Magazine Media Spotlight: The Print Effect from Time Inc.'s MNI Targeted Media Inc.
The Print Effect, is a new whitepaper from Time Inc.’s MNI Targeted Media Inc. (MNI), a targeted media strategy, planning and buying company, known as much for their unique and targeted print products as for their comprehensive digital solutions. MNI produced The Print Effect to further showcase how consumer behavior and neuromarketing principles prove that magazines warrant a place in clients’ media strategy.
U.K. Publishers Warn Advertisers on Dangers of "Blind Programmatic"
Erik Sass: " In the UK this week, regional news publishers are hammering home the message that advertisers can't trust "blind programmatic" ad programs to provide brand-safe environments - while touting their own abilities in this area, naturally."
ASJA 2017 Conference
The American Society of Journalists and Authors will offer 46 panel sessions and workshops (https://www.eiseverywhere.com/ehome/asja2017/saag/?MPA_Daily_News_Roundup), with 5 editor-centric panels and more than 50 magazine editors, during its 46th annual conference, May 5 to 6 at the Roosevelt Hotel in New York City. The conference, chaired by ASME member Estelle Erasmus, provides an opportunity to connect with colleagues, meet editors and learn how to prosper in these challenging times. Register here. (https://www.eiseverywhere.com/ehome/index.php?eventid=209902&tabid=470999)
Texture Launches $1 Million Ad Campaign for Digital Newsstand
Texture is about to unleash a $1 million print and digital campaign that for the first time will highlight news and political magazines among the 200 titles offered by the electronic newsstand company through Apple and Android products.
Social Success Discussion and Dinner: Join Us!
Save your seat for dinner and conversation on leveraging quality editorial, branded content and advertiser relationships in an organized and effective way on social media. Hosted by social expert Jim Anderson, CEO, SocialFlow and MPA’s Beth Tighe, VP Marketing. RSVP today, seating limited. April 25, NYC.
Amy Schumer Floats on InStyle’s May Cover
It’s the magazine’s first official beauty issue: “There’s always a lot of beauty in it, but this is the first dedicated, large-font beauty issue of InStyle,” editor in chief Laura Brown said at her office in Time Inc.’s headquarters in Lower Manhattan.
Outside Magazine Celebrates 40th Anniversary With All-Women’s "Icons" Issue
Cover features Lindsey Vonn, Abby Wambach, Diana Nyad and more: Ten extraordinary women chosen as “The New Icons” were gathered together in Los Angeles and outfitted all in white to help mark the publication’s 40th anniversary.
Runner's World to Stage Pop-Up for Boston Marathon
Sports media brand Runner's World has announced that it will deliver its first ever pop-up experience at the 121st Boston Marathon.
Martha Stewart Uncorks Online Wine Shop
The wines are curated by Stewart and a panel of wine experts: The OG lifestyle media maven has launched Martha Stewart Wine Co., which brings Stewart’s entertaining and recipe know-how to wine and combines it with the direct-to-consumer model so popular with everything from jewelry to furniture.
You Bought a Print Magazine in 2017?!
A Q&A with the new and old owners of the regional and national LGBTQ magazine brand, Metrosource.
Hanya Yanagihara Named Editor in Chief of T Magazine
Yanagihara's appointment comes after a lengthy search to replace Deborah Needleman, who left the magazine in November.
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.
February 2017 Magazine Media 360°—Total Cross Platform Audience Up 2.9% Over 2016
Today MPA released the Magazine Media 360° Brand Audience Report for February 2017. The Total Magazine Media 360° audience is up 2.9% versus the same month a year ago, Print+Digital is up +5.5%, Web (Desktop/Laptop) is down -14.2%, Mobile is up +2.9%, and Video is up +43.9%.