Wednesday, March 15, 2017
GroupM, LinkedIn and Sonobi Join IAB Tech Lab to Close Viewability Gap
There's much happening in ad viewability, where changes to technology should help marketers make sense of the complex subject.
Snapchat Receives Poor Grades from Marketers
It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.
Condé Nast’s New Marketing Push Showcases Its Next Generation of Pioneers
Strong voices emerge from Teen Vogue, GQ Style and other brands: “These new leaders are all risk takers and are all willing to launch new brands that aren’t necessarily obvious choices,” said Condé Nast CMO Pamela Drucker Mann. “These weren’t decisions they necessarily asked permission for.”
Us Weekly Likely Going to American Media After Tronc Talks Fall Through
Keith Kelly "It is a stunning turn of events that has sent a new round of panic through the ranks at Us Weekly, currently owned by publishing magnate Jann Wenner. The fear is that up to 100 layoffs may ensue."
Kalmbach's Model Railroader Magazine Celebrates Over 80 Years of Publishing Success with Its 1,000th Issue!
"There is something about print that is innately impactful and tangible. We’re in an era where we have websites that the pages just scroll endlessly, so you don’t get the same effect with a bottomless well of interest and content that you do when you have a tangible, physical product. And Model Railroader isn’t the only one in our stable. In about six years Trains Magazine is going to have its 1000th issue and. I just don’t see that analog on the digital side, where you show such a longevity, which of course, speaks immediately to its endurance as a brand and to the fact that it has flourished for literally generations and has attracted people with its authenticity.” Says Steve George, VP of Content, Kalmbach Publishing.
Domino Adopts an Omnichannel Mindset
The growing brand is looking well beyond its magazine to drive revenue.
WebMD’s Cold and Flu Map Is an Effective Marketing Tool
How the makers of Mucinex sell to the sniveling masses: Using a combination of geo-location data and the symptoms entered in its Symptom Checker, WebMD maintains this interactive map of the U.S.—searchable by ZIP code—showing how severe cold and flu symptoms are regionally via color coding (the darker the blue, basically, the sicker people in that area are.)
Erica Tremblay Joins Bustle As Director of Video
Bustle snags Hearst Digital Media’s Erica Tremblay to head up its 9-person video department. As director of video, Tremblay will be responsible for the work of the team, as well as determining the focus and direction of future video projects.
Discors Wants People to Pay for News via a Low-Priced Subscription that Crosses Multiple Publishers
The offer: $4.99 a month for a limited selection of stories from The New York Times, The Economist, and more. -They’re the latest trying to unlock the space between $0 and a full subscription.
Facebook Lets Publishers Place More Ads in Instant Articles
The new rules governing ad placements will allow publishers to place ads after every 250 words of editorial content in Instant Articles.
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
More Exclusives from April's InStyle
Charlie Hunnam talks about "being pretty," and Victoria Beckham's first Target Ad (Set to the Spice Girls!) Is Here -She says combining her past career with her current one is simply a matter of pairing two of her proudest accomplishments. The designer tells InStyle in her April cover story, “I’m really proud of what I achieved with the Spice Girls, but I’m also proud of everything I have done with my brand.”
Germany Proposes Huge Fines for Illegal Content
Oh Nothing, Just Priyanka Chopra Looking Gorgeous on Yet Another International Magazine Cover
ChicagoMod Magazine Debuts in March, Targets Wealthy Demo
Farewell Issue of Dallas Cowboys Star Magazine Now Available
In The Atlantic: "Tech companies are spending hundreds of millions of dollars to improve conditions for female employees. Here’s why not much has changed—and what might actually work."