The Association of Magazine Media

Tuesday, March 14, 2017

Snowed In? Here’s What to Cook, Watch, Listen to and More
If you’re among the tens of millions of people affected by the winter storm in the North Eastern Coast, odds are you’re not going anywhere Tuesday, and aside from reading today's Daily News Roundup; The New York Times has some suggestions.
Forget Spotify for News. Let's Fix the Real Problem
"When we talk about Spotify for News, the focus seems to be on only the publications from traditional publishers... I'm not talking print aspect here. I'm talking about traditional publications in the form of newspapers and magazines." writes Thomas Baekdal, author and new media advocate.
RE: Forget Spotify for News. —The Fatal Flaw in Subscription Models - A Response.
This point is brought home again in the conclusion, that the real reason people don't want to pay is because they're being asked to pay for something which isn't relevant to them. "The most important and main reason why media companies fail is because you are not making the right product to begin with. That's not going to work regardless of how you publish it."
The Future of Wired is in the Hands of New Editor-in-Chief Nicholas Thompson
How a successful digital editor transitions to print: The newly minted editor-in-chief of Wired spent seven KPI-rich years as editor of NewYorker.com. Now he’s faced with taking that digital success and applying it methodically across the entirety of his new magazine.
Q&A with Cooking Light's Hunter Lewis
"if I’ve learned anything about the business, it’s that you have to be adaptable. You have to be flexible, but you have to remain true to the fundamentals, and print is absolutely a part of the fundamentals. And as long as we’re making compelling content for each platform and as long as we’re strengthening our core, which is print; as long as we’re making a product that is even more engaging and is a lean-back and a lean-forward experience, and by that I mean something that people continue to dog-ear the recipes and use them every day, that gives us more license to try new things in digital.” says Editor in chief, Hunter Lewis of Cooking Light magazine.
How The Atlantic Is Scrambling to Keep Readers on Its Own Site
Lucia Moses writes "The Atlantic has spread its articles across platforms, from Facebook to Twitter to LinkedIn. It was one of the first publishers to launch on Facebook Instant Articles, and embraced Google’s counterpart, Accelerated Mobile Pages. It credits moves like that with a 30 percent increase in its digital audience and 20 percent increase in revenue last year."
Who Needs Creative Directors?
"In a world where content is king, can a magazine editor replace a creative director? Andrew Rosen, chief executive of Theory and of Helmut Lang, thinks so." -Vanessa Friedman writes.
Cosmopolitan.com Appoints New Executive Lifestyle Editor
Christina Amoroso will oversee cosmopolitan.com’s fashion, beauty, food and fitness content. In her new role, she will be charged with increasing the output of original features and reporting across these beats.
Geoff Shackelford Pivots to Golfweek
Shackelford, who has previously written for a wide variety of newspaper and magazine outlets, has joined Golfweek as a senior writer. The magazine was acquired last fall by Gannett and as part of this move, the website geoffshackelford.com will be integrated into the USA Today Sports Media Group network.
Pulitzer Prize Administrator Mike Pride Is Retiring
During his tenure at the Pulitzer Prizes, Pride steered the awards through a number of big changes, including opening up the prizes to magazines.
Charlie Hunnam and Lucy Hale Featured in April's InStyle Issue, on Newsstands March 17!
Among the exclusives in the new issue: Charlie Hunnam explains why he considers being a sex symbol "Collateral Damage" and Lucy Hale confesses that she wants to look like an Olsen twin...
HarpersBazaar.com Features This Is Us Star Chrissy Metz’s Debut Fashion Shoot
Since exploding onto the scene as Kate Pearson on the breakout hit This Is Us last September, Chrissy Metz has become a beacon for body positivity. She opened up to PEOPLE about her own path to finding self-acceptance...
Russell Westbrook on the Cover of ESPN The Magazine's Analytics Issue - Debuting Friday
This week, Westbrook is the focus of a piece entitled "A Man Apart," ESPN The Magazine senior writer Tim Keown details how Westbrook's singular focus and drive developed from his days as an overlooked, undersized high-schooler in Southern California.
Good Housekeeping's Lori Bergamotto Shares Flower-Inspired Fashion and Beauty Tips
Good Housekeeping Style Director Lori Bergamotto appeared on The Today Show to show off fun, new ways to add florals into your closet and beauty routine for Spring!
Good Housekeeping's Meaghan Murphy Demos Home Hacks
Good Housekeeping Executive Editor Meaghan Murphy appeared on LIVE! with Kelly to demo clever home cleaning hacks, including dusting paintings with bagels and freshening mattresses with vodka!
MPA Magazine Media Spotlight: Why Is Silicon Valley So Awful to Women?
Tech companies are spending hundreds of millions of dollars to improve conditions for female employees. Here’s why not much has changed—and what might actually work. Read about it in The Atlantic.
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
Why Yoox Net-a-Porter Wants to Sell Through WhatsApp
Mark Zuckerberg: "Accusations" That We Want Fake News on Facebook are "Crap"
Condé Nast International President on Meeting His Wife: 'It's What You Have HR to Prevent'
For Immigrants in Ad Agencies, Uncertainty Nags
SXSW Report: Fashion and Beauty Brands Are Still Gaga for Instagram
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
March 21, 2017
Pulse Restaurant

In The Atlantic: "Tech companies are spending hundreds of millions of dollars to improve conditions for female employees. Here’s why not much has changed—and what might actually work."

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