ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.
Why A&E Networks Wants to Operate More Like a (Magazine) Publisher
A&E Networks quietly hired "editors-in-chief" earlier this year. The cabler, whose channels include Lifetime and History, isn't launching a magazine, but it does want to operate more like a publisher. And during this year's upfront, A&E Networks wants advertisers to view the company less as a collection of TV businesses and more as storytellers.
Magazines Find There’s Little Time to Fact-Check Online
Days after KellyAnne Conway uttered the now-infamous phrase “alternative facts” during a TV interview, Mother Jones magazine launched a new product in its online store: a T-shirt bearing that phrase, but with “alternative” boldly struck out in red, celebrating the magazine’s commitment to publishing only real facts. Most great magazines share that commitment; the medium actually created contemporary fact-checking practices. But there’s a rumbling at the ground zero of journalistic fact-checking: Magazines are struggling to maintain in their online content the rigor historically applied to that practice in print.
Lack of Brand Safety Is a "Death Spiral" for Marketers
As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment.
More on AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking Problem
AT&T and Verizon, two of the largest companies spending advertising dollars on Google, have decided to pull advertisements from running on YouTube and the Google Display Network.
Esquire Video Goes Viral: 6.3 Million Views in Less Than 72 Hours!
The video (http://www.esquire.com/entertainment/news/a54060/ross-marquand-impressions/), featuring re-casted celebrity impressions by The Walking Dead’s Ross Marquand, has generated more than 6.3 million views in less than 72 hours.
MPA Magazine Media Spotlight: A Chanel Bag Causes All Sorts of Problems in This Stylish Branded Comedy by Harper’s Bazaar
Humor meets high fashion: Brands like Kate Spade New York have brought a welcome warmth to the coldness of high-fashion advertising lately with charmingly quirky (and product-filled) comedic films. Now, Chanel has a new short film out—one that explores the apparently complicated role that an expensive handbag can play in a female friendship.
Elle Decor, Dering Hall Partner for Shopping Portal
Elle Decor Shopping, which officially launches April 15, will display 30,000 of Dering Hall’s home furnishing products, such as furniture, lighting, home accessories, fabric, rugs and hardware, to ElleDecor.com readers.
TIME Magazine Hires 8, Promotes 12
The new hires come from ABC News, Fortune, The Hill, Facebook, the Christian Science Monitor, Mic, the New York Post and The Record.
Us Weekly Closes West Coast Office
The New York Post: Sources say 10 of the 11 staffers based in the celebrity weekly’s LA office have been laid off... veteran Us editor Rebecca Bienstock — who currently serves as the West Coast bureau chief — has been offered the chance to move to the company’s New York offices."
InStyle's Kahlana Barfield Brown Reports on What Vogue Calls the New "It" Shoe
"Either you love it or you hate it." Says The Insider's "Fashion Insider," -InStyle's own Kahlana Barfield Brown. Brown talks about the kitten heel's return to the runway and the red carpet and speaks to what may be driving the trend.
Popular Science's Kendra Pierre-Louis on the Laptop Ban
PIX 11 News at 5 interviewed PopSci staff writer Kendra Pierre-Louis about the possible security justifcations for the Airline Laptop Ban issued by the Trump administration.
Commentary: Publishing Trends Worth a Second Look
Trends that are hot one minute seem to be passé the next... Publishers able to incorporate trends that fit well into their core offerings will continue to last and thrive.
MPA Preps for USPS Showdown
The association calls on the Postal Regulatory Commission to "protect captive users of the Postal Service" by maintaining its inflation-based rate cap. "On the one hand, USPS assiduously guards the mail and mailbox monopolies that federal law guarantees, protecting it from the competitive market forces that private industry has had to withstand," said Linda Thomas Brooks, MPA president and CEO, in a statement. "But at the same time, USPS seeks unfettered pricing freedom, with only minimal regulatory oversight."
Protect American Consumers by Retaining a Balanced Approach to Postal Rates
By Linda Thomas Brooks, Stephen Kearney and Michael Plunkett: "we strongly urge the Postal Regulatory Commission (PRC) to keep the pricing system that limits postage increases for the USPS’s captive mailers to the rate of inflation. This system is the only real protection that mailers have from abuse of the Postal Service’s monopoly power."