The Association of Magazine Media

Monday, April 17, 2017

Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
TV May Actually Die Soon
Shelly Palmer writes "FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS and Fox), and the media business will never be the same. To understand the profound implications of the recently announced NFL on Amazon Prime or YouTube TV, it may help to understand the economic engine that drives traditional commercial television."
Must-Attend Conference for Enthusiast Brands: May 22-24, 2017
Join MPA in Marina del Rey, California for the 13th Annual IMAG Conference, the only event that brings together independent and enthusiast brands to learn, share and connect. With more than 45 case studies, 83+ companies represented, and peer-to-peer networking over 3 days – IMAG 2017 is essential for all indie leaders. See the speaker lineup and register now.
Social Success Discussion and Dinner: Join Us!
Save your seat for dinner and conversation on leveraging quality editorial, branded content and advertiser relationships in an organized and effective way on social media. Hosted by social expert Jim Anderson, CEO, SocialFlow and MPA’s Beth Tighe, VP Marketing. RSVP today, seating limited. April 25, NYC.
Instant Recall: Facebook's Instant Articles Promised to Transform Journalism — but Now Big Publishers Are Fleeing
Caysey Welton writes "In discussions with Facebook executives, former employees, publishers, and industry observers, a portrait emerges of a product that never lived up to the expectations of the social media giant, or media companies. After scrambling to rebuild their workflows around Instant Articles, large publishers were left with a system that failed to grow audiences or revenues."
Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race
An ad blocker that uses computer vision appears to be the most powerful ever devised and can evade all known anti ad blockers.
Master P partners with Essence Festival for Day of Service
New Orleans rap mogul Master P to partner with Essence Festival for philanthropic "day of service."
Conde Nast Creates Snapchat Team for GQ, WIRED, Self
After making deals with Snapchat to create Stories around events, such as Vanity Fair’s Oscar Party and Glamour’s Women of the Year Awards, the publisher is now forming a team to create weekly content on the Snapchat Discover platform for its GQ, Wired and Self brands.
Condé Nast Traveler Used an iPhone Pic for Its Cover Shot
“The iPhone 7 [Plus] has a portrait mode,” said Editor-in-Chief Pilar Guzman. “It has a depth-of-field option that makes it crisp in front and fades out in back — which is not something you can do with a normal phone camera.”
How Vice Media Cut Page-Load Time by 50 Percent in Six Months
“Speed improvements that matter are all nerdy stuff like this, and you have to get under the hood to really understand speed optimization,” said Drake Martinet, vp of product.
Domino Forms Ad Collective of Home-Design Sites
Nathan Coyle, CEO of Domino, told Publishers Daily the home-design space has been highly fragmented, and that few publications have scale. “I saw that as a white-space opportunity — offer advertisers that wish to connect with consumers through design and home and decor publications an audience at scale,” he said.
Magazine Media Spotlight: Good Housekeeping Style Director Lori Bergamotto Shared Easter Kid Crafts on The Today Show
Lori Bergamotto of Good Housekeeping joined TODAY with clever Easter activities, like crafting bunny masks out of Popsicle sticks and pipe cleaners, and making savory snacks with Ritz crackers...
Essence Magazine Honors Top 100 Women Activists
Essence May issue unveils first-ever Woke 100 list featuring top social influencers and activists: Editor in chief Vanessa DeLuca unveiled the new cover on AM Joy Sunday.
Scene City: In and Out of Costume — InStyle's Laura Brown at 8th Annual DVF Awards
Diane von Furstenberg held the Eighth annual DVF Awards on April 6 at the United Nations. This year’s winners and presenters included Sarah Jones, Tracee Ellis Ross, Diane von Furstenberg, Cynthia Erivo, Laura Brown, Allison Williams, Louise Dube, Yoani Sánchez, Jane Goodall, Karlie Kloss and Baljeet Sandhu.
Travel + Leisures's Nathan Lump: A World-Traveling Editor and Content Director’s Eclectic Brooklyn Home
"Where does Travel + Leisure magazine's editor-in-chief Nathan Lump live when he's not combing the world to find fabulous far-flung locales? In an airy, comfy Park Slope apartment he recently renovated with his husband Charles Runnette, a fellow killer content creator and traveler, too." writes Melanie Rieder.
Vogue Arabia Names New Editor
Manuel Arnaut’s appointment makes him the third male editor in chief named at a Vogue title over the last few months, following Enninful’s appointment and that of Emanuele Farneti as editor in chief of Vogue Italia.
Exclusives from Bella Thorne's Q&A in Harper's Bazaar
In an interview with Harper's Bazaar, Thorne addressed the pressure of public life, and how her life has changed since she shared with her fans that, like many other women and men, she is bis*xual.
How Coastal Living's Editor Steele Marcoux Spends Her Downtime
As editor of Time Inc.’s Coastal Living, Steele Marcoux has learned some tricks on how to unwind after a stressful work week. In fact, she and her husband just recently got back from Disney World with their two young boys. And later this summer they’ll be taking them to Fire Island for the first time.
Ex-Details Editor in Chief Dan Peres Penning a Memoir About Fashion World and Addiction
Mr. Peres' memoir chronicles his time as an editor, a period that included an opiate addiction.
ASJA 2017 Conference
The American Society of Journalists and Authors will offer 46 panel sessions and workshops (https://www.eiseverywhere.com/ehome/asja2017/saag/?MPA_Daily_News_Roundup), with 5 editor-centric panels and more than 50 magazine editors, during its 46th annual conference, May 5 to 6 at the Roosevelt Hotel in New York City. The conference, chaired by ASME member Estelle Erasmus, provides an opportunity to connect with colleagues, meet editors and learn how to prosper in these challenging times. Register here. (https://www.eiseverywhere.com/ehome/index.php?eventid=209902&tabid=470999)
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
Young Millennials Are All About Snapchat
Modern Luxury to Buy Publisher of Hamptons Magazine
Man of the World Is Having Some "Cash Flow Problems"
Smore — A New Science Magazine for Girls
[Long Read PLUS Video] Publisher Business Models in the Age of Platforms
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
April 25, 2017
Pampano Restaurant

Lori Bergamotto of Good Housekeeping joined TODAY with clever Easter activities, like crafting bunny masks out of Popsicle sticks and pipe cleaners, and making savory snacks with Ritz crackers...