The Association of Magazine Media

Thursday, April 6, 2017

'Southern Living' Extends Brand To Ready-To-Eat Meals
Time Inc.’s Southern Living brand is introducing a line of ready-to-eat meals called "Southern Living Kitchen" in select stores across the South on April 24. The meals are inspired by traditional Southern comfort food and readers’ favorite Southern Living recipes.
How The Knot Uses Instagram to Engage Its Ephemeral Audience
Q&A with Kristen Maxwell Cooper, executive editor at The Knot. Under her watch, The Knot’s total social following has organically grown to an audience of over 1.2 million.
As Video Evolves, Media Companies Adapt
TEN, Condé Nast Entertainment and Time Inc. rethink format and distribution strategies. Video is not only the channel with the highest audience growth for magazine media brands (up 44% in unique viewers YoY, per the February 2017 Magazine Media 360º Brand Audience Report) but its formats remain in flux.
Park Comms Prints Magazine For Homeless Project
Magazine printer Park Communications has printed three issues of Emma, a magazine showcasing content from residents at homeless hostel Arlington.
How New York Magazine is Growing Commerce Revenue
New York magazine has been giving its print subscribers shopping recommendations with The Strategist for more than a decade. But when it turned the print feature into a digital e-commerce brand last year, it had to start from scratch.
The Strategy Behind New York Magazine’s Product Recommendation Layer ‘The Strategist’
Posts about bed sheets and men's white T-shirts have been top performers
The Mr. Magazine™ Interview With Shannon Steitz, President & Publisher, ChicagoMod Magazine
ChicagoMod Magazine: A New Luxury Title That Promises To Deliver On Its Tagline By Showing Us How To Have A “Life Well Lived”
MPA Magazine Media Spotlight: Amy Schumer Has Big Plans For Her Career & They’re All About Inspiring Change
In a recent interview with InStyle, the comedian dug deep and discussed everything from scones to charity work.
Mashable’s Pete Cashmore: Snapchat is the Future of Cable TV
Snapchat is our biggest revenue source on distributed. They’re great for publishers. We love Snapchat. When you’re in Discover, that’s like a publisher’s dream. It has a huge audience, and it’s an audience you can’t reach elsewhere.”
Time Inc. Teams up with Speakr to Power Time Inc. Connect, Editorially-Led Influencer Network
Time Inc. (NYSE:TIME) and Speakr, one of the founding companies in the influencer space, have teamed up to build an editorially led influencer community, Time Inc. Connect, which is powered by Speakr’s influencer media-buying platform.
Condé Nast Looks to Pharma for Marketing Dollars
The new division is part of Condé's offering for health, wellness and pharmaceutical advertisers.
Essence Magazine: Stuff You Should Never, Ever Post Online
Yes, we live in a generation of oversharing but a line has to be drawn somewhere. Allow us to draw it out for you.
Social Success Discussion and Dinner: Join Us!
Save your seat for dinner and conversation on leveraging quality editorial, branded content and advertiser relationships in an organized and effective way on social media. Hosted by social expert Jim Anderson, CEO, SocialFlow and MPA’s Beth Tighe, VP Marketing. RSVP today, seating limited. April 25, NYC.
ASJA 2017 Conference
The American Society of Journalists and Authors will offer 46 panel sessions and workshops (https://www.eiseverywhere.com/ehome/asja2017/saag/?MPA_Daily_News_Roundup), with 5 editor-centric panels and more than 50 magazine editors, during its 46th annual conference, May 5 to 6 at the Roosevelt Hotel in New York City. The conference, chaired by ASME member Estelle Erasmus, provides an opportunity to connect with colleagues, meet editors and learn how to prosper in these challenging times. Register here. (https://www.eiseverywhere.com/ehome/index.php?eventid=209902&tabid=470999)
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
February 2017 Magazine Media 360°—Total Cross Platform Audience Up 2.9% Over 2016
Today MPA released the Magazine Media 360° Brand Audience Report for February 2017. The Total Magazine Media 360° audience is up 2.9% versus the same month a year ago, Print+Digital is up +5.5%, Web (Desktop/Laptop) is down -14.2%, Mobile is up +2.9%, and Video is up +43.9%.
The Players' Tribune, Tyson Foods Expand Partnership With Branded Video Series
Massachusetts Swimwear Designer Makes Waves With Amy Schumer Criticism
News Corp. Boss Blasts Platforms On Real, Fake News
The Recent Lineage of Hugh Hefner and New Zealand
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
April 25, 2017
Pampano Restaurant

Comedy queen Amy Schumer exudes a fearlessness that has led to a tough-as-nails reputation. Yet, as she reveals to her friend JESSICA SEINFELD, her well-being depends on SoulCycle, scones, and her inner circle