MPA Brand Report: Desktop Audience Drops, Mobile Rises
Sara Guaglione reports "Total magazine media audience — across print, Web, mobile Web and video — is up 2.9% (or 50 million), compared to February 2016. In numbers, that means Web audiences are down approximately 37 million, while mobile is up 16 million and video is up 23 million, according to an MPA spokesperson."
February 2017 Magazine Media 360°—Total Cross Platform Audience Up 2.9% Over 2016
Today MPA released the Magazine Media 360° Brand Audience Report for February 2017. The Total Magazine Media 360° audience is up 2.9% versus the same month a year ago, Print+Digital is up +5.5%, Web (Desktop/Laptop) is down -14.2%, Mobile is up +2.9%, and Video is up +43.9%.
Inside the Atlantic’s Plans for European Expansion
Lucinda Southern writes: "The Atlantic announced this week that it’s officially planting the flag in U.K. soil and opening its first international bureau in London this summer. A team of 10 — split between editorial and commercial — will work to grow non-U.S. readers and advertising partners."
The Atlantic Re:think, Allstate, and LinkedIn are up for Content Marketing Team of the Year
At this year’s Digiday Content Marketing Awards, a brand, a platform and a publisher are vying for the award for Content Marketing Team of the Year. Insurance company Allstate, networking platform LinkedIn and Atlantic:Rethink, The Atlantic’s in-house creative marketing group, are this year’s nominees, hinting at the growth of content marketing teams beyond the usual culprits, agencies.
Back to Basics: Laura Brown Takes an Unexpected Approach As InStyle Editor in Chief
Jill Manoff profiles Laura Brown and explores her unique angle and perspective on magazine media and what it means for InStyle's development, growth, and future.
AT&T Subscribers Get Digital Magazines from Readly
Digital publishing platform Readly is looking to expand its footprint in the U.S. through a new merchandising deal with AT&T, giving complimentary access to digital magazines to customers who subscribe to AT&T Wireless. The exclusive partnership centers on a custom version of Readly’s digital reading app, called Readly Select, which it created specifically for AT&T.
Associate Member Spotlight: Meet David Montgomery, CEO of Ingenta
“Ingenta has a long, distinguished background in publishing. Some of our clients have been using our systems for nearly 40 years! Ingenta are known for covering the publishing process end to end with commercial and content management systems.”
MPA Magazine Media Spotlight: Letter of Recommendation - LIFE Magazine
Paul Theroux writing in The New York Times recounts the commanding and central place that the Time Inc. magazine held in his young imagination before becoming a writer,—and the journalism, photography, and stories that reverberated powerfully in his memory later in life.
Playboy Magazine Taps New Executive Editors for Print, Digital
Per an announcement today, the Beverly Hills-based editorial team has been revamped. Promoted to executive editor of the magazine is James Rickman, while Leila Brillson has been brought in to serve in the same capacity for playboy.com...
Acclaimed and Off-Beat Magazine The Believer Has New Owner
The Believer, a San Francisco-based publication and five-time finalist for the National Magazine Award, has been purchased by the Black Mountain Institute at The University of Nevada, Las Vegas. The Believer was founded in 2003 by authors Vendela Vida, Ed Park and Heidi Julavits, with a commitment "to journalism and essays that are frequently very long, book reviews that are not necessarily timely, and interviews that are intimate, frank and also very long."
Modern-Day Magazine Business Model Relies on "Tricks and Goodies"
Good journalism is simply not enough to sustain magazine revenue these days, according to two business-side veterans who spoke at a panel at Columbia Journalism School on Monday. “Magazines don’t make sufficient money just by producing a magazine,” says David Rose, publisher of the history-focused literary magazine Lapham’s Quarterly. “You have to do all kinds of tricks and goodies to make it break even.”
For Newsstand Success, Magazines Must Stay True to Editorial Mission
John Morthanos "Realistically, for the newsstand, it is not easy to promote the editorial mission. Unlike media kits for advertisers or subscription offers, it is up to the cover image, headlines, and category position on the rack to promote the editorial message and convince a browser pick up the magazine."
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.