The Association of Magazine Media

Monday, March 20, 2017

Your Next Favorite Magazine Could Be Published By a Chef
Greg Morabito reports "The recent announcement about Lucky Peach’s impending demise serves as a reminder of just how hard it is for boundary-pushing print publications to stay in the game. But despite these major shifts in magazine publishing, some chefs and restaurateurs across the country are keeping the print flame alive."
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
Garden & Gun Brought Charleston Charm to New York: The Southern Lifestyle Glossy Celebrates 10-Year Anniversary
Despite launching in the inauspicious media year of 2007, the magazine has managed the difficult feat of surviving for a decade and winning respect, and readers, in both New York and the South, among other places. All while steadfastly clinging to the “Gun” in the title.
Paris Jackson Lands Harper's Bazaar Cover and More Secrets of the Magazine's Major Milestone Year
An exclusive sit-down with editor-in-chief Glenda Bailey, who explains how to make a big splash in media: "I'm all about ideas." "Harper's is pulling out all the stops in 2017, and for good reason. The magazine is toasting a major milestone with 150 years in publication, making it the oldest women's magazine on the newsstands. As the media world continues to transform (read: downsize and consolidate), that makes this birthday celebration that much more remarkable."
Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
After an initial test with Men’s Health, the company launched six more publications on Instant Articles and is now monetizing its content on the platform through three methods: Direct Ad Sales, Programmatic Ad Sales, and Branded Content Distribution.
Thursday - The Distributed Content Conundrum
This FUSE Forum will explore how publishers are balancing the threats and opportunities of distributed content and the technology that supports these efforts. Among a community of technology-minded media executives, attendees will be presented with finding from exclusive research conducted by Publishing Executive and glean insight from industry experts and peers.
ELLE.com Partners with David Yurman for Its First Branded Facebook Live Video
2 Instagram stylists will host: Erica Hoida and Lucy Hernandez, who collectively have more than 880,000 followers on the app. ELLE.com will stream a 15 to 20-minute video to its Facebook page, a piece of branded content that will show off the marketer’s new line of jewelry called Continuance.
Q&A with Martha Stewart Living's Elizabeth Graves
Elizabeth Graves, the editor in chief of Martha Stewart Living. She got her start in the business with food clips from a local paper, and kept climbing until she reached the top at her dream publication. The good news for you is that Graves didn’t use any unicorn tears or fairy dust, just a lot of hustle.
Inside the Good Housekeeping Institute's Textiles Lab
FOX5 visited the Good Housekeeping Institute’s Textiles Lab, where they spoke with Senior Product Analyst Lexie Sachs. Lexie discusses all the things the lab tests—including the recent workout leggings test as well as flammability testing, paper goods and more.
Reviewed at the Newsstand: These Magazines Will Help You Get Ready for Spring
Better Homes & Gardens Editor in chief, Stephen Orr says the homemaking magazine’s special garden issue is bent on inspiring those who are afraid of gardening. It tells how to plant easy-to-grow annuals that enable folks to cut flowers often and have fresh bouquets all year.
T Magazine Quietly Reduces Frequency As Editor in Chief Search Continues
Market sources pointed to declining advertising pages at The New York Times-owned fashion and lifestyle glossy, following a string of departures, the largest being editor in chief Deborah Needleman.
Actually, It Does Pay to Be a Food Writer
"You can now find (paid) food writing in the New Yorker, the New York Times (and its magazines), the Wall Street Journal (and its magazine), men’s mags, Extra Crispy, Vice, Lucky Peach (until May, RIP), Bon App, Food & Wine, The Infatuation, and others, not to mention regional and local outfits. All of these publications pay writers."
Style Versus Statement as Celebs Don Corsets
InStyle's Eric Wilson offers his perspective on the strange nostalgic trend and how notable celebrities became part of its growing presence and influence.
Chris Lau: Why Snap Will Fall Further
Lau writes "Now that the stock is below $20 a share, where is it headed next? With only trailing user growth supporting the stock price, SnapChat's stock is likely going lower in the weeks ahead."
The Mysterious Demise of Lucky Peach Magazine and Its Uncertain Future
Vogue Arabia Aims to "Contribute to Conversation"
A "Dying Breed" Taking More Than Its Loud, Local Voice with It
The Advertising Industry Must "Cut off the Air Supply to Fake News": Media Expert
BoSacks Speaks Out from Berlin: A Retrospective of Publishing Fraud Old and New.
"Truth" Is Diluted When Publishers Chase Scale
Four Excellent Magazine Events Happening in London
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
March 21, 2017
Pulse Restaurant

People Es Espanol- Poderosas Live! Join Gaby Espino, Dra. Ana Maria Polo, Maria Elena Salinas, Ana Patricia Gámez, Laura Posada, Kika Rocha, Pamela Silva Conde, and many many more influencers at People en Español’s Poderosas Live! for a day of FREE activities to help you succeed in your career.