Tuesday, April 4, 2017
Why Magazine Media Is Still the Most Influential to Consumers
Join Linda Thomas Brooks, President and CEO of MPA, and industry experts from Nielsen Catalina Solutions to discover the research behind print media's sustained success and powerful customer influence. You'll learn why time and time again print still delivers a higher return on your client's investment, even with millennials. Learn more.
Time Inc. Auto Network Adds Shopping Platform to Connect Buyers, Dealers
In Time Inc. revenue-stream news: The company has added a new "Shop" platform to its brand The Drive, designed to offer volumes of car purchase data and connect buyers with local dealers.
Inside Condé Nast’s Digital Strategy
The publishing giant is on the digital offensive. BoF sits down with chief executive Bob Sauerberg and chief digital officer Fred Santarpia.
Seeing Good Fortune in the Future of Fortune: A Q&A with New Editor in chief Clifton Leaf
Fortune is growing in two places. One—video—you might expect. The other—print— you might not. Year-over-year the business publication, which was launched in 1929 by Henry Luce, is up 85% in its video viewership, and up 11% in print (plus digital edition readers) according to the February 2017 Magazine Media 360º Brand Audience Report.
Q&A with Atlantic Owner David Bradley
“There are no plans to sell Quartz,” an Atlantic Media spokesman said. “Atlantic Media is proud of Quartz’s achievement of profitability. Anything beyond that, such as the reported speculation about Quartz’s future, is pure speculation.”
April 25 Dinner + Discussion: You’re Invited
Join your peers for a lively conversation on leveraging quality editorial, branded content and advertiser relationships in an organized and effective way on social media. Hosted by social expert Jim Anderson, CEO, SocialFlow and MPA’s Beth Tighe, VP Marketing. RSVP today, seating limited.
Ad Targeting Alone Is Not Enough: Advertisers Need Appropriate Context
"The recent brouhaha surrounding Google's inability to provide 100% assurance that brand advertisers won't find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem." writes ARF President Scott McDonald.
Forbes’ 30 Under 30 Survey: Millennial Entrepreneurs Favor Facebook
Asked which social media platform they spend the most time on, 28% of the Forbes' “30 Under 30” candidates said Facebook, followed by Instagram (also owned by Facebook) at 25%, Twitter at 23%, and LinkedIn at 17%. Snapchat lagged behind, with just 6% saying it takes up the most of their time.
5 Ways to Make a Winning Trump Magazine Cover
"Magazine illustrators have had a heyday with President Trump. When it comes to fashioning iconic magazine covers, there are 5 great techniques: The golf treatment, destruction of American iconography, the Donald Washington, put'm with Putin and the supernatural face manipulation." writes Bubba Atkinson.
Food and Wine Magazine Picks Most Promising U.S. Chefs in 2017
Some of the most promising U.S. chefs are serving their food in elaborate formats, suggesting multi-course tasting menus might be enjoying a revival, according to Food and Wine magazine which released its annual list of up-and-coming chefs on Monday.
Sarah Michelle Gellar Visits the Good Housekeeping Test Kitchen
Actress and Chef/Author Sarah Michelle Gellar came to the Good Housekeeping Test Kitchen to lead a cooking class.
Cosmopolitan.com’s Interview with David Schwimmer About His New Campaign
“I grew up with stories of sexual harassment from my mom,” the former “Friends” actor said in an interview with Cosmopolitan published Monday. “Every woman in my family, in my life, has been harassed, except my daughter, thank God, who’s only 6.”
Martha Stewart Living's Elizabeth Graves on Spring Entertaining
The Editor in Chief of Martha Stewart Living, Elizabeth Graves, shares pro tips on planning the perfect dinner party, from table settings to the best lighting.
Dream Job: How to Get a Social Media Strategist Role at Forbes Media
An interview preparation guide for the job you want, straight from the mouth of the hiring manager.
February 2017 Magazine Media 360°—Total Cross Platform Audience Up 2.9% Over 2016
Today MPA released the Magazine Media 360° Brand Audience Report for February 2017. The Total Magazine Media 360° audience is up 2.9% versus the same month a year ago, Print+Digital is up +5.5%, Web (Desktop/Laptop) is down -14.2%, Mobile is up +2.9%, and Video is up +43.9%.
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, and ZergNet.