Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
Garett Sloane writes: "Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens. The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA."
In the U.K. - Ebook Sales Continue to Fall As Younger Generations Drive Appetite for Print
Readers committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing - and the shift is being driven by younger generations. More than 360m books were sold in 2016 - a 2% jump in a year that saw UK consumers spend an extra 6%, or £100m, on books in print and ebook formats, according to findings by the industry research group Nielsen in its annual books and consumer survey. The data also revealed good news for bricks-and-mortar bookshops, with a 4% rise in purchases across the UK.
Hearst’s Troy Young: Half Our Content Will Be Video Soon
Hearst Magazines has some of the most storied brands in the magazine business, from Cosmopolitan to Esquire. Right now, video is a sidelight, accounting for about 10-15 percent of its content. But in a few years time, video should be half of output, said Troy Young, global president for digital at Hearst Magazines.
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
The Economist’s Paul Rossi: Trump Is Driving Subscriptions
Paul Rossi, president of The Economist, joined Digiday editor-in-chief Brian Morrissey for a discussion at Digiday Publishing Summit Japan in February. Some highlights: For The Economist, the election of Donald Trump has been good for its subscription business. The Economist saw its daily subscription rate go up five times. “We might not agree with the content coming out of Washington, but it’s a fantastic time to be writing.” Rossi is a staunch believer in being clear-eyed with it comes to platforms like Facebook. For the Economist, Facebook and Google are a way to drive subscriptions, often through providing samples of their content to a new audience.
Condé Nast Buys Experiential Agency and Event Technology Platform
Condé Nast acquired Pop2Life and Ribyt: The company said the two acquisitions will “substantially bolster” its existing events and experiences business and “allow for the creation of new consumer and industry experiences” inspired by its various titles.
Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties
Called Type & Tell, Bonnier’s new self-publishing platform has been quietly tested in Sweden since September 2015. Its English edition launches during London Book Fair.
ESSENCE Empowerment Experience Speakers Announced!
Festival organizers announced Thursday that life coach Iyanla Vanzant, U.S. Rep. Maxine Waters of California, the Rev. Al Sharpton, director Ava DuVernay, author and radio host Dr. Michael Eric Dyson, activist April Reign and National Women’s March Co-Founder Tamika D. Mallory are among those scheduled to headline seminars and workshops as part of the festival, which takes place June 30-July 2. Essence magazine Editor-in-Chief Vanessa K. De Luca said this year’s empowerment stage will “bridge the gap between this generation’s most prominent voices in leadership.”
A Magazine for Toddlers (Highlights Hello) Printed a Picture of Same-Sex Parents, and No One Seemed to Notice
Ruth Graham writes "I called Christine French Cully, Highlights’ editor in chief, to ask her if the photo had been deliberately chosen to portray a family with same-sex parents. “It was intentional, and I would say it was probably thoughtfully ambiguous,” she said. “If you are a mom in a two-mom family, we hope that you would see your family reflected in the pages of Hello. If you are not in that family design and you don’t wish to talk to your child about that, we haven’t forced your hand."
Good Housekeeping’s April Franzino Is a Guest on GMA
Good Housekeeping’s Beauty Director April Franzino appeared on GMA to share when you should keep and when you should toss your beauty products.
More on the Signing of the Memorandum of Understanding with ESSENCE and MBDA
The official signing, which took place at Essence’s offices in New York City, marks the beginning of a partnership designed to benefit the development and advancement of minority-owned businesses. This partnership will also provide an expanded focus on extending resources to the fastest growing segment of business owners—women of color.
More on National Enquirer Parent AMI Buys Us Weekly from Rolling Stone Owner
Us Weekly, founded in 1977, has ridden a core focus on celebrity news to become one of the largest magazines in the country, with a print circulation of 1.95 million.
US Weekly Staffers Mad at Wenner Over Sale Announcement
Us Weekly staffers are said to be “livid” that owner Jann Wenner and his heir-apparent son, Gus Wenner, never personally addressed staff after the $100 million sale to American Media.
The Hill Debuts Its First Podcast
Called History-Cast, it’s a “deep dive into the fascinating history and culture of American politics,” as host and Hill national correspondent Reid Wilson explains in the promo, while also reminding us that our country’s history remains “really important to our daily lives.”
MPA Magazine Media Spotlight: PEOPLE En Espanol’s 25 Most Influential Women Event Taking Place Next Week in Miami
Join Gaby Espino, Dra. Ana Maria Polo, Maria Elena Salinas, Ana Patricia Gámez, Laura Posada, Kika Rocha, Pamela Silva Conde, and many many more influencers at People en Español’s Poderosas Live! for a day of FREE activities to help you succeed in your career.