Wednesday, March 22, 2017
Trust and Truth Drive Traffic in a New Age of Fluid Facts
Dispatches from January’s Magazine Media 360º Brand Audience Report: Titles like The New Yorker (+7% web, +44.9% mobile, +58.9% video) are among the main beneficiaries of a growing need for analysis that runs deeper than a tweet.
The Economist Named Digital Team of the Year at min’s Best of the Web Awards
Jameson Doris Recaps 2017’s Best of the Web Awards: "Top magazine media executives gathered at min’s 14th annual Best of the Web Awards on March 21 at the Yale Club in Manhattan to honor colleagues and peers. During the lively lunch at the club’s Grand Ballroom, honorees were recognized for their excellent work in today’s rapidly changing digital landscape."
Advertisers Seek More Control After Unintended Breitbart Spots
Some advertisers are working overtime to scrub their spots from websites including Breitbart News, an unintended consequence of the automated ad buying systems that are meant to lower costs and allow for more targeted advertising.
"Disputed by Multiple Fact-Checkers': Facebook Rolls out New Alert to Combat Fake News
Feature – which flags content as "disputed" – trialled on story that falsely claimed thousands of Irish people were brought to the US as slaves. The site announced in December it would be partnering with independent fact-checkers to crack down on the spread of misinformation on its platform.
Folio: In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue
Greg Dool reports: "our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors... male respondents who self-identified as publishers — generally the highest non-executive sales and marketing role within a media company that hasn't done away with the title — out-earned their female counterparts by 41 percent in 2016. The median reported salary for male account executives, who earn considerably less than publishers, was 18 percent higher than for female account execs. And among marketing directors, males out-earned females by 27 percent."
Oprah Winfrey and Renée Elise Goldsberry to Grace The April Essence Cover
Tony winners Oprah Winfrey and Renée Elise Goldsberry will costar in the upcoming HBO film The Immortal Life of Henrietta Lacks, airing April 22.
The Downside of Digital’s Explosive Growth? Too Many Marketers Are Failing to Think Long-Term
"Plan (and measure) like an investor" offers Blue 449's George Musi: "The intensity, the pressure and the demands on CMOs to quickly and immediately provide ROI on marketing investment instead of focusing on a long-term brand-building vision is leading them to prioritize short-term results (potentially for job security)."
A New Hampshire Magazine History Lesson
Richard Horgan takes a look back at advertising executive Thomas Dreier's manifesto for country living: "Thomas Dreier was one of the earliest promoters of the Granite State 'brand.'"
MPA Preps for USPS Showdown
The association calls on the Postal Regulatory Commission to "protect captive users of the Postal Service" by maintaining its inflation-based rate cap. "On the one hand, USPS assiduously guards the mail and mailbox monopolies that federal law guarantees, protecting it from the competitive market forces that private industry has had to withstand," said Linda Thomas Brooks, MPA president and CEO, in a statement. "But at the same time, USPS seeks unfettered pricing freedom, with only minimal regulatory oversight."
MPA Magazine Media Spotlight: “It's a Disaster. It's a Nightmare.” Is a Civil War Brewing Inside Fox News?
In Vanity Fair: "After Megyn Kelly’s departure, Fox News benefited from the ascendance of older white men. But now, the network is roiling from a new scandal."
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, and ZergNet.
In Vanity Fair: "After Megyn Kelly’s departure, Fox News benefitted from the ascendance of older white men. But now, the network is roiling from a new scandal."