The Association of Magazine Media

Tuesday, March 21, 2017

MPA Preps for USPS Showdown
The association calls on the Postal Regulatory Commission to "protect captive users of the Postal Service" by maintaining its inflation-based rate cap. "On the one hand, USPS assiduously guards the mail and mailbox monopolies that federal law guarantees, protecting it from the competitive market forces that private industry has had to withstand," said Linda Thomas Brooks, MPA president and CEO, in a statement. "But at the same time, USPS seeks unfettered pricing freedom, with only minimal regulatory oversight."
Time Inc. Cancels White House Correspondents’ Party
Time and People magazine are the latest media outlets to cancel its annual party during White House Correspondents' weekend next month.
Exclusive: Can this Millennial Billion-Heir Save Rolling Stone?
The next stage in Rolling Stone’s “lifecycle is…merchandise, hospitality and physical experiences,” Kuok says.
Condé Nast Traveler’s New Africa Issue: Muslim Woman in Full Garb Graces U.S. Travel Magazine
Blending modern and traditional with her fashion-forward (yet still modest) outfits and on-screen job, Senegalese TV anchor Oumy Ndour, who is Muslim, serves as a symbol of an Africa rich in innovation and ripe for revelation.
More on How Hearst uses Alexa for Elle and Good Housekeeping
Ross Benes writes Thanks to voice-activated assistants like the Amazon Alexa and Google Home, audio is having a moment with publishers. At Hearst, that means about a dozen Hearst employees have been placed in a group devoted to bringing the publisher’s content to souped-up speakers like Amazon Echo and Google Home.
These Women’s Magazines Aren’t Just for Women
Jennifer Miller writing in The New York Times: "At least five new publications with women at the helm have started since 2010, running deeply reported articles on culture, politics and style that are often several thousand words. The magazines seek to redefine how women are portrayed in print, and who might want to read stories by and about them."
Time Inc. Promotes Staci Hallmon-Bazzani to VP, Brand Sales Director, Essence
In a statement, Cece Ryan, SVP of Entertainment, Style and Multicultural of Time Inc., praised Hallmon-Bazzani’s role in growing sponsorships for the Essence Festival and its programming, including partnerships with companies like Coca-Cola, Ford, Verizon, State Farm, McDonald’s and Walmart.
Gayle King Among Honorees at Variety’s Power of Women: New York
Gayle King, editor at large of O, The Oprah Magazine and co-host of “CBS This Morning,” is involved with charities the Bowery Mission, which serves hungry and homeless New Yorkers, and SEO Scholars, which helps underserved public high school students get to and through college.
Lesley Bargar Suter Leaves Los Angeles Magazine
Suter has been leading the food coverage at Los Angeles Magazine for a decade, and her work there has received multiple awards, including James Beard Awards in 2012 and 2016 for Best Food Coverage in a General-Interest Publication.
MPA Magazine Media Spotlight: Kellyanne Conway Is "The True First Lady of Trump's America," Says New York Magazine.
"Kellyanne Conway Is a Star.—Not your star, perhaps. But that’s the point." writes Olivia Nuzzi in New York.
The Family Handyman Practices What It Preaches: The Niche Publication Is Capitalizing on Market Trends
With its March issue redesign, Family Handyman is boasting a raised rate base of 1.135 million and a goal of 1.2 million by year’s end. But the company behind the title is also benefitting from a similar back-to-basics approach to print marketing and economics.
Why Digital Transformation Is Easier for Some Media Companies
Eric Shanfelt writes "For magazine and newspaper publishers, however, digital has changed the very fabric of how they create, deliver and monetize content. If you think about it, an actual magazine or newspaper issue is completely artificial. It was designed to facilitate efficient delivery of content in a world before digital."
Robert Silvers, a Founding Editor of New York Review of Books, Dies at 87
Robert Silvers, whose long career as an editor included terms at The Paris Review, Harper's and, most notably, as co-founder of The New York Review of Books, died Monday at his home in Manhattan. He was 87.
Chuck Berry Always Stayed True to St. Louis: Magazine Editor Recalls Surprise 2012 Party Appearance
Newspaper Publisher Bolsters Long Island Magazine Brand
From Frenemy to Friend: How Google Won Publishers Over
The Co-Founders of Mental Floss Are Leaving to Develop Podcasts at HowStuffWorks
YouTube Apologizes for Blocking LGBT Videos
Are We Forgetting How to Use Media?
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, and ZergNet.
May 22 - 24, 2017
Marriott Marina del Rey
March 21, 2017
Pulse Restaurant

"Kellyanne Conway Is a Star.—Not your star, perhaps. But that’s the point." writes Olivia Nuzzi in New York.

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