The Association of Magazine Media

Monday, April 24, 2017

Why InStyle's Laura Brown Says "There's No Better Time to Get into Magazines"
Laura Brown has put Rihanna in a shark, took The Simpsons to Paris fashion week and now she's even doing Dirty Laundry with your favorite celebrities. "I think of myself as a creative producer," Brown, the editor-in-chief of InStyle, told Rebecca Jarvis on ABC Radio's podcast "No Limits with Rebecca Jarvis."
TMBI's Bonnie Kintzer Among Executives Explaining Why Every Organization Needs a Culture of Innovation
Najeeb Khan reports "This transition allowed TMBI to increase their audience 55% to 53.8 million consumers, increase mobile unique visitors by 103%, and reach 21 million adult millennials since 2014."
Harper’s Bazaar and Kendall Jenner Lit Up the Empire State
Bazaar held a viewing party at the Rainbow Room that included celebrities, designers and models: The Hearst-owned magazine projected images of its most celebrated covers and photographs on to the Empire State Building to commemorate its 150th anniversary, turning the city’s brightest symbol into a 1,454-foot-tall advertisement.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Zink Magazine Relaunches With Constance White at the Helm
Constance White, a former editor in chief of Essence magazine, is spearheading Zink’s revival in print and digital since it closed last year, and she is working to fine-tune the glossy’s target reader. She told WWD that Zink, which will be revealed at Coachella, is aiming to appeal to the Millennial luxury consumer.
Complex Networks Increases Its Push into a TV-Like Video Strategy
“If you want to win in video, don’t dip your toe in the pool and say, ‘Here’s 14 people dedicated to this,’” said the Complex Networks CEO. “Go all in.”
IMAG Thanks GfK for Its Support of IMAG 2017
GfK MRI’s focus on excellence has made it the leading source of top-quality media and consumer research in the U.S. All GfK MRI studies reflect an enduring commitment to delivering reliable and actionable information about the world’s most dynamic consumer market. GfK MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S., and the majority of media and marketing plans in the country rely on it. This very same GfK MRI data provides the rock-solid foundation of our high quality custom research work, providing small, medium and independent magazines of all sizes with just the right solution to help paint compelling portraits of their Magazine Media audiences.
Magazine Media Spotlight: Redbook's Victoria Kirby on Amazon Style Code Live
Victoria Kirby on Amazon Style Code Live for Redbook’s Beauty School, sharing the best skin care routines from Garnier.
John Swansburg Joins The Atlantic
The Atlantic snags a new senior editor in John Swansburg, who joins the publication from Slate magazine, where he has been deputy editor, a promotion he received in 2014 at the publication where he has worked for the past decade.
More on ESSENCE Unveils List of 100 Woke Women for the May 2017 Issue
Each woman talks about her role in the fight for Black liberation, highlighting why participation in the movement is more urgent than ever. “Women can empower ourselves by embracing the intersections of our advocacy and educating ourselves on the issues impacting others,” says Janaye Ingram.
A Special Thanks to IMAG Sponsor MediaWorks 360
MediaWorks 360 applies publishing media experience and relationships to help clients drive revenue, reduce costs and develop efficiencies. Their deep publishing backgrounds bring a different and proven approach to the business—one of real experience and knowing how to make an impact on the bottom line.
The Random Quarter That Landed Life Magazine in Court for Indecency
Samantha Brown writes "It seemed odd that the editor of a magazine would be selling a copy of a magazine to a police detective. There had to be a bigger story behind the object I had found. So I went looking."
Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
A 1956 Magazine Story Predicted the Soldier of the Future ...
LALA, an LA Arts Magazine Debuts in May
Media People: Bloomberg Media’s Justin B. Smith
Why People Complain Online, in 5 Charts
Australia Cheers Magazine Cover Depicting Breastfeeding Mom Sophie Cachia
A Guide to the Google Ad-Blocking Conspiracy Theories
Don't Try to Pretend Advertising Is Editorial Content Because Consumers Won't Be Fooled
Beastie Boys Headline Latest Issue of Flood Magazine
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
April 25, 2017
Pampano Restaurant

Victoria Kirby on Amazon Style Code Live for Redbook’s Beauty School, sharing the best skin care routines from Garnier.

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