Magazines Thrive on Social Media
Sara Guaglione reports: "Total followers and likes for magazine brands on social-media platforms — across Facebook, Twitter, Instagram, Google+ and Pinterest combined — has reached 1.1 billion in the first quarter of 2017, up nearly 5% compared to last quarter. That's according to the latest Magazine Media 360° Social Media Report from MPA – The Association of Magazine Media."
Facebook Live Gets Much Media Attention — For All the Wrong Reasons
Facebook's streaming video service came under intense scrutiny after video surfaced of one Ohio man gunning down another. Describing the crime as “horrific,” Facebook insisted that it doesn’t permit “this kind of content” on its platform.
Google Accused of Misrepresenting Fake Content Clean-Up
Google's focus on cleaning up spam and falsehoods across the Internet sparked a series of blog posts in which long-time search expert Mike Blumenthal suggests researchers at the Mountain View, California company misled the public with research that seems to show a low level of fake listings across Google Maps.
Advertisers, Agencies and Publishers Need to Fight a Common Enemy — Bad Guys — Not Each Other
We must differentiate good publishers -- i.e. the sites you've heard of, like ESPN.com, WSJ.com, WashingtonPost.com, etc. -- from other sites that carry ads -- e.g. 000000000.com, wkexsfmw.com, etc. Those sites can never, ever be found or visited by humans.
Must-Attend Conference for Enthusiast Brands: May 22-24, 2017
Join MPA in Marina del Rey, California for the 13th Annual IMAG Conference, the only event that brings together independent and enthusiast brands to learn, share and connect. With more than 45 case studies, 83+ companies represented, and peer-to-peer networking over 3 days – IMAG 2017 is essential for all indie leaders. See the speaker lineup and register now.
Social Success Discussion and Dinner: Join Us!
Save your seat for dinner and conversation on leveraging quality editorial, branded content and advertiser relationships in an organized and effective way on social media. Hosted by social expert Jim Anderson, CEO, SocialFlow and MPA’s Beth Tighe, VP Marketing. RSVP today, seating limited. April 25, NYC.
New York Is Trying to Turn Its Rabid Fans into an Events Business: With Help from Trump, TV and Cocktails
"... New York Media — the parent of Vulture, Grub Street, New York, The Cut and Science of Us — is hoping that live events could prove to be a lucrative revenue stream for the company. Vulture Festival, which has been a company staple for four years, is a proof-of-concept that New York is hoping to expand to its other brands, which focus on women, entertainment, social science, food and culture, among other things." Reports Benjamin Mullin.
SJP, Aziz Ansari and Colbert Set for Vulture Festival
New York magazine's Vulture Festival is bringing in big names for 2017: The festival, which is in its fourth year, will feature panels with Sarah Jessica Parker, Stephen Colbert, Aziz Ansari and other stars. Colbert is set to talk politics with writer Frank Rich, while Ansari will chat about the upcoming season of his Netflix series “Master of None.”
Men’s Health Undergoes Reinvention Under Editor Matt Bean
Bean has revamped the look of the magazine, while doubling down on its service journalism heritage: “You have a class of magazines that for a long time provided an escape for readers — that’s never been Men’s Health,” said Bean. “Our promise to our readers is that we’re going to improve every element of your life.”
Bon Appétit Unveils Its First Cover Shot on an iPhone
Creative Director Alex Grossman said it made sense to finally put an iPhone pic out front with the May travel issue, particularly given the connection between photography and travel. The cover was shot on an iPhone 7 Plus, in the Tlacoula Market of Oaxaca, Mexico, and it combines people and food, with a woman showing off a strawberry Paleta.
Leah Flickinger Named Editor in Chief of Bicycling Magazine
Flickinger was named interim editor-in-chief last month, having served as the brand's executive editor since 2010. Her work has been recognized with two National Magazine Award nominations, as well as inclusion in The Best American Sports Writing.
Rising Stars: How Playboy Continues to Challenge Perceptions in 2017
Q&A with the brand's senior editor Shane Michael Singh: “Challenging people’s perceptions of what we do and the stories we tell will always be the most exciting part of my job,” he says.
More on Essence's Woke 100
Essence Highlights "100 Woke Women" in a special empowerment issue: The magazine revealed its full list, which includes women Essence believes exemplify the best of what it means to be woke. The feature is part of the magazine’s special collector’s May issue and highlights women from all walks of life in the cover story.
Modern Luxury CEO: Market "Very Strong" Amid Magazine Buys
Modern Luxury CEO Michael Dickey said he does not plan to close any of the newly acquired titles despite overlap in a number of cities, including Beach in the Hamptons, Manhattan magazine in New York City and other markets including Chicago and Miami.
Google and Dodgy Ad Placements on YouTube? It's Far Worse Than That
Roy Jeans in the U.K. writes : "... despite the marketing community's response, with many suspending their presence on YouTube, there is a bigger issue here than the - relatively small - flow of monies to seriously undesirable groups (however bad this is.)
Magazine Media Spotlight: Advice from All-Star Women Fund Managers
—Of the 25 funds in the "Kiplinger 25," a number have women managers. Janet Bodnar interviewed several of them, and in addition to the stellar performance of their funds, these women have a lot in common. They all took the initiative to get a foot in the door, benefited from the encouragement of male mentors, have fulfilling family lives and offer similar investment advice for women.
ASJA 2017 Conference
The American Society of Journalists and Authors will offer 46 panel sessions and workshops (https://www.eiseverywhere.com/ehome/asja2017/saag/?MPA_Daily_News_Roundup), with 5 editor-centric panels and more than 50 magazine editors, during its 46th annual conference, May 5 to 6 at the Roosevelt Hotel in New York City. The conference, chaired by ASME member Estelle Erasmus, provides an opportunity to connect with colleagues, meet editors and learn how to prosper in these challenging times. Register here. (https://www.eiseverywhere.com/ehome/index.php?eventid=209902&tabid=470999)
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.