The Association of Magazine Media

Monday, March 27, 2017

U.S. Postal Service Pushing PRC to Lift 10-Year Cap on Stamp Price Increases
Far from being in financial trouble, the Association for Postal Commerce, Alliance of Nonprofit Mailers, and the Association of Magazine Media say “reports of the Postal Service’s impending demise are greatly exaggerated.” Revenues and earnings of the USPS “are improving, not declining,” they say. Mail volume has stabilized, they add.
Marketers and Media Take on Google
"It’s open season on the duopoly." write Lucia Moses and Shareen Pathak, "In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don’t want their ads appearing next to objectionable videos. Alongside the Google brouhaha, there’s been growing pressure on fellow platform giant Facebook; both have been targets of derision for permitting the distribution of fake news and walling off access to their data."
ANA Issues YouTube Advisory, Tells Google "To Do No Harm"
The advisory comes after a number of big ANA members pulled their advertising from YouTube when it was discovered that they were being placed adjacent to unsafe content, including hate speech and “terrorist-oriented” Web sites. “Their concerns for their brands well-being is rational, appropriate and warranted,” ANA CEO Bob Liodice states in an advisory sent to members Friday morning.
Mobile-Focused Quartz Manages to Turn a Profit on Digital Journalism
The site has become profitable and plans to expand: "In 2016 qz.com earned more than $1 million from revenue topping $30 million, a 60% spike over the previous year..."
Joy Robins of Quartz Named one of the 40 Under 40
Adrianne Pasquarelli writes "Part of the reason Quartz, a five-year-old digital media player, is able to compete with the big boys of traditional media is Joy Robins, who has successfully tripled the company's advertiser base and boosted its revenue eight times since she came on board in 2013."
The Atlantic's Global Footprint Is About to Get Bigger
The Atlantic, the flagship of Atlantic Media is expanding its footprint with the opening of a new 10 person global bureau in London. The plan calls for the Atlantic to deliver its brand of journalism and events to a broader global audience. Heading up the new bureau will be James Fallows a veteran of The Atlantic who will make the move to London this summer.
The $100 Million Wall: Digital Media’s Scale Struggles
For men’s lifestyle player Complex Media, reaching $100 million was always a goal, said Rich Antoniello, CEO and founder. Verizon and Hearst teamed up to buy Complex in a deal valued at $250 million to $300 million in April. “Many look at it as a ‘proof point’ that the business can scale further and have significant longevity/viability because of foundational importance to the advertising community,” Antoniello said.
How British Vogue Used Instagram Stories to Gain a Million Followers in One Year
The fashion brand’s U.K. account has doubled to 2 million followers in the last year, thanks largely to how it has honed its Instagram Stories and video output since December. Tubular Labs data shows the Instagram account had nearly 850,000 video views over the month of February.
People en Español Celebrates Its 25 Most Influential Women List
The magazine revealed which influencers landed on the list, with former Hamilton star Lin Manuel-Miranda's mom, Luz Towns-Miranda, among the honorees. Gaby Espino, Lele Pons, Maria Elena Salinas, Michelle Freyre, Jessica Dominguez, and Magda Yrizarry also made the list.
Martha Stewart Weddings Gets the Exclusive: Orange Is the New Black's Samira Wiley and Lauren Morelli Are Married
As revealed to Martha Stewart Weddings FIRST, who were the first to report the news, the nuptials were designed and executed by Beth Helmstetter Events, the confetti-themed bash — based in part on the couple’s desire for a non-traditional event and their mutual affection for Pillsbury Funfetti cake.
More on The Walking Dead’s Ross Marquand Ramps Up the Facebook Video Views for Esquire
At press time, the original video, posted March 21, was past the 6.6 million Facebook Video views mark. A rep for Esquire tells Fishbowl that makes it the original Esquire video with the fastest audience ramp-up in less than 72 hours.
With "Big Life," Millennial Women Get a New Guide
"It reads in many parts like a magazine — unsurprising given Ms. Shoket’s previous job — with quirky sidebars and interviews with women like Jennifer Hyman, a founder and the chief executive of Rent the Runway, and Alicia Menendez, an anchor on Fusion." writes Valeriya Safronova.
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
Forward Ends Print Weekly and Launches Magazine
New Publishers Relaunch Edible Sacramento Magazine
Reviews at the Newsstand: The Magazines Every Baseball Fan Needs to Read Before Opening Day
This Art Exhibition Will Change the Way You Think About News
Can Alexa Lie?
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
March 21, 2017
Pulse Restaurant
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