed a brand. Given the millions of dollars in marketing budgets that flow to social media at many companies, the distinction is not trivial. It has enormous implications for marketers’ resource allocations and for how they manage their brands’ social media presence."
P&G's Pritchard Advises CMOs to "Dig In" on Media Issues
In a talk last week to the Association of National Advertisers Media Conference, Mr. Pritchard said not much happened on those issues until he took personal responsibility for understanding things, even reading the Media Rating Council viewability standard, which he jokingly called "riveting."
Visual Search Technology Wants to Be the Next Frontier of e-Commerce
At Tommy Hilfiger’s see-now-buy-now runway show in Los Angeles last month, crowd goers not only had the ability to sneak a peek at the latest designs, but they could also snap photos on their mobile phones to identify products and shop them instantaneously.
Conde Nast Joins NBCU and Vox in Ad Pact, in the Fight Against Big Digital Powers
Brands Can Now Buy Digital Inventory Across All Three Media Companies: The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.
The Hoth Runs Facebook Ads Selling Forbes Article Links, Violating Google Rules
The Hoth claims to have a relationship with Forbes and other publishers. When Search Marketing Daily contacted Forbes, a company spokesperson said in an email that "Forbes does not have a relationship with any company like this and the actions described are against Forbes’ policy."
MPA Magazine Media Spotlight: Forbes CEO Offers a Historical Perspective on "Fake News"
CEO and Executive Chairman of Forbes Media, Mike Perlis writes "...today there’s a phenomenon that puts everything to the test, that raises the question of whether civility has run its course. The phenomenon is fake news: deliberate fabrications disguised as real reporting that are broadcast or appear on the Web or circulate through social media and gain a credulous audience. They can mislead a lot of people — and, in far too many cases, poison public opinion. We find this appalling. But fake news has been around for a very long time...
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
SocialFlow Releases "Data Continues to Drive Social Performance" White Paper and Announces Webinar
SocialFlow, the industry leading software platform for publishers and media companies, has released their 2016 benchmark report, "Data Continues to Drive Social Performance." This is the third installment in as many years examining social performance by publishers and media companies. This report analyzed a subset of the more than 40 million posts made by SocialFlow clients, which reached more than 600 million unique users and generated more than 1 trillion social impressions across Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. SocialFlow will host a webinar to present the report's findings on Tuesday, March 14, 2017 at 2:00pm EST.
More Exclusives from InStyle's April Issue with Victoria Beckham, Laura Dern, and Alexa Chung
On The Today Show; Victoria Beckham’s Target collection will include kids’ clothes. Exclusive photos from the April issue feature Laura Dern in the New York Daily News, Alexa Chung's signature style, you can be sure there'd be a healthy serving of Annie Hall-inspiration in the mix. Alexa Chung was tapped for an editorial in the April issue paying tribute to the character and fashions made famous by Diane Keaton in Annie Hall.
More on the 10th Disney Dreamers Academy at Walt Disney World
The Walt Disney World Resort welcomed the 100 teens selected to participate in the 10th Disney Dreamers Academy with Steve Harvey and ESSENCE Magazine on Thursday. Four of the students selected are from the New York-metro area.
Women's Health's Keri Glassman Identifies 10 Healthy Meals to Order at Fast Food Chains
Keri Glassman R.D., TODAY Tastemaker and contributor to Women's Health, weighs in on the best healthy meal picks at 10 fast food chain restaurants from McDonald's to Taco Bell. Believe it or not, they're not all salads!
Three Months in, The Huffington Post’s Editor in Chief Is Planning a Reorganization
Thanks to a New York Magazine Cover — Michael Stipe and David Letterman Look Like Twins Right Now
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
March 21, 2017
Pulse Restaurant

CEO and Executive Chairman of Forbes Media, Mike Perlis writes "...today there’s a phenomenon that puts everything to the test, that raises the question of whether civility has run its course. The phenomenon is fake news: deliberate fabrications disguised as real reporting that are broadcast or appear on the Web or circulate through social media and gain a credulous audience. They can mislead a lot of people — and, in far too many cases, poison public opinion. We find this appalling. But fake news has been around for a very long time...