Tuesday, April 11, 2017
Better Homes and Gardens Wants to Engage New Readers
A new campaign encourages readers to tag their domestic accomplishments: "Better Homes and Gardens is trying to capture the young and social media savvy through a new online and print campaign that encourages readers to interact with the magazine. The goal is to get users who want to post their accomplishments with the hashtag #BHGFirsts." writes Kara Bloomgarden-Smoke.
More on Edward Enninful as Editor in Chief of British Vogue — Industry Approves
Industry looks for Enninful to bring diversity and strong fashion imagery to the pages of British Vogue.
He Buys a Lot of Ads, and He’s Frustrated with Digital
Marc S. Pritchard, the chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year. His message to the industry: Grow up.
Magazine App Texture Takes on Fake News
Aaron Baar reports "In a world full of fake news, delivering the truth is a priority. Texture, a content distribution app that provides access to more than 200 North American magazines, is launching a new campaign showing off its commitment to quality journalism."
Must-Attend Conference for Enthusiast Brands: May 22-24, 2017
Join MPA in Marina del Rey, California for the 13th Annual IMAG Conference, the only event that brings together independent and enthusiast brands to learn, share and connect. With more than 45 case studies, 83+ companies represented, and peer-to-peer networking over 3 days – IMAG 2017 is essential for all indie leaders. See the speaker lineup and register now.
Social Success Discussion and Dinner: Join Us!
Save your seat for dinner and conversation on leveraging quality editorial, branded content and advertiser relationships in an organized and effective way on social media. Hosted by social expert Jim Anderson, CEO, SocialFlow and MPA’s Beth Tighe, VP Marketing. RSVP today, seating limited. April 25, NYC.
Reviewed at the Newsstand: It’s Car Magazines’ Time to Shine Ahead of NYC’s Auto Show
Media City: "The New York International Auto Show pulls into town on Friday (traffic permitting — and if it doesn’t ship the cars into Penn Station via Amtrak), so naturally our thoughts shift to those four-wheeled beasts that clog up our streets."
Rising Stars: Bonnier’s Emily Dale Won’t Be Pigeonholed by Watersports
Dale’s background in watersports has had a direct influence on the success she’s had in magazine media, but she’s not being contained by her role.
Martha Stewart Living’s Facebook Live Nominated for a Webby
Martha Stewart Living’s Facebook Live is among the 2017 nominees for a Webby Award selected by The International Academy of Digital Arts & Sciences.
Can Podcasts Give Print Media a New Life?
Essence's weekly podcast "Yes, Girl" began in early March and is hosted by Cori Murray, Yolanda Sangweni, and Charli Penn. "The idea came about because we're a super lively, engaged bunch over here at Essence and we're always discussing all kinds of opinions about things; we recognize that sometimes those opinions just can't live in the written word," says Sangweni, the digital content director at Essence.
More on Outside Magazine and REI Team to Release All Women Issue
Kyle O'Brien writes "The great outdoors has always been thought of as man’s territory, with rugged guys climbing sheer rock faces and braving severe elements. But women have long been a part of the outdoors and that number keeps growing towards equal footing. With women now making up 51% of outdoor consumers, Outside magazine saw this as a perfect time to call attention to gender."
More on Scott Walker Moves to Kill a Century-Old Nature Magazine, and Readers Are Furious
The GOP governor claims the publication doesn’t fit the Department of Natural Resources’ core mission.
DuJour Aims to Leverage Its Reach, from Social to Print
DuJour is rolling out a new business plan to present to potential advertisers.
Facebook's Sandberg: Number of Monthly Advertisers Tops 5 Million
Chief Operating Officer Sheryl Sandberg said in an interview with Reuters that the number of ad buyers was an important milepost, showing that Facebook has room to grow despite its massive scale.
Print It: Introducing Dizzy, a New Magazine by Arvid Logan and Milah Libin
Influences for the new magazine Dizzy—created by New Yorkers Arvid Logan, 22, and Milah Libin, 24—run the gamut from ’90s graffiti ‘zines and art and children’s journals to forgotten publications sourced from junk shops.
How Hi-Fructose Uses Striking Art to Promote Events: Folio:'s Behind the Screens
An evocative oeuvre makes great Instagram content, even when it comes to in-house event marketing.
Puss Puss, a Magazine Devoted to Cat Lovers, Is Halfway Towards Its Dream Cover Subjects
Launched in 2014 and based in London, Puss Puss magazine publishes twice a year. It is an entirely sincere celebration of people who love cats and is the brainchild of Maria Joudina-Robinson.
More Reactions to the InStyle Amy Schumer Swimsuit Cover
Amy Schumer fought back against body-shaming by posting a series of photos of herself in various bikinis on Instagram over the weekend. The comedian was "slammed" on social media by a designer after appearing in a sexy white bathing suit on the cover of the latest issue of InStyle magazine.
Futurist Amy Webb on How to Look for and Think About Trends Set to Impact Media
Amy writes in her new book “The signals are talking: why today’s fringe is tomorrow’s mainstream” that "novelty has become the new normal making it difficult for us to understand the bigger picture.”
ASJA 2017 Conference
The American Society of Journalists and Authors will offer 46 panel sessions and workshops (https://www.eiseverywhere.com/ehome/asja2017/saag/?MPA_Daily_News_Roundup), with 5 editor-centric panels and more than 50 magazine editors, during its 46th annual conference, May 5 to 6 at the Roosevelt Hotel in New York City. The conference, chaired by ASME member Estelle Erasmus, provides an opportunity to connect with colleagues, meet editors and learn how to prosper in these challenging times. Register here. (https://www.eiseverywhere.com/ehome/index.php?eventid=209902&tabid=470999)
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.
Six Strategic Lessons for Publishers Moving “Beyond the Articl
Publisher Gripe: Agencies Treat Us Like Banks with Crazy Payment Terms
Fahrenthold's Political Coverage Wins Pulitzer
Bauer Xcel Reports Solid Growth, Ups Mezzafonte to U.S. EVP
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, and ZergNet.