Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
In The New York Times "As more and more brands find their ads popping up next to toxic content like fake news sites or offensive YouTube videos, JPMorgan has limited its display ads to about 5,000 websites it has preapproved, said Kristin Lemkau, the bank’s chief marketing officer. Surprisingly, the company is seeing little change in the cost of impressions or the visibility of its ads on the internet, she said. An impression is generally counted each time an ad is shown."
Did JPMorgan Chase Just Start a Digital Advertising Revolution?
Spurred by word that one of its ads had appeared on a website called Jail 4 Hillary, it would slash the number of sites where it advertises to 5,000 from some 400,000. To its surprise, the early going has brought no significant hit to effectiveness and no hike in prices.
YouTube Advertiser Exodus Highlights Perils of Online Ads
On Thursday, the ride-sharing service Lyft became the latest example, removing their ads after they appeared next to videos from a racist skinhead group.
Publishers Look to Profit from Platforms' Content Woes
Erik Sass writes: "Premium publishers the world over can barely contain their glee as they commiserate with advertisers, patting them on the back and offering to help any way they can — perhaps selling some ads?"
Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love
An inspiring transcript of the ASME-award winning editor’s keynote at this week’s Folio: Association Media Summit.
Redefining Social Success: April 25 Dinner + Conversation
Join a lively discussion with your peers on how you can leverage your quality editorial, branded content and advertiser relationships in an organized and effective way on social media. Hosted by MPA and SocialFlow. RSVP today, seating limited.
February 2017 Magazine Media 360°—Total Cross Platform Audience Up 2.9% Over 2016
Today MPA released the Magazine Media 360° Brand Audience Report for February 2017. The Total Magazine Media 360° audience is up 2.9% versus the same month a year ago, Print+Digital is up +5.5%, Web (Desktop/Laptop) is down -14.2%, Mobile is up +2.9%, and Video is up +43.9%.
Associate Member Spotlight: Meet David Montgomery, CEO of Ingenta
“Ingenta has a long, distinguished background in publishing. Some of our clients have been using our systems for nearly 40 years! Ingenta are known for covering the publishing process end to end with commercial and content management systems.”
The National Law Journal Ends Weekly Tabloid, Launches Monthly Glossy
ALM is changing up its print offerings with The National Law Journal. The weekly news tabloid, first launched in 1978, will publish as a monthly magazine starting with the April issue.
Three New Labels on Packaged Foods: Good Housekeeping "Nutritionist Approved"
Wish you had a trusted nutritionist beside you as you shop, guiding you to the best choices? That’s the idea behind the Good Housekeeping “Nutritionist Approved” emblem. GHNA creator and Good Housekeeping’s Nutrition Director and RD, Jaclyn London: "“We want brands to be incentivized to make healthier changes for the long term...”
Exclusives from InStyle's Q&A with Zoe Saldana
The movie star told Jessie Heyman: "We may be living in a modern era, but this is a timeless trope: Bad news sells. We want to hear that people are doing badly and we crave this vicious news cycle; it’s very dysfunctional. We have to become curators of the kind of information that we are intaking and what we’re putting out there, too."
How Working Mother’s Editor in Chief Meredith Bodgas Spends Her Downtime
Overseeing the Bonnier title doesn’t leave Bodgas much time to relax. But the New York native makes a point of winding down and spending time with her husband, Paul after putting their son to bed; and she still makes it to karaoke occasionally.
Good Housekeeping's Meaghan Murphy Shares Spring Cleaning Hacks
The Best Spring Cleaning Hacks for Dirty Jobs, From Air Vents to Shedding Dogs: Meaghan Murphy is the executive editor of Good Housekeeping magazine and has shared some of her favorite spring cleaning tips with Angela, a busy mom of two, for Inside Edition.
April Fool's 2017: All the Pranks That Are Fit to Print
Whopper-flavored toothpaste? Check. Scores of jokes aimed at those silly Snapchat-loving millennial kids? Check. The return of Paris Hilton as a celebrity brand ambassador? Check. Marketers churned out their April Fool's Day traditions in full force this year. Below, we've highlighted some of our favorites.
Why the ANA Growth Manifesto Should be Tattooed on Every Marketer's Arm
Earlier this month at its annual Media Conference, the ANA formally threw down the gauntlet with a blistering 1,300-word manifesto that's a must-read. The document, the ANA says, has the input of thousands of CMOs, the blessing of the ANA's board of directors and its chairman, P&G Chief Brand Officer Marc Pritchard.
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.